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Top Social Media Trends 2018
The document provides insights into 2018 social media trends, emphasizing the importance of ephemeral content, influencer marketing, and live streaming for engaging audiences. It highlights strategies for effective social media advertising, particularly on platforms like Facebook and Instagram, while stressing the need for consistency in posting and authentic content. Additionally, it discusses the evolving landscape of communication through instant messaging and the integration of new technologies like augmented reality and artificial intelligence in marketing.
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Top Social Media Trends 2018
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- 5. TABLE OF CONTENTS Top Trends & Platforms ContentStrategies Advertising with Social Media
- 6. Top Trends &Platforms What is trending on social media and where in 2018 Section 01
- 7. Ephemeral Content Short-lived videothat disappears in 24 hours ● Allows you to post throughout the day without annoying followers ● Instagram Stories is the most popular platform with 300 million daily users (Adweek) ● Snapchat dipped in activity since Insta Stories but is still popular among younger millennials and Gen Z Source: “Instagram Stories Vs. Snapchat Stories – 2017 Statistics”, Social Report
- 8. Instagram Visually-based platform thatfocuses on lifestyle and brand aesthetics ● Best for sharing your personal lifestyle and interests ● Recommend avoiding sales language and hard sell images or content ● Consistency is key; the more you post on a consistent basis, the more likes and followers you will gain Source: “Instagram Stories Vs. Snapchat Stories – 2017 Statistics”, Social Report
- 9. Instagram Technical tips: ● Usehashtags: make them clear, related to the post and use popular tags versus personal phrases unless you’ve created a tag for your business (i.e. #loansbyjoan) ● Include geotags and location on posts and stories Source: “Instagram Stories Vs. Snapchat Stories – 2017 Statistics”, Social Report
- 10. Instagram More tips: ● Photoswith people gain more likes, as opposed to graphics ● Feeds with a consistent “look” (i.e. same filter use) and content theme do better overall ○ For instance, people have separate accounts just for cooking or activity they do Source: “Instagram Stories Vs. Snapchat Stories – 2017 Statistics”, Social Report
- 11. Influencer Marketing ● Over90 percent of marketers who employ an influencer marketing strategy believe it is successful ● Facebook and Instagram are the most commonly used channels, followed by blogs Source: “State of Influencer Marketing 2017”, Linqia
- 12. What is an“influencer”
- 13. An individual whohas the power to affect the purchasing decisions of others: their “followers”
- 14. Influencer Marketing Top benefitsof partnering with influencers: ● Create authentic content about your brand ● Drive engagement around your brand or product ● Drive traffic to website or landing page Source: “State of Influencer Marketing 2017”, Linqia
- 15. Influencer Marketing ● Examples: ○Community leaders ○ Local business owners ○ Young couples or families ○ Well known Realtors ○ Lifestyle gurus Source: “State of Influencer Marketing 2017”, Linqia
- 16. Live Streaming Streaming isthe new normal: ● How people consume entertainment, media and news has shifted with the rise of streaming services (Netflix, Hulu) so brands are expected to adapt Source: “Look Ahead: Live Video in 2017”, Livestream and New York Magazine
- 17. Live Streaming Quick stats: ●80% of consumers would rather watch live video from a brand than read a blog ● 82% prefer live video from a brand to social posts Source: “Look Ahead: Live Video in 2017”, Livestream and New York Magazine
- 18. Instant Messaging Messenger platformsallow quick and direct communication with consumers: ● Offer prompt response vs email ● Allow for less formal interaction and can build more authentic connection ● Especially appeals to Millennials and Gen Z ● Examples: Facebook Messenger, WhatsApp, Kik Source: “Look Ahead: Live Video in 2017”, Livestream and New York Magazine
- 19. Augmented Reality Computer-generated contentoverlaid on a real world environment ● Great sales and design tool as an added investment ● Example: Ikea’s app called Place Source: IKEA Place app
- 20. Artificial Intelligence Virtual assistants: ●Amazon’s Alexa, Apple’s Siri Data software: ● Facebook newsfeed algorithm is changing Brand-image recognition: ● Salesforce Einstein Vision for Social Studio: marketers can find brand mentions via image searches Source: “Salesforce AI helps brands track images on social media”, TechCrunch 2017
- 21. Changes to Facebook Algorithmis changing your newsfeed: ● “Friends and family” come first ● Content posted by publishers and companies will scale down from 5% to 4% ● Content that sparks conversation and activity (comments, likes, shares) will rise higher in the feed ● Increase in Facebook ads is expected from businesses Source: “Facebook Is Changing. What Does That Mean for Your News Feed?”, NYTimes, 2018
- 22. Content Strategies: Storytelling andDelivery The changing face of engaging content and how it’s shared Section 02
- 23. Create Engaging Stories ●Know your targeted audience and create short video content that is tailored to them ● Include testimonials from past clients ● Share “behind-the-scenes” type of stories ○ i.e. Setting up for an open house Source: “State of Influencer Marketing 2017”, Linqia
- 24. Partner with Influencers ●Take the time to strategize the best influencer partnerships. Don’t just base it off the number of followers, make sure it’s a good brand fit. ● 42% of marketers now account for influencer marketing as part of their advertising/marketing budgets ● Shift focus from organic channel owned by communications to a paid channel owned by marketing Source: “State of Influencer Marketing 2017”, Linqia
- 25. Host Live StreamingEvents Promote a live event to connect with followers: ● Facebook Live ○ Easy to record and promote directly from Facebook profile with posts, event invites and ads ● Digital group hangouts, such as Houseparty app, are gaining in popularity with younger consumers
- 26. Use Instant Messaging ●Create a message chat button on your Facebook business page ● Set-up Response Assistant in Facebook Messenger to include automated replies ● Be consistent and prompt in checking and responding to messages
- 27. Advertising with SocialMedia Use an ad to target specific audiences, boost pages & promote events Section 03
- 28. Facebook Ads ● Usean ad to promote upcoming event ● Target specific audiences (location, age group, ect) to follow your page
- 29. How to Set-upa Facebook Ad
- 30. Click “Promote” onleft side bar of business page
- 31. Choose an adoption based on type of campaign
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- 35. Choose Budget &Start!
- 36. Instagram Ads ● Promotea post via the app ● Create an ad through the Facebook Ads Manager page
- 37. How to Promotea Post on Instagram App
- 38. Key: You mustpromote from a Business IG account linked to a FB business page that you have Admin Access to
- 39. Go To YourProfile, Choose a Post, and Click “Promote”
- 40.
- 41. Fill in detailsincluding Audience, Budget, and Duration of the ad Tap Promote to begin
- 42. How to Set-upan Instagram Ad on a Desktop
- 43. Visit business.instagram.com/advertising and click“Create Ad” or “Create Your Own”
- 44. Redirects to log-into the Facebook page connected to your IG account
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- 46. Connect Your IGAccount
- 47. Build Your AdSet by Filling In the Details
- 48. When complete, scrollto bottom of the page to review and Confirm
- 49.
- 50. Digital Agency forLoan Officers & Lenders ● Comprehensive social media support ● Social media content & sharing ● Digital coaching
- 51.