Towards a modern view of life
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The document explores the relationship between the Arts and Crafts movement and modernism, highlighting its focus on design integrating with industrial technology. It discusses key influences and developments from the second industrial revolution and various art styles such as Art Nouveau and Art Deco. Additionally, the document addresses the shifting roles of workers, advances in printing technology, and the emergence of graphic design, emphasizing the cultural importance of decorative arts and their social implications.
![[With] the tremendous growth in industrial power, as
well as … politics and culture … the world of business
and commerce and graphic arts are more closely linked
than ever.
Fritz H Ehmcke
Deutsche Gebrauchsgraphik,
1927](https://image.slidesharecdn.com/101-004-towardsmodernism-130216140936-phpapp01/85/Towards-a-modern-view-of-life-67-320.jpg)
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Towards a modern view of life
- 2. Arts and Crafts Aesthetic movement: peaked in 1870s Aim: to bring together good design and modern technology (new machinery and working techniques) Arts and Crafts: (Arts and Crafts Exhibition Society) founded in England, 1887 Aim: to promote decorative arts
- 3. Motifs Fundamental 'motifs' to both movements a Ruskinesque reverence for nature: -sunflowers -lilies -peacocks
- 4. Colour Colour palette: -soft browns -terra-cottas -moss greens -yellows
- 6. Industrial Revolution The Second Industrial Revolution (1871–1914) involved significant developments for society and the world. Chemical Mass production of Mechanisation of Electrical consumer goods manufacture ( Petroleum food and drink, Steel industries clothing and transport) and even entertainment (early cinema, radio and gramophone) The 2nd Industrial Revolution served the needs of the population and also provided employment for the increasing numbers of people in the world.
- 7. The role of the worker: Craftsman Artist
- 8. The role of the worker: -It was William Morris's desire to unite the 'craftsman' and the 'artist' many of the designs were produced by hand (ironically making most of the designs too expensive for the ordinary worker to buy) Craftsman Artist
- 9. Patterns What are they? Sequences and arrangments of images and shapes Industrial Revolution: For a pattern to find a market it first must reflect the contemporary mood.
- 10. ‘Look Books’ What are they? A seasonal record of a textile mill’s production
- 12. Why? These can embody the elements of wish fulfilment. 1810-1820 from a studio of an Alsatian textile mill, Alsace, France
- 14. Why? You can choose your fantasy from almost any point in history. Cloth can be printed cheaply and affordably. Mid 19th Century, Paris, Swatches of the latest European fabrics
- 15. Taste: What is it? How can it be described? -vernacular and street (punk) -educated and refined (Art Nouveau) What is bad taste?
- 16. Art Nouveau: Art Deco: -lasted from 1880s to about -A dominant design 1910 mode of the years between the world wars -"new art" (1920s) -showed a desire to abandon -in 1960s there was a the past and embrace the revival of its style, future previously it was called 'Arts Decoratifs' -called Jugendstil in Germany -called Sezessionstil in Austria -called Modernista in Spain -called style moderne in France
- 17. Art Style Nouveau: -distortions of motifs -complexity of interwining shapes -sophisticated colour palette
- 18. Motifs Fundamental 'motifs' to both movements a Ruskinesque reverence for nature: -sunflowers -lilies -peacocks
- 19. Art Style Nouveau: Produced using rich, luxurious materials for the upper end of the market and so never became popular with the wider public.
- 21. Art Deco: Style (influences) -geometric planes of Cubism Picasso’s Les Demoiselles d’Avignon, 1907
- 22. Art Deco: Style (influences) -geometric planes of Cubism -Futurism's celebration of speed and machine techhology The cover of the last edition of BLAST, journal of the British Vorticist movement, a movement heavily influenced by futurism.
- 23. Art Deco: Style (influences) -geometric planes of Cubism -Futurism's celebration of speed and machine techhology -Constructivist's love of industrial materials and usable objects Kazimir Malevici: Suprematism 1916 Muzeul de Art, Krasnodar
- 24. Art Deco: Style (influences) -geometric planes of Cubism -Futurism's celebration of speed and machine techhology -Constructivist's love of industrial materials and usable objects -a Fauvist (Ballet Russes) feeling for colour and simple flattened shapes The Dessert: Harmony In Red (1908) by Henri Matisse.
