Tune-in
- 10. CUSTOMERS What do people do when they are free. Listen to music or watch videos. This is exactly what this app offers. Access to music with or without internet. Also people can watch videos of their favourite songs. Comment on them and even download them. No good songs come to mind when you are jogging in morning, just tune-in to radio and get refreshed. This app answers the customers need to enjoy their free time and get refreshed.
- 11. TARGET CUSTOMERS Targets are basically people who have love and passion for music .Young adults and college students would make up a large group. customers who like listening to music .upper class people who go to gym,jogging etc.People of modern urban lifestyle.
- 12. for people in urban areas. Mainly for India free to listen to songs.Small subscription needed for downloading songs. for all age groups and all genders.People of all occupation. customers who like listening to music .upper class people who go to gym,jogging etc.People of modern urban lifestyle
- 14. Our main competitor would be saavn as it would have most similarity with our offerings. Since we offer music videos we will be competing in a way with YouTube app also although the app is not so popular.
- 15. -> Unlimited music online. -> Need subscription to download the music. -> Radio and user defined playlists. -> provides music videos . -> record anything going on in the radio. -> free 100MB music download -> make public playlist
- 16. Value Proposition Customer Value: Personal , virtual, 24/7 customer service will give lot of information for the customer who are in search for new popular music. Collaborator Value : Successfully competing with other major players in the industry and a large, diverse user-base Company Value: Positive work environment, good pay, growth potential, opportunity to pursue interests
- 18. Our app will offer music,radio and music videos. app will be available for free download.Users can make their own playlist and make it public.Users can also buy subscription if they want to download the music.We give 1st 100mb free download.
- 19. TUNE-IN Logo
- 21. Play any song on demand Create your own playlists Browse through playlists of other people who have made them publicly available Browse through any genre of music and songs Watch music videos of your favourite song Download unlimited high quality songs Download unlimited videos Record any good music playing in the radio Make your favourite playlist public so that other people can like or comment on it.Let people know your taste No ads or interruptions Get over 1GB cloud storage FEATURES
- 22. PRICE J
- 23. IMPLEMENTATION
- 24. PROMOTION First make the app popular in my college and people I know.Promoting it among the international students coming in the college.Then promoting the app in my college cultural festival and road trips where college students from all around india come and participate.Since college students form one of the segments of app marketing.I can use social media make a facebook page and promote the app.Slowly if we get revenue from the ads on apps or purchases of the app We can use better promotional strategies.
- 25. SCHEDULE Prepare editorial calendar with date of release of news, announcements and promotional activities. App testing, Official Launch and press release in India. Promotion of the app on all social media networking sites, featuring of the app’s teaser on Youtube and creation of blog posts Getting featured on major app review sites, pushing notification updates through mails and messages and updating the features of App. Release of app throughout the world. Developing strategies to maintain customer retention and growth
- 29. By : Rachit Garg