Top Technology Trends Affecting Nonprofits
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The document discusses key technology trends impacting nonprofits, highlighting the significance of social media, cloud computing, and data visualization. It emphasizes the necessity for nonprofits to engage younger, tech-savvy generations, utilize crowdfunding and gamification strategies, and adopt emerging technologies like biometrics and mobile applications. Additionally, it provides links to resources that support nonprofits in leveraging technology effectively for their missions.
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Top Technology Trends Affecting Nonprofits
- 1. Top Technology Trends Affecting Nonprofits Credit: NTC 2012
- 2. Speaker Patricia Tynan Social Strategist, Marketer, Trend Spotter Responsible for cultivating the company’s online presence and engaging prospects and customers. Board member at Front Steps, a nonprofit @thefuturescout working to end homelessness in Austin, Public Profile Texas and on the board of the Central Texas World Future Society. M.T. in Strategic Foresight from the University of Houston
- 3. Agenda Learn what STEEP trends are shaping nonprofits in the next decade, focus on technology. Explore the implications and possibilities. What else?
- 4. Social: Generations • Does your cause engage the younger generation? • Do you have the right technology in place to do so? Source: http://cdn.trustedpartner.com/docs/library/AchieveMCON2013/Infographs.pdf
- 5. Social: Generations • What about the generation after the “Millennials”? The Z’s or Homelanders, these kids are born in a web world and are raised with technology. They are truly digital natives. • Gen Z’s experience with Photo Credit: mizzourah1992 iPad Baby 2 Months Old education and consumer http://youtu.be/HYXQTTb2RvI technologies will lead to different, “greater” expectations. • Is it a longer term trend?
- 6. Social: “Kid” Fundraisers • When is it time to engage the next generation? • Enabled by technology available, individual fundraisers are increasingly effective in their efforts. • A virtual lemonade stand on Alex’s platform may raise www.alexslemonade.org thousands.
- 7. Technology: “The Cloud” “Any software accessed over the Internet … including everything from Facebook to Constant Contact to online accounting systems and constituent databases.” via NTEN Source: http://www.nten.org/research/cloudreport/download
- 8. Technology: “The Cloud” • Over 80% of nonprofits surveyed by NTEN use at least one cloud solution – they just don’t realize it. – 69% use it for email – 57% for broadcast email – 44% for office software – 41% for data backup – 40% for constituent databases
- 9. Technology: Social Media • Social media is here. • Grab data from social applications: donor information, content or sentiment. • Connecting in social media increases desire for face-to-face connections.
- 10. Technology: Social Media $10,001 - $25,000 1% $1,001 - $10,000 2% 1% $1 - $1,000 14% 5% 3% 2% 2% None 83% 94% 97% 98% 98% Twitter YouTube LinkedIn Facebook Google+ What is the value of a Like? Surveyed nonprofits, estimate over 12 months a like is worth $214.81 Source: http://nonprofitsocialnetworksurvey.com
- 11. Technology: Social Media • Example Ticketmaster’s integration with Facebook. Attendees can see where their friends are sitting and get to know “strangers” in advance. Think how this can be used for your nonprofit events.
- 12. Technology: Social Media • Social media – enhances or amplifies data. • New technologies will automate and “break down” data silos. • Hunch is building a Taste Graph from available social data that’s “predictive”. • What’s next? – A Donor Graph scraped together from available online data. Photo Credit: Hunch.com
- 13. Technology: Data 01010111 01101001 01101011 • Compiling and 01101001 01110000 01100101 01100100 01101001 01100001 synthesizing data is 01010111 01101001 01101011 key to understanding 01101001 01110000 01100101 and communicating 01100100 01101001 01100001 with donors and 01010111 01101001 01101011 prospects. 01101001 01110000 01100101 01100100 01101001 01100001 – How do you collect it? 01010111 01101001 01101011 – What are you asking? 01101001 01110000 01100101 01100100 01101001 01100001 – Where does it go?
- 14. Technology: Data It’s here in the for profit world, nonprofit applications are next! Source: http://www.visualnews.com
- 15. Technology: Data > Infographics • Visual representations of info, data or knowledge. • Infographic capabilities beyond a bar chart. – informationisbeautiful.net – coolinfographics.com – visualnews.com – visual.ly
- 16. From your website to your grant applications, communicate your organization’s metrics clearly. CharityWater.org, a great example, they show the who, what, where, why, how and outcomes – visually. Prospective funders and donors know immediately where the money goes. “100% of all public donations directly fund water projects.” Bold visuals in support of each message. Can you guess their top level outcome measures? Source: http://www.charitywater.org
- 17. Technology: Crowdfunding • Nonprofits are creating their own platforms like Charity Water. While others are choosing to join platforms to ensure they are visible. Integration with crowdfunding platforms such as PleaseFund.Us, Crowdrise, Ammado, or Donors Choose.
