Touchdown! A Facebook Ad Playbook for Your Franchise (A Franchise Marketing Webcast from Bluewater)
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The document discusses the effectiveness of Facebook ads for franchise brands, highlighting key statistics such as 1.44 billion monthly active users. It provides case studies showing successful campaigns, including an increase in sales and ROI for brands like Applebee's. The document emphasizes best practices for ad strategies, targeting, and the importance of high-quality visuals to enhance performance.
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Touchdown! A Facebook Ad Playbook for Your Franchise (A Franchise Marketing Webcast from Bluewater)
- 2. PLAY #1: STATS THAT SCORE (Why Facebook Ads Work) $ go.bluewaterbrand.com/touchdown
- 3. 1.44 BILLION Monthly Active Users on Facebook go.bluewaterbrand.com/touchdown (Your audience is there. Trust us.)
- 4. 1.25 BILLION Monthly Active Users on Facebook Mobile go.bluewaterbrand.com/touchdown
- 5. Which country has the most active Facebook users? go.bluewaterbrand.com/touchdown
- 7. 4 BILLION VIDEOS Viewed on Facebook Every Day go.bluewaterbrand.com/touchdown
- 8. go.bluewaterbrand.com/touchdown (All videos, not just cat videos.)
- 9. PLAY #2: THE FRONT RUNNERS (Franchise Brands Winning with Facebook Ads) go.bluewaterbrand.com/touchdown
- 11. • Drive traffic to local franchisees • Increase Applebee’s brand awareness • Increase new menu item awareness GOALS: go.bluewaterbrand.com/touchdown Get the full case study at https://www.facebook.com/business/success/applebees
- 13. • Over 3% Increase in Sales 1st Quarter • Over 3x ROI from Facebook Ads RESULTS: go.bluewaterbrand.com/touchdown
- 14. Picture of SBJC of Riverdale Village go.bluewaterbrand.com/touchdown Get the full case study at http://www.bluewaterbrand.com/clients/salons-by-jc/
- 15. GOALS: • Create awareness to local beauty professionals • Drive traffic to local franchise website • Generate leads to increase suite occupancy go.bluewaterbrand.com/touchdown
- 16. RESULTS • Gained $4 back from $1 spent • 50x higher conversion rate than average Facebook Ad go.bluewaterbrand.com/touchdown
- 17. PLAY #3: FACEBOOK AD FUNDAMENTALS PAGE 17 (Best Practices for Your Franchise)
- 18. BRANDS: PROVIDE A SOLID STRATEGY Meet Local Franchisees Goals Drive Traffic and Sales go.bluewaterbrand.com/touchdown
- 19. BRANDS: PROVIDE A SOLID STRATEGY Example: Run Facebook Ads from National Brand and Leverage Sponsored Posts Locally go.bluewaterbrand.com/touchdown
- 20. TARGETING IS IMPORTANT Know Your Audience: Learn who they are, where they live, what they like, and much more! go.bluewaterbrand.com/touchdown
- 21. TARGETING IS IMPORTANT Example: Test targeted campaigns by region, then formulate a plan to rollout to local franchisees for local targeting. go.bluewaterbrand.com/touchdown
- 22. TARGETING IS IMPORTANT Better Targeting = Qualified Leads = More Traffic go.bluewaterbrand.com/touchdown
- 23. HAVE A CALL TO ACTION • Ads with offers or valuable discounts show increased performance • Better Call to Action = More Location Visits go.bluewaterbrand.com/touchdown
- 24. 42%of Fans Like a Facebook Page Specifically to get a Coupon or Discount $ go.bluewaterbrand.com/touchdown
- 25. USE HIGH QUALITY IMAGES IN YOUR ADS Because we’re so visual, ads with high quality images will typically perform better. go.bluewaterbrand.com/touchdown (Maybe a hi-res photo instead of a chalk drawing?)
- 26. USE HIGH QUALITY IMAGES IN YOUR ADS Example: Corporate can provide pre-approved, high quality images for franchisees running their own campaigns locally. This helps maintain brand consistency! go.bluewaterbrand.com/touchdown
- 28. FACEBOOK IS A FULL STADIUM Your customers are on Facebook, so you need to be there too! go.bluewaterbrand.com/touchdown
- 29. USE DATA TO DRIVE YOUR PLAY go.bluewaterbrand.com/touchdown Facebook has powerful data to target anyone, anywhere, based on their interests.
- 30. PRACTICE MAKES PERFECT Test + Learn Find the right ad formula to target your audience and reach your perfect customer! go.bluewaterbrand.com/touchdown
- 32. FOR MORE FRANCHISE MARKETING TIPS: FOLLOW BLUEWATER! go.bluewaterbrand.com/touchdown @BluewaterBrand facebook.com/bluewaterbrand Bluewater Inc. youtube.com/bluewaterbrand bluewaterbrand.com/blog instagram.com/bluewaterbrand
- 33. THANK YOU! go.bluewaterbrand.com/touchdown Craig Boyte VP of Digital Strategy MaK Wangsness* Director of Marketing @MaKBirch @CraigBoy
- 34. SOURCES & REFERENCES go.bluewaterbrand.com/touchdown • Bluewater • Expanded Ramblings • Panorama • Facebook • AdWeek • Hubspot • FreeSFX.co.uk