Tripura india july 21 2020
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The document outlines strategies for libraries to adapt and thrive in a post-pandemic environment, emphasizing the importance of reimagining services and fostering user engagement. It proposes seven tactics including prioritizing user appointments, implementing digital programming, and reframing service portfolios to focus on impact rather than traditional offerings. Additionally, it highlights the necessity for libraries to understand community needs and build partnerships to enhance their programming and outreach efforts.
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Tripura india july 21 2020
- 1. REINVENTING REFERENCE IN A PANDEMIC WORLD Stephen Abram, MLS July 21, 2020 Readers Club International (A Society for Public Library Network) Agartala, Tripura, India
- 2. 2 Experienced global library and information industry leader Expertise in: • Advocacy and Influence • Strategic planning & marketing • Product development • Technology & training and marketing Stephen Abram
- 3. lucidea.com 3 Heads up! Lucidea Press ©2018 Press Download as Kindle or Print via Amazon
- 4. lucidea.com 4 Reinventing Reference: How Libraries Deliver Value in the Age of Google ALANeal Schuman Press ©2015 Download as Kindle or Print via ALA or Amazon
- 5. Reimagine a New Beginning: My Basic Philosophy ◦ Staff and User safety is the first priority ◦ Understand that you are NOT returning to the old NORMAL. That is nostalgia ◦ You are creating a New Normal and this is a great opportunity. ◦ Reframe exactly what User behaviours are changing ◦ Know what value your library delivers and the strategic impacts of your efforts ◦ Know your personal and organizational values
- 6. Crisis = Chaos and Opportunity
- 7. That said . . . Think Strategically! Have a positive mindset There is not one goal in this environment You need to consider at least three scenarios You need to bake in nimbleness and flexibility You need to build comfort with ambiguity Build a better NEW NORMAL
- 8. THE BIG QUESTION WHAT IS IT THAT IS IMPOSSIBLE TO DO TODAY, THAT IF WE COULD, WOULD FUNDAMENTALLY IMPROVE OUR LIBRARY’S SUCCESS?
- 9. AND MORE IMPORTANTLY YOUR COMMUNITY Users, students, seniors, businesses, …
- 10. 7 TACTICS
- 11. 1. APPOINTMENTS
- 12. Appointments ◦ Appointments moved up the list because of COVD-19. ◦ Public Librarians have always done this but it was usually more informal. ◦ For this to work you need to scale. That requires staff to have great skills with technology and make it easy for the library user. ◦ Libraries are using WhatsApp, Zoom, QuestionPoint, Skype, Google Meet/Hangouts, Windows Meetings, WebEx, AdobeConnect, and many more. ◦ Staff buy-in, scheduling, tracking, training, and more are needed.
- 13. 2. DIGITAL
- 14. Digital Programming ◦ Programs are a multi-purpose portfolio. Today’s world demands that you have a hybrid strategy of synchronous and asynchronous programs. ◦ You can build your own (takes time to scale), license large volumes of programs, or build collections of free programs on the web. ◦ Examples of fine programs include Khan Academy, YouTube, Lynda.com/LinkedIn Learning, Gale Courses, etc. ◦ Libraries are using WhatsApp, Zoom, Slack, QuestionPoint, Skype, Google Meet/Hangouts, Windows Meetings, WebEx, AdobeConnect, and many more.
- 15. Libraries are not about books ◦ And this isn’t heresy! ◦ We’re about the verbs not the nouns! ◦ We’re not about books . . . We’re about reading. ◦ We’re not about programs . . . We’re about learning. ◦ We’re not about building and rooms . . . We’re about social engagement. ◦ We not about information . . . We’re about improving the quality of questions. ◦ We’re not about statistics . . . We’re about measuring the impact of the outcomes our programs seek. ◦ Libraries make a difference. Our users tell us that every day.
- 16. 3. RECORDINGS
- 17. You Can Build a Digital Strategy ◦ Build your digital strategy by: ◦ Building an inexpensive studio. ◦ Your smartphone is almost enough. ◦ Just add a little editing software and a green wall and you’re ready! ◦ Jump on recorded podcasts, webinars, video tutorials, YouTube channels, ◦ SHARE
- 18. 4. TOP 20 Q&A’S
- 19. Your Top 20 Questions 1. Libraries are about Answers. 2. We are about Finding. 3. We are about improving the quality of Questions. 4. How do you build Answers and Finding Tools at Scale? 5. Tripura has about 3.7 million potential users with high levels of literacy. (For comparison my hometown, Greater Toronto has about 6 million people with a somewhat larger geographic footprint and around 250 public libraries.) 6. Sorry, it is just not possible to answer every question with your staff resources. (i.e. Google answers more questions in an hour than every librarian in the world has answered in the past Millennium.)
- 20. One Facet of a Scaled Solution ◦ Have you collected your Top 20 Questions Statewide? ◦ What are the most strategic questions to improve your community’s economic, educational, and social success? ◦ Once you know these, it’s a simple management task to divide up the work among libraries and build a scalable digital presence that aligns with training, communication and training strategies. ◦ One software that allows this to be consortially shared is SpringShare’s LibGuides software and archive. ◦ So, think about Fiction and Non-fiction questions and build a best-sources finding tool.
