TRENDS: What You Need To Know From CES 2012
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The 2012 CES showcased a record 3100 exhibitors and 153,000 attendees, highlighting trends in consumer electronics, including the rise of home automation and mobile health technologies. Products such as the Razer Project Fiona tablet for gaming, Belkin's WeMo connected devices, and Fitbit's Aria wi-fi scale demonstrate a focus on connectivity, user experience, and health monitoring. Overall, the show indicated a shift towards wireless technology and the integration of various devices within consumers' lives.
TRENDS: What You Need To Know From CES 2012
- 1. 2012 CES Trends Consumer Electronics Show
- 2. SoftKinetic Golf Simulator Mark Schwartz The 2012 International Consumer Electronics Show (CES) opened with record numbers including 3100 exhibitors, more than 153,000 attendees utilizing more than 1.8 million square feet of exhibition space. Although there are certainly advantages of having so many tech companies in one place, it made the task of sorting out who and what to see a bit daunting. PDT’s CEO Mark Schwartz and Director of Mechanical Engineering, PDT-TX, Matt McGowan, saw the show as an opportunity to get a pulse on the industry and brought back snapshots detailing some of the standout products at this year’s show.
- 3. The Crowd OUR TRIP Bass Pro Shops Motorcycle iwave Entertainment Hotel’s Fishtank ESPN 3D Promo: Boxing Ring
- 4. CobraTag G5 Companion Using CobraTag G5 Companion Using APP-CESSORIES v4.0 Bluetooth v4.0 Bluetooth Definition: A patented term that has become mainstream used to describe a product that, with the assistance of an App, works with an Low power bluetooth making iOS or Android device. its way into products. Scosche Radiation Detector for iPhone Cobra iRadar Using the phone as a mapping and display system for inputs from the detector. Scosche cellCONTROL Phone Disabler While Driving i-bike Rugged Case that Links to Sensors on Bike
- 5. Ford Evos Concept Interior Ford Evos Concept Exterior Ford Evos Concept Interior N Mercedes Gullwing Concept Polaroid Camera CONCEPT DESIGN Polaroid using product design to spice up the Polaroid picture. Mercedes Gullwing Concept Kia Interior Concept Kia Interior Concept Even low cost automobile makers like Kia are investing in ground- One door for front and back seats. breaking product design.
- 6. Microsoft Kinect Gaming GAMING Razer’s game-changing device is the first tablet in the world designed specifically for portable gaming. Its power and singularity of purpose produce a new hybrid machine poised to become the hardware of choice for PC game enthusiasts. With Project Fiona, Integrating technology with the gaming environment, Microsoft Razer has innovated in a space has otherwise has developed arcade and fashion games that give the ability to become increasingly commoditized. put your face in the experience. Microsoft Kinect Fashion Show Razer: Configurable LED Buttons with Touchscreen Touchpad Ability to put different clothing onto your body. Asus Gaming Graphics Card Cyborg Gaming Mouse Razer Project Fiona
- 7. Intel Smart TV Intel Personal Cloud Home Server CONNECTED The long sought-after notion of home automation is about to become a realty for millions of consumers. That’s because new plug-and-play technology such as Belkin’s WeMo and Motorola’s Connected Home Gateway are so simple they can be set up and operated by just about Roku 2 XS Content and Delivery Belkin Connected Home anyone. They’re also affordable, and capable of automating everything from home lighting and appliances to climate control and security... all from a mobile device. These systems are part of a larger trend in user experience that’s leading to anytime, anywhere management of our digital lives. More social networking, more Ford Mobile Health Seminar Intel Chip In Lenovo Phone blogging, more RSS feeds, more email, more videos…more content. Content is entering more of our lives from our phones to our home entertainment to our kitchen to our cars. Content delivery and user interface management will be critical Intel is getting into mobile space… as it enters our lives at every step. new for them.