- 26. Floral Geometric Conversational Why called? Why called? Why called? Modern living A shape that is not a Depicts some real caused the garden picture of something creature or object began to disappear from the ‘real’ (excluding flowers). from people’s lives. world. Can be a landscape So sensual pleasures or cityscape. were brought into Attention grabing. the home in the form of printed fabrics. The designer removes the ‘motifs’ from the usual surroundings.
- 27. Floral Why called? Modern living caused the garden began to disappear from people’s lives. So sensual pleasures were brought into the home in the form of printed fabrics.
- 28. All over 2 directional
- 30. All over set
- 31. All over tossed
- 33. Geometric Why called? A shape that is not a picture of something from the ‘real’ world.
- 34. Abstract
- 35. All over
- 36. Bull’s-Eye
- 37. Confetti
- 38. Crescents
- 39. Dots
- 40. Squares
- 41. Conversational Why called? Depicts some real creature or object (excluding flowers). Can be a landscape or cityscape. Attention grabing. The designer removes the ‘motifs’ from the usual surroundings.
- 42. American West: Cowboys, Heroes, Comics, TV shows 1940s and 1950s
- 43. Camouflage: Cloth could be used by middle and upper classes to distinguish themselves from their employees. Household help were dressed in dark fabrics that had the effect of ‘camouflaging’ the wearer from the eyes of the superiors.It also hides dirt. 1980s - it was endorsed by the fashion industry. 1990s - used in warfare - operation Desert Storm.
- 44. Celestial: 20th Century Lunar Rocket - 1969 designed by Eddie Squires for Warner Fabrics. With the launch of Sputnik 1 in 1959, the sky had a new, mechanical kind of star. Rockets, satellites, planets and galaxies. Telescopes probing into space were allowing people to explore the night sky through the windows of homes.
- 45. Photoprints: New York and Brooklyn Would have been made into men’s shirts
- 46. Photoprints: World’s Fair 1939 Would have been made into men’s shirts
- 47. Other Movements Graffiti Most made 'tags' (pictorial versions of their signatures)
- 48. Other Movements Graffiti Keith Haring made actual pictures of people, dogs, babies and mutating TV sets It was graffiti that gave him the idea of working in public spaces In 1980s his New York subway chalk-drawings became so popular that the posters he drew on were often stolen as soon as he'd finished them Cheap goods Aswell as continuing his outdoor murals, he also printed on cheap goods including: t shirts, and fabrics
- 49. Riley Bridget Riley High Sky 2, 1992 Style: Optical
- 50. Florals Flowerbeds What parallels to computer games can you think of?
- 51. Sims
- 52. Sims
- 53. Sims
- 54. Designers who us pattern and repetition in their work TEMDEM FILMS
- 55. Designers who us pattern and repetition in their work HR Geiger
- 56. Designers who us pattern and repetition in their work Piet Mondrian Broadway Boogie 1942-43
- 57. QuickTime™ and a H.264 decompressor are needed to see this picture.
- 58. The birth of Graphic Design
- 59. Industrial Revolution The Second Industrial Revolution (1871–1914) involved significant developments for society and the world. Chemical Mass production of Mechanisation of Electrical consumer goods manufacture (food Petroleum and drink, clothing Steel industries and transport) and even entertainment (early cinema, radio and gramophone) The 2nd Industrial Revolution served the needs of the population and also provided employment for the increasing numbers of people in the world.
- 60. The role of the worker: Craftsman Artist
- 61. Advances in printing technology
- 62. 1796 - lithographic process invented It became possible to print over 1,000 sheets per hour. Development of ratating cylinders. 1860s Photo-relief printing. 1905 - Ira Rubel invented the ‘offset’ printing process.
- 63. Status of the poster Jules Cheret’s work elevated the status of the posters and advertising art. Making work for theatre and business. Toulouse-Lautrec Created the adverts for stageshows happening at the notorious ‘Moulin Rouge’.
- 64. Bonnard Paris Designer Designed advertising for France-Champagne (top-right) Steinlen Professional illustrator An advert for milk (top-left)
- 65. Colour Colour palette: -soft browns -terra-cottas -moss greens -yellows
- 66. QuickTime™ and a Sorenson Video 3 decompressor are needed to see this picture.
- 67. [With] the tremendous growth in industrial power, as well as … politics and culture … the world of business and commerce and graphic arts are more closely linked than ever. Fritz H Ehmcke Deutsche Gebrauchsgraphik, 1927
Editor's Notes
- #29: Floral - all over directional