Startup
School
 Spring
2011

              Week
1
        Tetuan
Valley,
April
2011
Patrocinado por          Centros par/cipantes




Con la colaboración de
TVSS Spring 2011                 Demo Day


 April 7th                                     May 13th

                             w6 May       Pitch your startup
                        w5 May        Projections
                 w4 April        Funding & Managing

             w3 April        Evangelizing & Selling

     w2 April           Planning & Budgeting

w1 April      The Way of the Startup
19h00-20h00   Class topic

20h00-21h00   Demos teams 1-5

21h00-21h30   Guest speaker

21h30-22h30   Demos teams 5-10
Tvss s11 1
INTRODUCTION
“The hardest thing about getting started is getting started”.
                      Guy Kawasaki
ENTREPRENEUR
“My son is now an ‘entrepreneur’.That’s what you’re called when
                    you don’t have a job”
                         Ted Turner
START-UPS
“The difference between a vision and a hallucination is that
             other people can see the vision”.
                    Marc Andreessen
INNOVATION
“The key to success for everything in business, science and
        technology is never to follow the others”.
                     Masaru Ibuka
The ultimate A-Team
THINK
 BIG
Tvss s11 1
THE WORLD IS FLAT
“Nowadays, anyone who cannot speak English and is incapable
     of using the Internet is regarded as backward”.
                   Al-Waleed bin Talal
FAIL, Just Do It
“I didn't fail the test, I just found 100 ways to do it wrong”.
                    Benjamin Franklin
The Lean Startup
  Lean manufacturing - Toyota Way
  Lean startup = lean manuf. + customer dev.
  Revenues from day 1
  Customers and features unknown
  Low burn, not cheap
The Lean Startup
“Startups that succeed are those that manage
to iterate enough times before running out of
resources”
                                   - Eric Ries
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Canvas




 Do we have a problem worth solving?
         Customer Discovery
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
                                                                       MVP
Lean Startup Canvas




    Do people want my solution?
        Customer Validation
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Canvas




     How do I accelerate growth?
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Loop




  Build / Measure / Learn
Tvss s11 1

More Related Content

PDF
Lean Startup Express
PDF
Lean Startups - Red Cide
PDF
Lean Startup Machine Shanghai 2012 - Introduction to Lean Startup: Steve Guen...
PDF
Stimmt Customer Experience
PPTX
Day 1 template
PPTX
Sales Management - Capturing Voice of the Customer
PPTX
Multichannel Customer Journeys
PPTX
Nsf lecture 2 value prop
Lean Startup Express
Lean Startups - Red Cide
Lean Startup Machine Shanghai 2012 - Introduction to Lean Startup: Steve Guen...
Stimmt Customer Experience
Day 1 template
Sales Management - Capturing Voice of the Customer
Multichannel Customer Journeys
Nsf lecture 2 value prop

What's hot (18)

PPTX
Generate Leads From Inbound Marketing
PDF
Business Model Canvas, Hypothesis, Experiment, Results, Iterate
PPTX
Nsf lecture 3 customers
PPTX
Tooling Around a Journey Map: A Real-World Case Study on Northern Tool & Eq...
PPTX
IT Track Module 1
PPTX
Nvc lean startup
PDF
WIIFM Is NOT About You
PDF
Philips: Automatic Loyalty Measurement and Retention Marketing
PDF
On Customer Experience - Best Practices
PPTX
Day 1 presentations columbia apr 2012
PDF
Product Management For Version 1 Products: Creating Something from Nothing
PPT
PDF
Good to Great: Achieving Product Excellence in Web 2.0 by Dan Olsen
PDF
Acct Mgmt And Loyalty Management
PDF
Value Proposition - Entrepreneurship 101
PDF
Using customer segmentation and insights to create loyalty - Efma Conference ...
PDF
Self service design-principles
PDF
Zendesk Retail White Paper
Generate Leads From Inbound Marketing
Business Model Canvas, Hypothesis, Experiment, Results, Iterate
Nsf lecture 3 customers
Tooling Around a Journey Map: A Real-World Case Study on Northern Tool & Eq...
IT Track Module 1
Nvc lean startup
WIIFM Is NOT About You
Philips: Automatic Loyalty Measurement and Retention Marketing
On Customer Experience - Best Practices
Day 1 presentations columbia apr 2012
Product Management For Version 1 Products: Creating Something from Nothing
Good to Great: Achieving Product Excellence in Web 2.0 by Dan Olsen
Acct Mgmt And Loyalty Management
Value Proposition - Entrepreneurship 101
Using customer segmentation and insights to create loyalty - Efma Conference ...
Self service design-principles
Zendesk Retail White Paper
Ad