- 18. Technology: Gamification • 60% of consumers play a video game online. • How do you make a “game” of your fundraising campaigns? • “Hit a Homerun” for the fight against cancer. – Individual fundraisers – Different levels and badges available – $230K + raised – 6,900 participants Source: www.allstar5k-mlb.com
- 19. Technology - Mobile • Mobile Apps • Mobile Payments • Mobile Access … – Website – Email – Social – Video
- 20. Mobile - BYOD By 2014 90% of organizations will support corporate apps on personal devices. - Gartner • What’s your strategy? • Infoworld example, requires login. 20
- 21. Technology: Security Risk • Social networking, online or cloud application usage, mobile browsing and mobile payments all put personal data at risk.
- 22. Technology: Biometrics • Already in use in government and military applications. Biometrics could be used to verify users of your cloud solutions are who they say. Photo Credit: National Institute of Standards & Technology Photo Credit: L-1 Identity Solutions, Inc
- 23. Technology: Facial Recognition • Security feature. • Prospecting tool, do they look generous? • Capability to instantly know who’s who at events. • Carnegie Mellon University program can pinpoint the identity of a total stranger in minutes. Link here. Photo credit: www.face.com
- 24. Technology: Voice Translation • Already available on our devices: laptops, smart phones, TV and even game consoles. • Voice is a digital signature and can be used for authentication. • Or as an efficiency factor: Photo Credit: Apple.com voice dictation. Imagine voice notes or even voice-to- text “data entry” for your nonprofit systems.
- 25. Technology: Tagging & Scanning QR (Quick Response) codes scanable codes that help you connect offline campaign elements to an online experience. Rock the Vote Uses QR Code T-Shirts to Register 1.5 M Voters. Rock the Vote Uses QR Code T-Shirts to Register 1.5 Million Voters How can you incorporate into your fundraising or even www.scantovote.org program efforts?
- 26. Technology: Tagging & Scanning • To promote safe sex, Planned Parenthood of the Great Northwest (PPGNW) released 55,000 condoms with wrappers equipped with a QR code. • Users check in, tracking in 48 states and 6 continents. Source: www.nydailynews.com/life-style/health/condoms- qr-code-users-check-in-smartphones-do-it-article- 1.1030325
- 27. Technology: Sensing • “Sense Web” comprised of Voice, Video, RFID, and the newest Near Field Communications (NFC). • NFC chips allow two way communication between objects and mobile devices. • Contact info, social info, contactless payments, “tickets”, reference info … http://www.nfcworld.com/
- 28. Technology: Sensing • Biometric sensor specialist Authentec introduced a new fingerprint verification sensor designed to protect access to NFC mobile wallets, in the future your accounting or fundraising systems. * Apple purchased last July for US $356 M Shown Here: Earlier AES850 sensor is built into the Toshiba Regza T-01D
- 29. Technology: Reversal • Donors want connection to their digital giving. • Providing “motivational objects” is key. Whether it’s a water bottle as shown that tracks how many plastic bottles saved, a t-shirt or the Livestrong bracelet. • What objects can engage and let supporters experience your brand physically?
- 30. Environment: Ubiquitous Computing • Thanks to Mobile, Cloud, Social, Geolocation, Sensing and Scanning technologies everywhere you go - you’ll be able to access data about the environment, the objects and people in it. All these technologies are creating what’s called an environment of “pervasive” or ubiquitous computing.
- 31. Environment: Ubiquitous Computing • The most profound technologies are those that disappear.” Mark Weisser Today it’s a mobile device, in the longer term future the device disappears.
- 32. "We shape our tools and then our tools shape us.“ Marshall McLuhan Photo Credit: Bernard Gotfryd/Getty Images Via New York Times Online
- 33. Technology Resources NTEN.org • Where the nonprofit technology community meets. Idealware.org • A nonprofit, provides thoroughly researched, impartial, and accessible resources about software to help nonprofits make smart software decisions. TechSoup.org • A nonprofit with a clear focus: providing other nonprofits and libraries with technology that empowers them to fulfill their missions and serve their communities. Google.com