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Training Workshop for Bloggers on Effective Blogging
The document provides an overview of an training on effective blogging. It is divided into 3 sessions that cover: 1) why blog, challenges and finding a niche, 2) technical aspects like platforms and design, and 3) how to go viral on social media. Key points discussed include choosing a platform like Blogger or Wordpress, the importance of quality content, design elements, and using social media to engage readers and drive traffic. The document emphasizes that online media is becoming increasingly important and blogging can improve writing skills while allowing one to interact with a large community.
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Training Workshop for Bloggers on Effective Blogging
- 1. Tools and Techniquesfor Effective Blogging Center for International Private Enterprise (CIPE)
- 2. Session 1: Whyblog, Key challenges, and thematic areas. Session 2: Technical bits, what platforms to use, design and formats, simple optimization tools, AdWords Session 3: How to go viral using social media
- 3. • Why Blog? • Challenges before you start. • How to find your niche. • Which platform to chose from (blogger vs wordpress) • Watch trends. • How to write quality content? • Challenges as a blogger. • Reaching out to readership. • Key success factors.
- 4. Online is theMedia for Today and Tomorrow. • People are watching more television, reading more news, playing more video games, spending more time updating their social networking profiles and using more video on demand services than they were six months ago, according to a new survey published today, but their actual spending has plunged as increasingly consumers expect free access. • Spending on 'traditional' media such as newspapers and magazines has dropped almost 20% in the last six months, while spending on digital media has almost halved. • Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%. Source: KPMG Report
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- 6. Why Blog? Improves creativity Recognition Writing skills Opportunity Opportunity to interact to express with large views community
- 7. Breakout You have 15minutes to bring a story. Go out in the lobby, restaurant, toilet, bookshop, shopping arcade, parking, reception etc and bring a story You need to write this story in word document (in 15 minutes). Put your name and email address and email it to [email protected]
- 8. Challenges Before UStart! How to get What are quick and Choosing a Finding your the trends? crisp platform niche information?
- 9. Finding Your Niche PersonalBlogging Corporate Blogging Informational Blogging Controversial Blogging
- 10. Which Platform? •Blogger vsWordpress •Serious blogging – host at your domain
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- 12. http://farihamunirshahtimes.blogspot.com/ 1. Title -Too big and not SEO Friendly (Keep it short and focus on key words such as Women Chamber, Multan etc - Its tricky stuff but check youtube videos on this topic) 2. Background design - Too clumsy (remove all those colorful stuff) 3. Font - too small (you need to build 1.5 line spacing) 4. Picture quality - Poor, you need relatively higher quality pics. AND Must be captioned - You have used captions in some previous posts 5. Missing Tags, keywords, labels (in blogger these are called Labels) - Labels help in improving search on google.
- 13. Another thing that counts http://fahdhusain.blogspot.com http://naumanadil.blogspot.com
- 14. Content is theKing! Simple yet Read, liked correct 400 words and goes viral language Personal Professional References touch approach and hyperlinks Pictures and videos
- 15. Quick and crispinformation? Print media (news and Op/Eds) Articles TV Social Media / other blogs Interviews Exhibitions/conferences/seminars Google alerts
- 16. Challenges for Bloggers Maintaining Respecting Keep the interest Scheduling reader’s writing from comments readership
- 17. Thematic Blogging 1. Corruption 2.Entrepreneurship (youth, women) 3. CSR 4. Women Issues
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- 21. ThinkPad! • Choose the topic that you wish to cover • Name your blog • Select a platform • Select a theme • Add widgets • Create your first post
- 22. Making Money ThroughBlogging Amazon Corporate AdSence Affiliates Blogging Ghost Backlinks Blogging
- 23. Success Factors YOU and Your Commitment Content: • Short, specific, thought provoking, informational Appearance: • font, color scheme, spellings, grammar, title, pictures Professionalism: • Facts, references, tags, google alerts, Social media postings, research
- 24. Basic SEO - Keywords - Title - SEO tools - Bold Fonts - Youtube Videos - Slideshare - Effective Backlinking - Commenting on other blogs
- 25. • Google Analytics •Feedjit • XML sitemap
- 26. Reaching out toreadership – Facebook (join groups, increase friend’s circle) 800 million – Twitter (use #tags) 100 million active users – Google+ over 100 million – Linkedin Groups 140 million users • Most traffic comes from facebook – Tag with keywords – Backlinks – Tweet (and retweet) – Request
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Editor's Notes
- #21 Wonder Bread was formed in 1930 – AttoRelweeder invented Sliced Bread