Trends in Social Media 2014 by J.R. Atkins

Trends in Social Media 2014 by J.R. Atkins

• 1.
  The Governor’s SmallBusiness Forum Mary Hardin Baylor University, Belton, TX September 5, 2014 Download this presentation at: www.SlideShare.net/JRAtkins
• 2.
  Short Impactful Video YouTube –60 Seconds or less Snapchat –It’s not about saving or sharing Vine –I know it will be 6 seconds or less SocialCam –1 to 3 sharing and effects Instagram Video –15 seconds Short Video Fits Well Into Other Platforms Facebook Websites Email
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  Example: Michael KorsOn Instagram How to? Follow The Leaders and Improve
• 4.
  There is somuch “noise” you may have to pay to be heard The algorithms of Facebook, Linkedin & Twitter prevent you from seeing more content than about 25-33% of your friends, connections or followers
• 5.
  Try it, refine,repeat…
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  Google Plus, thesocial media platform from Google, is finally becoming more relevant More non-tech, non-social media people are using it Google+ is very relevant to search results Your Google+ content feeds your Google Search information
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  Set up yourGoogle+ Page Log into your current Gmail or YouTube Account Google “How to set up a Google+ Page” Claim your location or business area Verify by text or postcard Fill out your profile This information will load in search results Post on a regular basis Be ready to respond to communication Listen & Respond
• 8.
  The information inthe black box came from the Chamber Google profile.
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  A pictures isworth a 1000 words 63% of all social media content comprises images We are such a visual society, we tend to process images faster than texts, especially emotional images: sad, funny, compelling, …
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  Interesting graphic withcolorful images Company Logo Picture of Bob Knorpp the Bean Cast Host Easy to read name “the Bean Cast” The Brand explained “marketing podcast”
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  LinkedIn continues torise in use by B to B users Chamber Master Enterprise Social Media Tibber Yammer Jive Chatter
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  Choose an externalor internal network Set objectives for desired results The project must be sponsored and encouraged by organizational leaders Who will be included? Employees, Vendors, Customers, Everyone? Develop Content and Measurement Tools
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  One place topublish, monitor, respond and create social buzz, content and customer service Gatorade Oreo lights out Most Fortune 100 companies have them Follow the trend, not the size
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  What are yourobjectives? Pick the scale for your business Single work station with 1 monitor 6 workstations with a wall of monitors What tools will you use? HootSuite Visual Command Center MutualMind Who will generate content Who are the first responders Examples: Gatorade & Oreo
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  It’s taken 6-7years, but colleges and continuing education programs are churning out bright young minds with skills to produce social media results Certificates & Degrees Associates, Coordinators, Managers & Directors Social Media Teams
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  Build a Job/RoleDescription Clarify Expectations & Build Reporting Structure Where to get candidates Local Universities MeetUp and Associations Agencies and Consultants Typical Recruiting Methods Workshops, Certificates, Degrees, Work Samples
• 18.
  Socialnomics by ErikQualman Inbound Marketing by Brian Halligan & Dharmesh Shah Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialists) Social Media 2.0 by J.R. Atkins Blog Articles Social Media Trends That Are Sticking Around In 2014 Emerging trends in social media -MIT News Office 5 Social Media Trends Every Entrepreneur Needs to Know The Top 7 Social Media Marketing Trends Dominating 2014 7 social media trends in 2014
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  What I do: Conference Presentations Executive Briefings & WorkshopsConsulting Projects: Social Media Websites Email Marketing& More