Viewers also liked (8)

PPTX
Wisp Assignment 2
PDF
Tvss s11 intro
PDF
Tvss f10 4
PDF
Tvss8 week 3 software in a startup
PDF
TvSS7 Kickoff
PPTX
Wisp Assignment 2
PDF
Battledeck6
KEY
Tvss s11 4
Wisp Assignment 2
Tvss s11 intro
Tvss f10 4
Tvss8 week 3 software in a startup
TvSS7 Kickoff
Wisp Assignment 2
Battledeck6
Tvss s11 4
Ad

Similar to Tvss s11 1 (20)

PDF
How to Identify a lean startup
PDF
How to Identify a Lean Startup
KEY
10 Steps to Product/Market Fit
KEY
10 steps to product market fit - Ash Maurya
KEY
Lean Startup Essentials - March 2012
PDF
Lean Startup Essentials - SeedHack Edition
KEY
Lean + UX + Agile: Putting It All Together
PDF
Vetting ideas
PDF
Market/Product Fit The Geek Way
PDF
Customer Experience Roadmap and Call Center Alignment
PDF
Bridging the Customer Experience Chasm
PDF
Notes Version The Paradigm From Sales To Profits Using Optimization Analytics
PDF
Notes Version: The Paradigm From Sales To Profits Using Optimization Analytics
PPTX
Together we can make the numbers work harder - Gary Bicker, Angela Greenwood,...
PDF
Lean Startup Essentials - Le Camping Edition
PDF
Marketing ROI Workshop
PDF
Retaining & nurturing customers (Igniter breakfast seminar, 2008)
PDF
G K Lim\'s "Selling Successfully to Corporate and Major Accounts," ...
PPT
Netz Capital Early stage venture capital fund
PDF
Running lean - YearOneLabs, Montreal
How to Identify a lean startup
How to Identify a Lean Startup
10 Steps to Product/Market Fit
10 steps to product market fit - Ash Maurya
Lean Startup Essentials - March 2012
Lean Startup Essentials - SeedHack Edition
Lean + UX + Agile: Putting It All Together
Vetting ideas
Market/Product Fit The Geek Way
Customer Experience Roadmap and Call Center Alignment
Bridging the Customer Experience Chasm
Notes Version The Paradigm From Sales To Profits Using Optimization Analytics
Notes Version: The Paradigm From Sales To Profits Using Optimization Analytics
Together we can make the numbers work harder - Gary Bicker, Angela Greenwood,...
Lean Startup Essentials - Le Camping Edition
Marketing ROI Workshop
Retaining & nurturing customers (Igniter breakfast seminar, 2008)
G K Lim\'s "Selling Successfully to Corporate and Major Accounts," ...
Netz Capital Early stage venture capital fund
Running lean - YearOneLabs, Montreal

More from TetuanValley (20)

PDF
Tetuan Valley Presentation
PDF
Effective Presentations
PPTX
Code quality
PDF
TVSS8 week 1 - 4. business model canvas
PDF
TVSS8 week 1 - 2. the way of the startup
PDF
TVSS8 week 1 - 3. effective presentations
PDF
TVSS8 week 1 - 1. introduction
PDF
Fall 2012 week 3 Fin 101
PPT
Tvss s12 w2
PDF
Fall 2012 week 2 Biz Models and Metrics
PDF
Week 2 Biz Models and Metrics
PDF
TvSS7 Week 1 The way of the Startup
PDF
Tetuan Valley Startup School VI (Session 6)
PDF
Tetuan Valley Startup School VI (Session 4)
PDF
Tetuan Valley Startup School VI (Session 3)
PDF
Tetuan Valley Startup School VI (Session 1 - The Way of the Startup)
PDF
Tetuan Valley Startup School VI (Session 1 - Intro)
PDF
Tetuan Valley Startup School V (Session 6)
PDF
Tetuan Valley Startup School V (Session 4)
PDF
Tetuan Valley Startup School V (Session 3)
Tetuan Valley Presentation
Effective Presentations
Code quality
TVSS8 week 1 - 4. business model canvas
TVSS8 week 1 - 2. the way of the startup
TVSS8 week 1 - 3. effective presentations
TVSS8 week 1 - 1. introduction
Fall 2012 week 3 Fin 101
Tvss s12 w2
Fall 2012 week 2 Biz Models and Metrics
Week 2 Biz Models and Metrics
TvSS7 Week 1 The way of the Startup
Tetuan Valley Startup School VI (Session 6)
Tetuan Valley Startup School VI (Session 4)
Tetuan Valley Startup School VI (Session 3)
Tetuan Valley Startup School VI (Session 1 - The Way of the Startup)
Tetuan Valley Startup School VI (Session 1 - Intro)
Tetuan Valley Startup School V (Session 6)
Tetuan Valley Startup School V (Session 4)
Tetuan Valley Startup School V (Session 3)

