MARYLAND
Vision Statement: Where we’re going                                                       Core Purpose: Why we exist                                                  Core Values: What we stand for                                                                  EDITION
CPAs are the trusted professionals who enable people and                                                                                                              EXCELLENCE: CPAs are committed to excellence and strive to deliver the
organizations to shape their future. Combining insight with                                                                                                           highest quality services.
integrity, CPAs deliver value by:                                                                                                                                     INTEGRITY AND PROTECTING THE PUBLIC INTEREST: CPAs conduct
                                                                                                CPAs … making sense of a




                                                                                                                                                                                                                                                                CPA VISION 2025
                                                                                                                                                                      themselves with integrity and honesty, holding themselves to rigorous
  •   Communicating the total picture with clarity and objectivity,                                                                                                   standards of professional ethics.
  •   Translating complex information into critical knowledge,                                  changing and complex world.                                           OBJECTIVITY: CPAs maintain impartiality and intellectual honesty by remaining
                                                                                                                                                                      free of personal bias and conflicts of interest.
  •   Anticipating and creating opportunities, and
                                                                                                                                                                      LIFELONG LEARNING: CPAs highly value continuous learning adn know that
  •   Turning insights into action to transform vision into reality.                                                                                                  L>C (the rate of learning must be greater than the rate of change).
                                                                                                                                                                      COMPETENCE: CPAs are experts in the language of business and demonstrate
                                                                                                                                                                      superior technical proficiency by performing with a high level of expertise and
                                                                                                                                                                      knowledge.



Our Strategy: How we are going to get there
Core Services                                                                                                                         Core Competencies




                                                                                                                                                                                                                                                                                                    Produced by the Maryland Association of CPAs and the Business Learning Institute, Oct 2011
ASSURANCE AND            TECHNOLOGY                  MANAGEMENT                FINANCIAL                   GLOBAL SERVICES:           LEADERSHIP:            COMMUNICATIONS: STRATEGIC                          COLLABORATION           TECHNOLOGICALLY
INFORMATION              SERVICES:                   CONSULTING AND            PLANNING:                                                                                     THIINKING:                         AND SYNTHESIS           SAVVY:
INTEGRITY:                                           PERFORMANCE
                                                     MANAGEMENT:
                                                                                                                                      The ability to         Able to give and         A future-minded and       Effective at engag-     Anticipating tech
Provide a variety of     Services that leverage      Provide advice and        Provide a variety of        Provide global financial                                                                                                      changes and how
                                                                                                           services that facilitate   develop and share      exchange informa-        flexible mindset           ing others and
services that improve    technology to improve       insight on the financial   services to organiza-                                                                                                                                    they can benefit
                                                                                                           international com-         insights and the       tion with meaningful     that thinks critically    working across
and assure the quality   objectives and decision     and non-financial          tions and individuals                                                                                                                                    others. Adept at
                                                                                                           merce. Leading in the      aptitude to mo-        context and with         and creatively. The       boundaries to turn
of information, or its   making including            performance of an         that interpret and add                                                                                                                                   standardizing data
                                                                                                           development of global      bilize and inspire     appropriate delivery     ability to link data,     challenges into
context, for business    business application        organization’s opera-     value by utilizing a wide                                                                                                                                for transparency,
                                                                                                           standards and business     others to action.      and interpersonal        knowledge and             opportunities. The
decision making.         processes, system           tional and strategic      range of financial infor-                                                                                                                                 efficient exchange,
                                                                                                           practices and new ways     Leadership is about    skills. The ability to   insights together         ability to consider
                         integrity, knowledge        processes through         mation. These include                                                                                                                                    and visualization
                                                                                                           that more businesses       finding possibilities   make thinking vis-       to provide quality        the whole picture
                         management, system          broad business            everything from tax                                                                                                                                      with tools like XBRL.
                                                                                                           can access and par-        and developing         ible to others in a      advice for strategic      (past, present, and
                         security, and integration   knowledge and             planning and financial
                                                                                                           ticipate in the global     people, utilizing      way they can easily      decision-making.          future) and create
                         of new business             judgment.                 statement analysis to
                                                                                                           marketplace.               their strengths, and   grasp.                                             alternatives and op-
                         processes and                                         structuring investment
                                                                                                                                      shaping the future.                                                       tions for the future.
                         practices.                                            portfolios and complex
                                                                               financial transactions.




