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Topic ass t& case study
- 1. PHEA Vanna, PhD in Economics Page 1 CSP: Topic assignment & Case study Chapter3 1. The benefits and limitations of SWOT analysis in conducting an internal analysis of the firm. 2. The primary and support activities of a firm's value chain. 3. The different types of tangible and intangible resources, as well as organizational capabilities. 4. The four criteria that a firm's resources must possess to maintain a sustainable advantage. Chapter5 5. The three generic strategies—overall cost leadership, differentiation, and focus 6. How the successful attainment of generic strategies can improve a firm’s relative power vis á vis the five forces that determine an industry’s average profitability 7. The pitfalls managers must avoid in striving to attain generic strategies 8. How firms can effectively combine the generic strategies of overall cost leadership and differentiation 9. The importance of considering the industry life cycle to determine a firm’s business-level strategy and its relative emphasis on functional area strategies and value creating activities Chapter6 10. How managers can create value through diversification initiatives 11. How corporations can use related diversification to achieve synergistic benefits through economies of scope and market power. 12. How corporations can use unrelated diversification to attain synergistic benefits through corporate restructuring, parenting, and portfolio analysis(BCG model) 13. The various means of engaging in diversification_ mergers and acquisitions, joint ventures/strategic alliances, and internal development Chapter7 14. The importance of international expansion as a viable diversification strategy 15. The sources of national advantage(NA), that is, why an industry in a given country is more (or less) successful than the same industry in another country(Analysis NA sources) 16. The motivations and the risks associated with international expansion
- 2. PHEA Vanna, PhD in Economics Page 2 17. The two opposing forces—cost reduction and adaptation to local markets—that firms face when entering international markets 18. The advantages and disadvantages associated with each of the three basic international strategies—global, multi-domestic, and transnational 19. The four basic types of entry strategies and their relative benefits and risks that are associated with each of them Chapter9 20. The value of effective strategic control systems in strategy implementation 21. The key difference between “traditional” and “contemporary” control systems 22. The imperative for “contemporary” control systems in today’s complex and rapidly changing competitive and general environments 23. The benefits of having the proper balance among the three levers of behavioral control _ culture, rewards and incentives/boundaries 24. How a strong and positive culture and reward system can lessen the need for boundaries 25. Why there is no “one best way” to design strategic control systems and the important contingent roles of business- and corporate-level strategies Chapter10 26. The importance of organizational structure and concept of the “boundary-less” organization in implementing strategies 27. The growth patterns of major corporations and the relationship between a firm’s strategy and its structure 28. Each of the traditional types of organizational structure—simple, functional, divisional, and matrix 29. The relative advantages and disadvantages of traditional organizational structures 30. The implications of a firm’s international operations for organizational structure 31. The different types of boundary-less organizations—barrier-free, modular, and virtual—and their relative advantages and disadvantages
- 3. PHEA Vanna, PhD in Economics Page 3 Case study 1. Market analysis (E.g., Mineral water market in Cambodia ): Market description: Demand & supply Market segments: Local populations & Tourists Projection of potential market demand Projected total market size Estimate of market share & Project revenue 2. Market strategy (E.g., Mineral water market in Cambodia). Base on finding and observation mad in Market analysis, a marketing mix is recommended to aid in the formulation of a market strategy: Recommended marketing Mix (4P_Product, Price, Promotion & Place)