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Trademob - Business Insider MadConf
- 1. The global app marketing platform
- 2. > 900,000 other apps How do you make your app stand out?
- 3. SSP RTB DSP Premium Ad Networks Performance Location based UDID SDKs CPI CPA Tracking iOS Android CPD App-to-App Apple Features Web-to-App App SEO Burst Push Download vs. Install Many ad networks, different platforms, new technologies, new user mobile app marketing behavior all make complex & time consuming
- 4. Status Quo Mobile app marketing is complex & time-consuming Many Tracking SDKs Fragmented Market Unclear Reporting No Optimization Necessary CPC CPD CPA SDK INSTALLS Integration 0,07 1,50 ? COST PER USER CPC CPD CPA SDK Steps to Integration 0,07 ? ? advertise CPC CPD CPA an app SDK Integration 0,07 ? ? SDK CPC CPD CPA Integration 0,07 2,00 ? More reporting More SDKs… More networks... dashboards
- 5. Your life with Trademob Trademob makes mobile app promotion easy and reduces CPI by 30-60% One Tracking Aggregated Market Clear Reporting Optimized Results Steps to INSTALLS advertise Trademob SDK CPC CPD CPA COST PER USER an app 0,07 1,50 3 0,07 2 2,5 0,09 1 2 0,07 0,5 3 0,06 0,5 2,8 Own fingerprint technology assures privacy & sustainability Page 5
- 6. We use the best tracking out there Fingerprinting is the only sustainable & 100 % privacy compliant tracking solution Tracking Characteristics UDID Digital HTML Cookie MAC Address Paste Bin Fingerprinting (ODIN) (OPEN UDID, Secure ID) Privacy compliant ✕ ✔ ✕ ✕ ✕ Accepted by Apple ✕ ✔ ✔ ✕ ✕ Good usability (no distraction due to separate browser opening) ✔ ✔ ✕ ✔ ✔ High accuracy ✔ ✔* X** ✔ ✔ Tracking across different traffic sources ✔ ✔ ✔ ✔ ✔ Tracking independent from ad networks ✕ ✔ ✔ ✕ ✕ * Trademob‘s matching algorithm showed a 99% accuracy rate compared to UDID tracking. ** Privacy settings disabling cookie tracking strongly reduce tracking accuracy.
- 7. You set the goal – We achieve it! Trademob makes app marketing simple & successful Average decrease of CPI / CPA: 30-60% # 1 in the App Store Strong Increase of Installs & Engagement Week 1 Week 2 Week 3 Week 4 Week 5
- 8. We boost your app – globally Get into the App Store‘s Top 10 – in any country EMEA NORTH AMERICA ASIA PACIFIC AFRICA LATIN AMERICA
- 9. „Trademob tracks and maximizes our hotel bookings instead of just downloads. Mobile app marketing has never been this easy.“ Christian Haase, Manager Mobile Marketing (HRS) We work with clients from all verticals:
- 10. Ready to win more app users?