- 21. Best Practices ◦ Carefully select & curate the resources or build your own if you can’t find one. ◦ Sign your work – ensure that the librarian creator is highlighted (name, degree(s), picture, e-mail, etc.) and can be contacted with questions and additions. ◦ Have a strong State-wide BRAND and visual image. ◦ Curate your webliographies – select carefully, do guidance abstracts, point to databases, etc. ◦ Don’t just do text. Look for great videos, pictures, visuals, infographics, etc. ◦ Use the best standards of fluid and responsive web design (LibGuides has this built in if you choose to use it) ◦ Use a state-wide standard and avoid too much difference to ensure user expectations of quality and comfort are met.
- 23. Look at Your Strategic Plan and Mission ◦ What to you say you want to build in your vision and whom will it make more successful? ◦ It’s a core service to support reading. That means recommendations, reader’s advisory, collection promotion, read-alikes, etc. ◦ It’s also basic to public library portfolios to build skills (information literacy, learning literacy, computer literacy, civic literacy, health literacy, and so many more). ◦ How do we support the social portfolio with resources for health, personal finance, retirement, aging, etc.? ◦ What are the difficult issues in your communities that information combined with resources, answers and learning make your public library part of the solution?
- 24. Funding ◦ Rule number one about asking for funding is that you can prove you are well-managed and using your resources of cash, staff, and buildings to their optimum advantage. ◦ Rule number two is that anyone can do MORE with ore resources. ◦ Align your goals with the funder goals (government, foundations, charities, donors, etc.) and have conversations that engages them in your dreams and actions. ◦ Do your homework
- 25. 6. USER SUCCESS NICHES
- 26. Target the segments in your marketplace ◦ Pre-schoolers (know the impact) ◦ School-age children (know the curriculum) ◦ College students (e-learners) ◦ Adults, parents, etc. (recreational/hobby and employment/development needs) ◦ Seniors (recreational, isolation, voluntarism…) ◦ Business People, Farmers, Professionals, civil servants . . . ◦ Know their needs. Focus each service on the narrow needs of your niche markets. Plain services for ALL fails to delight anyone.
- 27. 7. REFRAMING
- 28. Reframe Your Service Portfolio ◦ Reframe it around impact and goals FIRST and NOT primarily around topic. ◦ Measure (possibly by sampling to make it scalable) the impact of your services. ◦ Do NOTHING that you cannot promote. ◦ Promote based on your advocacy goals ◦ Promote based on user interest. ◦ Select those areas that are the highest need and/or the highest interest.
- 30. Marketing Communications MARCOMM ◦ Up Your advocacy and marketing game ◦ FOPL OpenMediaDesk scalable solution ◦ Training ◦ Social Media ◦ Dashboard ◦ Collaborative
- 31. What library professionals can do right now! 1. Look at your community. What are their needs and interests? What experiences can they offer? 2. Once needs are assessed, explore the concept of mutual aid and how libraries can become involved in direct action. 3. Network with other library professionals who are doing this already or who want to do it. Share ideas! 4. Use social media to connect with patrons. Get them excited about the programs, and get feedback. 5. Throw a Maker Party. This is especially important if you don’t have a dedicated makerspace. You can throw periodic pop- ups that offer a physical space to tinker, play and make things. A good resource is the American Library Association’s Making in Library Toolkit. 6. Make sure library staff are engaged, trained and supported. In order to be successful, it is important that they have the resources for success. 7. Find partners in academia, the public sector and industry to enrich your programming and services. They could even be involved in creating the aforementioned plug and play program kits. They don’t have to be running every program. 8. Create a peer-supported network where everyone can share their interests and passions. This could also involve connecting people with mentors. The Chicago Learning Exchange and The Hive are two great examples!
- 32. What helped Support our Success at FOPL with our Pandemic Responses? Lessons Learned Invest in long-term relationships Invest in partnerships and alliances Invest in professional government relations counsel
- 33. LEARN THIS ONE THING: IF YOU’RE NOT AT THE TABLE YOU’RE THE MEAL
- 34. ANOTHER BIG QUESTION: HOW DO WE CELEBRATE, BUILD STAFF CULTURE, AND BUILD VIRTUAL TEAMS
- 35. Culture Trumps Strategy Every Time ◦ The challenge of maintain a positive, impactful, and dare we say it, happy staff is essential. ◦ In Ontario, we often use the SLACK tool to build formal and informal teams and for institution-wide conversations. ◦ When meetings move to Zoom, and the water cooler conversation is problematic, and the quick coffee, tea or hallway chat declines in prevalence, it behooves us to find solutions. ◦ The business of culture shaping is up to you and everyone! An engaged and excited staff is motivated to succeed.
- 36. CELEBRATE YOUR CO-WORKERS WINS AND ACHIEVEMENTS VISIBLY WITH ALL OF THE TOOLS AT YOUR DISPOSAL. You can do it!
- 38. Contacts Stephen Abram, MLS CEO, Lighthouse Consulting, Inc. CEO, Federation of Ontario Public Libraries Blogs: Stephen’s Lighthouse http://www.stephenslighouse.com FOPL: http://www.fopl.ca Email: [email protected] Twitter: @sabram Facebook LinkedIn
- 39. Keeping Up ◦ Stephen’s Lighthouse ◦ http://www.stephenslighouse.com ◦ I filter the most important news and research that affects libraries of all types. All posts are also communicated through Twitter via @sabram ◦ FOPL.ca: http://www.fopl.ca ◦ I assemble news that is vital to decision-makers in Ontario public libraries. All posts are also communicated through Twitter via @FOPLnews ◦ Recommendation: Set up a Feedly RSS feed of your favourite blogs.