TV in the New Media Era
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The document discusses the evolution of television in the context of new media, emphasizing the significant role of online and mobile platforms in changing viewer habits. It highlights various technological advancements, the rise of social media, and the impact on content consumption, including binge-watching and interactive viewing experiences. Furthermore, it notes how advertisers are adapting to these changes through product placements and social media analytics to better engage audiences.
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TV in the New Media Era
- 1. Television in the New Media Era Jaime R. Riccio Ph.D. Student S.I. Newhouse School of Public Communication Syracuse University @Slaymer
- 2. Status Quo Avg: ~20 hours per week 80% have cable 80% have internet access <5% “zero TV” homes >45% get TV online Sources: Pew & Nielsen
- 5. Agents of Change Online/Mobile Social Laptop Facebook Smartphone Twitter Tablet YouTube Wearable tech Vine Tumblr Instagram
- 7. Laptop IBM 5100, 1975 – first portable computer 1983 – first “laptop” (Gavilian SC) Advanced in the 1990s Upgrades Portability Immediacy Productivity
- 8. Smartphone Global market share: 22% 1 in 5 people Brands Nokia – 1996 BlackBerry – 1999 iPhone – 2007 Source: Business Insider
- 9. Tablet Global market share: 6% 1 in 17 people Faster adoption than smartphones! Brands Microsoft Tablet PC – 2000 iPad – 2010 Kindle Fire – 2011 Source: Business Insider
- 10. The Future: Wearable Smartwatches (Samsung Galaxy Gear) Google Glass Rapid adoption anticipated 64 mill. by 2017 TV on you?! Source: Mobithinking www.computerworld.com
- 11. Social
- 12. Facebook Founded 2004 by Mark Zuckerberg 1.1 billion user worldwide 1 in 13 people 86% of YA in US Desire for “connectivity”, “fun”, “escape” Pages Shows, networks, actors Source: EBizMBA
- 13. Twitter Created in 2006 by Jack Dorsey, Evan Williams, Biz Stone, Noah Glass 500 million users worldwide 27% of YA in US A primary use: News source Heralded birth of “social TV” Source: ComScore
- 14. Photo/Video Tumblr – 2007 (David Karp) Rich Kids of Instagram/Beverly Hills Instagram – 2010 (Kevin Systrom, Mike Krieger) BravoTV Vine – 2013 (Colin Kroll, Rus Yusupov, Dom Hoffman) #TWD Tosh.0
- 17. News
- 18. Citizen Journalism And now, the news, brought to you by – YOU! Jasmine Revolution & Arab Spring Aided by social media Most reports came from social media iReporting CNN Streaming audience & reporter tweets MSNBC
- 19. Instant Alerts News consumers moving online Twitter CNN Breaking News Virginia earthquake Apps Online stories & extras
- 20. Entertainment
- 21. Online Content Networks providing shows online CW Netflix, Hulu, etc. Netflix Original Programming Web series The Guild Dr. Horrible’s Sing-Along Blog Social Media series @SummerBreak Online events YouTube Music Awards
- 22. Mobile Viewing Personalized Online Netflix Hulu Amazon Prime Personalized Apps GetGlue Fan New phenomenon: “Binge viewing”
- 23. #SocialTV Instant audience feedback 95% of live TV convo is on Twitter Shows & ads now have hashtags Increases viewership Interactive relationship with audience Toonami.tumblr.com 77% use computer while watching TV Multi-screen viewing Story Sync (AMC) TV Shows made just for/from audience feedback Watch What Happens Live (Bravo) Talking Dead, Talking Bad (AMC)
- 24. Sports Cutting edge of social TV Tweeting “pushed” in NFL & NBA athletes Vine - #MondayNightFootball Airing games on cell phones NFL & Twitter deal to provide in-game highlights ESPN & NBA already do (replays)
- 25. Gaming AMC’s The Walking Dead Social game (Facebook) Interactive fan game “Dead Yourself” app Image from Mashable
- 26. Future of TV
- 27. Networks 2014: Half of all Americans watch TV online/mobile Competition Networks are moving online Cable ahead of broadcast Why? YouTube channels The CW Webisodes Teen Wolf's “Search for a Cure” (MTV)
- 28. Industry Viewers influencing stories From American Idol to “create-your-own-ending” Programming catered to viewers needs/wants TV 3.0? Instant feedback Ratings? Storylines? Girls Nielsen 2010: “Cross-Platform Homes” usage 2013: Tallying tweets 2014: Counting mobile viewers in ratings Networks need greater online presence What does it mean for advertisers?
- 29. Advertisers Product placement 30 Rock episode Sponsorship The Apprentice (“The Pepsi Challenged”) Branded entertainment Breyers “Smooth & Dreamy” BMW “The Hire” Social TV analytics How audiences react to stimuli Embedded ads Twitter Amplify
- 30. Community Digitization = Migration Hundreds of channels, both on & offline People brought together by TV “water cooler talk” are now online What is “Reality TV”? TV stars become internet stars Internet stars become TV stars Dylan O’Brien, Felicia Day Social Media Stars
- 31. How does this affect YOU?
- 32. Television in the New Media Era Jaime R. Riccio Ph.D. Student S.I. Newhouse School of Public Communication Syracuse University @Slaymer
Editor's Notes
- #19: Changed gatekeeping practices (another commtehory).