Oracle Web Center Overview
2 likes3,022 views
The document provides an overview of Oracle WebCenter Sites, which is a web content management system that allows business users to manage web content in real-time. It enables the delivery of targeted, interactive experiences across web and mobile channels through features such as user-generated content, customer segmentation, and integration with other Oracle products. The demonstration sections describe how the system provides rich customer experiences through personalized content delivery and social engagement, as well as the authoring experience for business users to manage content visually and preview dynamic page assembly.
Oracle Web Center Overview
- 1. © 2012 Oracle Corporation – Proprietary and Confidential 1 WebCenter Overview Oracle WebCenter Team April 2014.
- 2. © 2012 Oracle Corporation – Proprietary and Confidential 2 The Center of Engagement
- 3. © 2012 Oracle Corporation – Proprietary and Confidential 3 Oracle WebCenter Sites Sites • Empower business users to contribute and manage Web content in real-time • Deliver Web content and campaigns to market faster with easy to use tools • Granular analytics for optimizing Web content, promotions, and offers • Create targeted, interactive, and optimized experiences across Web, mobile, and social channels • Enable User-Generated Content and Personalized, Customizable Gadgets with Enterprise Moderation, Including Comments, Ratings, Reviews, and Blogs • Integration with WebCenter Portal and WebCenter Content Enabling the vision of an agile Visitor Experience
- 4. © 2012 Oracle Corporation – Proprietary and Confidential 4 Oracle WebCenter Sites Focus Areas Your Customers with Relevant, Interactive, multichannel Experiences Your Business to Deliver Engaging Online Customer Experiences Through cross channel integrations that provide Integrated Touch Points across Channels TO ENGAGE CUSTOMERS TO EMPOWER BUSINESS USERS TO EXTEND ONLINE EXPERIENCES
- 5. © 2012 Oracle Corporation – Proprietary and Confidential 5 Oracle WebCenter Sites Core WCM and WYSIWIG Site Authoring • Completely redesigned UI to ease site authoring for business users • Modern look and feel • Intuitive, visual-based search results • Drag ‘n drop content into web pages
- 6. © 2012 Oracle Corporation – Proprietary and Confidential 6 Oracle WebCenter Sites • Flexible rules engine for creation of customer segments & recommendations • Enables delivery of targeted content & campaigns • Segmentation based on implicit (behavioral) and/or explicit (known user or characteristics) criteria • Enables granular targeting based on membership in multiple segments Customer Segmenting, Targeting & A/B Testing WebCenter
- 7. © 2012 Oracle Corporation – Proprietary and Confidential 7 Oracle WebCenter Sites • Typical Web Analytic Platform: – All High Level Web Traffic, Content Reports. – Ability to Extract Relational Traffic – Ability to Add Sensor to Page, Content Level. • Where Sites is Different is in the Segmentation and Capture Solution. – “Hadoop” Engine for scaling out calculations for large scale use. In-memory calculations and parallel use. – Because Sites does the delivery of site it is able to capture the A/B testing of Segmentation and produce Reports against those choices to be optimize use.. Analytics
- 8. © 2012 Oracle Corporation – Proprietary and Confidential 8 Oracle WebCenter Sites Social: User-generated content with enterprise moderation • Add user-generated content to Websites: • Commenting, rating, reviews, blogs • Business user administration & moderation of UGC • Enable UGC to drive the content of dynamic sites
- 9. © 2012 Oracle Corporation – Proprietary and Confidential 9 Multichannel Engage Customers Consistently Across Web and Mobile Channels • In-context editing, authoring, & preview of website for different device types • Manage mobile site plan/navigation structures in Contributor UI • Use same templates for mobile & desktop or customize for mobile specific pages • Supports HTML-5 / responsive design • WSDT manages mobile templates • Leverages full Sites targeting capabilities • Detect incoming devices and render device optimized site
- 10. © 2012 Oracle Corporation – Proprietary and Confidential 10 WebCenter Sites 11.1.1.8 CREATE DIGITAL EXPERIENCES THAT ENGAGE, GUIDE & CONVERT CUSTOMERS MOBILE WEB MANAGEMENT EXTERNAL CONTENT INTEGRATION ENHANCED SEARCH & PERSONALIZATION Manage mobile sites with ease and market to your mobile customers more effectively . Provide more relevant content and search results to guide and influence customers on your website . Create a media rich online customer experience using video and other digital marketing content from within the enterprise or from the cloud .
- 11. © 2012 Oracle Corporation – Proprietary and Confidential 11 • One of the world’s largest insurance companies • Delivers a consistent brand experience across 100+ sites in multiple languages with 150+ content contributors • Uses segmentation and targeting to offer the most appropriate coverage to site visitors • Able to support global deployment with only five developers CUSTOMER ENGAGEMENT Customer Success: The Hartford
- 12. © 2012 Oracle Corporation – Proprietary and Confidential 12 Retail, Travel, Hospitality & Consumer Goods Finance & Insurance Healthcare, Life Sciences & Public Sector Communications, Media & Energy High Tech, Mfg and Other Oracle WebCenter Delivering Exceptional Online Customer Experience
- 13. © 2012 Oracle Corporation – Proprietary and Confidential 13 WebCenter Sites Demonstration
- 14. © 2012 Oracle Corporation – Proprietary and Confidential 14 Demonstration Play 1 • Rich Site Content – (Article, Images, Video, Documents) • Content Reuse / Content Rendering • Content Targeting – (Enhancing Online Customer Experience) • Implicitly Deliver Targeted Experiences • Profile Derived / Segments / Click Stream • User Generated Content – (Social Engagement) • Capturing Rich Customer Interactions • Ratings / Reviews / Comments / Blogging / Polls Rich Customer Experiences (Site Visitor)
- 15. © 2012 Oracle Corporation – Proprietary and Confidential 15 Demonstration Play 2 • Content Authoring – Visually make changes to content In-Line / In-Context of the page – Create and edit content, for example, a press release or brochure – Structured Content Entry Forms / Rich Text Editors – Page Assembly (through WYSIWYG page design) – Mobile Page Management – Workflow – Notifications / Approvals / Publishing / Translation – Moderation – User Generated Content – In-Site Segmentation Preview & Dynamic Page Assembly User Experience (Day in the Life of a Marketing Business User)
- 16. © 2012 Oracle Corporation – Proprietary and Confidential 16 Q&A
- 17. © 2012 Oracle Corporation – Proprietary and Confidential 17