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Michael Küsters
Trust
Customer
Satisfaction
?
Fear
Trust
Customer
Satisfaction
Fear
Trust
Customer
Satisfaction
Avoidance
Fear
Trust
Customer
Satisfaction
Avoidance
Fear
Trust
Customer
Satisfaction
Avoidance Blame
Fear
Trust
Customer
Satisfaction
Avoidance Blame
CYA
Fear
Trust
Customer
Satisfaction
Avoidance Blame
CYA
Time to do
„real work“
Fear
Trust
Customer
Satisfaction
Avoidance Blame
CYA
Time to do
„real work“
Fear
Trust
Customer
Satisfaction
Avoidance Blame
CYA
Time to do
„real work“
Value Delivery
Fear
Trust
Customer
Satisfaction
Avoidance Blame
CYA
Time to do
„real work“
Value Delivery
Fear
Trust
Customer
Satisfaction
Avoidance Blame
CYA
Time to do
„real work“
Value Delivery
Fear
Trust
Customer
Satisfaction
Avoidance Blame
CYA
Time to do
„real work“
Value Delivery
1
Fear
Trust
Customer
Satisfaction
Avoidance Blame
CYA
Time to do
„real work“
Value Delivery
21
Fear
Trust
Customer
Satisfaction
Avoidance Blame
CYA
Time to do
„real work“
Value Delivery
2
3
1
1
Fear
Avoidance Blame
CYA
Time to do
„real work“
Value Delivery
2
Trust
Customer
Satisfaction
1
Fear
Avoidance Blame
CYA
Time to do
„real work“
Value Delivery
2
Trust
Customer
Satisfaction
1
Fear
Avoidance Blame
CYA
Time to do
„real work“
Value Delivery
2
Trust
Customer
Satisfaction
Detect and resolve:
Fear
Avoidance
Blame
CYA
1
Fear
Avoidance Blame
CYA
Time to do
„real work“
Value Delivery
2
Trust
Customer
Satisfaction
Detect and resolve:
Fear
Avoidance
Blame
CYA
And get:
Trust
Customer
Satisfaction

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Trust customersatisfaction