Tourism planning

 Multidimensional activity and seeks to
be integrative. It embraces social,
economic, political, psychological,
anthropological and technological
factors. It is concerned with past present
and future.

 Individual property development
for hotels, restaurants, resorts
and attractions.

 Employs professionals to plan and
design properties.

 Also known as “Community Attraction
complex” and Destination Zone
 Basic elements of planning a destination
scale includes:
 Transportation or accessibility
 Adequate public utilities and management
 Attraction Complexes
 Links with cities and attractions

 More comprehensive than site and
destination
 Many resource areas covered
 Greater number of involved political jurisdiction
 Time period is longer

 The better each site and destination relates
to others the better chances of regional
scale success

 The creation of a mechanism for the
structured provision of facilities over quite
large geographic areas.

 The coordination of the fragmented nature of
tourism (particularly relation to
accommodation, transport, marketing and
human resources).

 Certain interventions to conserve resources
and maximize benefits to the local
community in an attempt to achieve
sustainability (usually through a tourism
development or management plan).
 The redistribution of tourism benefits (the
development of new tourism sites or the
economic realignment of places that tourists
have begun to leave).

 Entice, lure and stimulate interest in travel.
 Provide Visitor Attractions
 Definition: Developed locations that are
planed and managed for visitor interest,
activity and enjoyment
 Classification:
 Ownership
 Resource
 Touring/long stay

 Location and service are influenced by both
the local and foreign markets.
 Tourism Business depend on urban
infrastructure
 Business gain from clustering
 Fragile environment should be avoided
 Services depends on the attractions.
 Entrepreneurship is critical to tour planning

 Provides linkage between market source and
destination.
 Modes of travel should be planned so as not
to spoil the trip.
 Transportation is more than engineering
 Highways require greater sensitivity to the
environment
 Pedestrianism

 Difference between information and
promotion:
 Promotion attracts people
 Information describes the destination
▪ Maps
▪ Guidebooks
▪ Brochures
▪ Websites

 Planning includes knowledge on:
 Weather conditions
 Physical demands
 Customs
 Social contact
 Host privacy
 Food
 Etiquette
 Religious Beliefs

 Planning includes knowledge on:
 History
 Politics
 Communication
 Facilities, services
 Health

 4 activities of promotion:
 Advertising (paid)
 Publicity (unpaid)
 Public relations
 Incentives (gifts and discounts)
 Issue on misleading and unproductive
promotion must be replaced by new ethical
standards for better quality experiences.

1. Natural resources:
▪ Tourism development related to natural
resources:
 Water
 Topography
 Vegetation
 Wildlife
 Climate

1. Cultural resources:
▪ Tourism development related to cultural
resources:
 Prehistory, archeology
 History
 Ethnicity, Lore, Education
 Industry, Trade and Professionalism
 Entertainment, health, Religious and
sports

1. Entrepreneurship
▪ Needs entrepreneurs who visualized new developments and
creative ways of management
2. Finance- Capital Requirement
3. Labor
4. Competition
5. Community- attitude of the area towards
tourism
6. Government polices- loosely or rigid?
7. Organization leadership

Tourism planning

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