This document outlines a playbook for implementing a data governance program. It begins with an introduction to data governance, discussing why data matters for organizations and defining key concepts. It then provides guidance on understanding business drivers to ensure the program aligns with strategic objectives. The playbook describes assessing the current state, developing a roadmap, defining the scope of key data, establishing governance models, policies and standards, and processes. It aims to help clients establish an effective enterprise-wide data governance program.