- 8. Mercedes Connected Interface Mercedes Connected Interface Reads your facebook feeds out loud. Social media entering the vehicle. Ford Touch Interior Intel In-Car Technology Intel In-Car Technology Peiker Connected BMW Intel In-Car Technology
- 9. Motorola Fitness Watch HEALTH MONITORING The term “mobile health” (mHealth) refers to healthcare services delivered via mobile devices. Most of the focus is on self monitoring, which has emerged as a new consumer category. Garmin Ant+ Booth, Watch Display The trend is growing so rapidly that Best Buy has begun selling Aetna health insurance on a trial basis to help support its mHealth device sales. Two of the most notable mHealth devices at CES were the new Aria Wi-Fi Scale from Fitbit, and the new BodyMedia FIT monitoring platform. The scale uploads weight, body fat and Fitbit’s Aria WiFi Scale body mass index info to a collection of online tools that track progress, while the monitoring platform is touted as the first personalized feedback technology that recommends activity and dietary adjustments based on the user’s calorie burning and food intake.
- 10. Bodymedia Booth Bodymedia Health Tracker Constant health monitor… even while you sleep! Bodymedia Health Tracker Bodymedia Body Meter
- 11. iBallz ipad Protector iCASE From the super rugged to super goofy, you could not escape the smartphone and tablet case mania this year at CES. It’s curious why manufacturers keep making devices thinner and less durable when a majority of customers add a case. in2uit Boomcase IPhone Stand Just goofy.
- 12. iLuv Booth iPhone Case Booth Another business built on ipad/phone/etc stands and cases. IPhone Case Mania IPhone Case Mania
- 13. More computing and more content needs more power. POWER: WIRELESS The auto industry used to lead the charge in alternative power. Now with just about everything being wireless, the consumer electronics industry is picking up some R&D. Wireless Power TI Eval Kit Wireless Power - Phone Wireless Power - Recharging Backup Battery Wireless Power Blender Demo Wireless Power Car Demo Wireless Power on Packaging Notice blue light on Kaboom No cords!! bottle.
- 14. Wireless Power in Print Material Wireless Power in Print Material The combination of wireless power enabled retail shelving and electrically charged film makes for eye popping advertising. Notice the left mag vs. the right mag. Wireless Power Tabletop Demo Wireless Power Tabletop Demo Wireless power is thin and easily implemented in phones and furniture/auto/etc.
- 15. Goal Zero Rugged Backup BACKUP BATTERY Battery Staying connected was a big theme at the show this year as evident by the slew of companies touting their backup battery solutions. Duracell wireless charging station (backup Duracell Booth Switch 75 LED Bulb battery + Phone) Hyperjuice Backup Batteries
- 16. Intel Booth Samsung Booth, Cinema 3D SMALL / THIN Thinner and lighter has been around for years but CES will be the launching platform for many Ultrabooks, thin and light fully Intel/Dell XPS Ultrabook LG 55” OLED 3D TV, Super Thin functional laptops to offset some of the craze seen from less functional tablets. PDT worked with Dell several years ago to develop Adamo 13 and Adamo XPS using the thinnest technology and manufacturing techniques in the industry. Intel/Dell XPS Ultrabook Xi3 Booth Sony Tablet Real carbon fiber skin on bottom, super thin. Gorgeous ID, Smooth edges, wafer thin.
- 17. Glasses Free 3D HD Intel Retail 3D Intelligence VISION Midland XTC Helmet Cam Hold retail box up to the camera, identifies item, on screen shows 3D Doesn’t work that well. image of toy. Midland XTC Helmet Cam Polaroid 3D Tablet Head’s Up Display Is 3D really that cool? Liquid Image Camera Integrated Sony Steadyshot Onstar For-My-Vehicle Mirror in Goggles Impressive display of steadyshot vs not.
- 18. Mark Schwartz, CEO CONTRIBUTORS “I anticipate two major hurdles approaching the consumer electronics industry quickly. Demand placed on batteries will necessitate major innovation in battery power or processor energy demands. And, the cross pollination of segmented activities (I’m in my car/on my phone/on my laptop) creates infinite possibilities for wireless products, thus driving demand for wireless standards.” Matt McGowan, Director ME, PDT-TX “CES 2012 was yet another year where companies focused on eco system products surrounding the smartphone. Whether we get content in the car, home or on the move, staying connected and powered is essential. ”