                  1998                                                               2000                                               2002                                                                   2011                                              bizlearning.net/live/i2astrategicplanning
What CPAs have said about the future:




1.  Changing demographics - Aging workforce, diversity, 4 generations in the
    workplace
2.  Increased globalization, economic shifts and increasing competition
3.  The technological revolution - cloud, social, big data & XBRL
4.  Issues around information security, privacy & data integrity
5.  Shift to consumer and employee power (from push to pull)
6.  Changes in the way we communicate - mobile, txt, skype
7.  Work-life challenges or conflict - "do more with less", 24/7 work
8.  Information Overload - filter failure
9.  Increasing complexity of rules and standards (IFRS, GAAP, PCAOB,
    SEC)
10. Economic uncertainty - deficit, debt and pressure on government


Future Forum Process http://www.bizlearning.net/live/i2afutureforums

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CPA Vision 2025 & Top Trends to Watch 2012 - CPA Horizons 2025

  • 1. MARYLAND Vision Statement: Where we’re going Core Purpose: Why we exist Core Values: What we stand for EDITION CPAs are the trusted professionals who enable people and EXCELLENCE: CPAs are committed to excellence and strive to deliver the organizations to shape their future. Combining insight with highest quality services. integrity, CPAs deliver value by: INTEGRITY AND PROTECTING THE PUBLIC INTEREST: CPAs conduct CPAs … making sense of a CPA VISION 2025 themselves with integrity and honesty, holding themselves to rigorous • Communicating the total picture with clarity and objectivity, standards of professional ethics. • Translating complex information into critical knowledge, changing and complex world. OBJECTIVITY: CPAs maintain impartiality and intellectual honesty by remaining free of personal bias and conflicts of interest. • Anticipating and creating opportunities, and LIFELONG LEARNING: CPAs highly value continuous learning adn know that • Turning insights into action to transform vision into reality. L>C (the rate of learning must be greater than the rate of change). COMPETENCE: CPAs are experts in the language of business and demonstrate superior technical proficiency by performing with a high level of expertise and knowledge. Our Strategy: How we are going to get there Core Services Core Competencies Produced by the Maryland Association of CPAs and the Business Learning Institute, Oct 2011 ASSURANCE AND TECHNOLOGY MANAGEMENT FINANCIAL GLOBAL SERVICES: LEADERSHIP: COMMUNICATIONS: STRATEGIC COLLABORATION TECHNOLOGICALLY INFORMATION SERVICES: CONSULTING AND PLANNING: THIINKING: AND SYNTHESIS SAVVY: INTEGRITY: PERFORMANCE MANAGEMENT: The ability to Able to give and A future-minded and Effective at engag- Anticipating tech Provide a variety of Services that leverage Provide advice and Provide a variety of Provide global financial changes and how services that facilitate develop and share exchange informa- flexible mindset ing others and services that improve technology to improve insight on the financial services to organiza- they can benefit international com- insights and the tion with meaningful that thinks critically working across and assure the quality objectives and decision and non-financial tions and individuals others. Adept at merce. Leading in the aptitude to mo- context and with and creatively. The boundaries to turn of information, or its making including performance of an that interpret and add standardizing data development of global bilize and inspire appropriate delivery ability to link data, challenges into context, for business business application organization’s opera- value by utilizing a wide for transparency, standards and business others to action. and interpersonal knowledge and opportunities. The decision making. processes, system tional and strategic range of financial infor- efficient exchange, practices and new ways Leadership is about skills. The ability to insights together ability to consider integrity, knowledge processes through mation. These include and visualization that more businesses finding possibilities make thinking vis- to provide quality the whole picture management, system broad business everything from tax with tools like XBRL. can access and par- and developing ible to others in a advice for strategic (past, present, and security, and integration knowledge and planning and financial ticipate in the global people, utilizing way they can easily decision-making. future) and create of new business judgment. statement analysis to marketplace. their strengths, and grasp. alternatives and op- processes and structuring investment shaping the future. tions for the future. practices. portfolios and complex financial transactions. 1998 2000 2002 2011 bizlearning.net/live/i2astrategicplanning
  • 2. What CPAs have said about the future: 1.  Changing demographics - Aging workforce, diversity, 4 generations in the workplace 2.  Increased globalization, economic shifts and increasing competition 3.  The technological revolution - cloud, social, big data & XBRL 4.  Issues around information security, privacy & data integrity 5.  Shift to consumer and employee power (from push to pull) 6.  Changes in the way we communicate - mobile, txt, skype 7.  Work-life challenges or conflict - "do more with less", 24/7 work 8.  Information Overload - filter failure 9.  Increasing complexity of rules and standards (IFRS, GAAP, PCAOB, SEC) 10. Economic uncertainty - deficit, debt and pressure on government Future Forum Process http://www.bizlearning.net/live/i2afutureforums