Recently uploaded (20)

PDF
BeMetals_Presentation_September_2025.pdf
PPTX
Hospitality & tourism management.pptxHospitality & tourism management.pptx
PDF
El futuro empresarial 2024 una vista gen
PDF
The Impact of Immigration on National Identity (www.kiu.ac.ug)
PDF
Не GPT єдиним: можливості AI в бізнес-аналізі | Вебінар з Тетяною Перловською
 
PDF
The Future of Marketing: AI, Funnels & MBA Careers | My Annual IIM Lucknow Talk
PDF
The Dynamic CLOs Shaping the Future of the Legal Industry in 2025.pdf
PDF
How to run a consulting project from scratch
PDF
IFRS Green Book_Part B for professional pdf
PDF
From Legacy to Velocity: how we rebuilt everything in 8 months.
PPTX
Biomass_Energy_PPT_FIN AL________________.pptx
PPTX
Side hustles: 14 powerful tips to embrace the future of work
DOCX
ola and uber project work (Recovered).docx
PDF
audit case scenario .pdf by icai ca inter
PPTX
Oracle Cloud Infrastructure Overview July 2020 v2_EN20200717.pptx
PPTX
PPT Hafizullah Oria- Final Thesis Exam.pptx
PPTX
Business Research Methods- Secondary Data
PDF
The Impact of Policy Changes on Legal Communication Strategies (www.kiu.ac.ug)
PDF
The Evolution of Legal Communication through History (www.kiu.ac.ug)
PPTX
Warehouse. B pptx
BeMetals_Presentation_September_2025.pdf
Hospitality & tourism management.pptxHospitality & tourism management.pptx
El futuro empresarial 2024 una vista gen
The Impact of Immigration on National Identity (www.kiu.ac.ug)
Не GPT єдиним: можливості AI в бізнес-аналізі | Вебінар з Тетяною Перловською
 
The Future of Marketing: AI, Funnels & MBA Careers | My Annual IIM Lucknow Talk
The Dynamic CLOs Shaping the Future of the Legal Industry in 2025.pdf
How to run a consulting project from scratch
IFRS Green Book_Part B for professional pdf
From Legacy to Velocity: how we rebuilt everything in 8 months.
Biomass_Energy_PPT_FIN AL________________.pptx
Side hustles: 14 powerful tips to embrace the future of work
ola and uber project work (Recovered).docx
audit case scenario .pdf by icai ca inter
Oracle Cloud Infrastructure Overview July 2020 v2_EN20200717.pptx
PPT Hafizullah Oria- Final Thesis Exam.pptx
Business Research Methods- Secondary Data
The Impact of Policy Changes on Legal Communication Strategies (www.kiu.ac.ug)
The Evolution of Legal Communication through History (www.kiu.ac.ug)
Warehouse. B pptx

Tvss s11 1

  • 1. Startup
School Spring
2011 Week
1 Tetuan
Valley,
April
2011
  • 2. Patrocinado por Centros par/cipantes Con la colaboración de
  • 3. TVSS Spring 2011 Demo Day April 7th May 13th w6 May Pitch your startup w5 May Projections w4 April Funding & Managing w3 April Evangelizing & Selling w2 April Planning & Budgeting w1 April The Way of the Startup
  • 4. 19h00-20h00 Class topic 20h00-21h00 Demos teams 1-5 21h00-21h30 Guest speaker 21h30-22h30 Demos teams 5-10
  • 6. INTRODUCTION “The hardest thing about getting started is getting started”. Guy Kawasaki
  • 7. ENTREPRENEUR “My son is now an ‘entrepreneur’.That’s what you’re called when you don’t have a job” Ted Turner
  • 8. START-UPS “The difference between a vision and a hallucination is that other people can see the vision”. Marc Andreessen
  • 9. INNOVATION “The key to success for everything in business, science and technology is never to follow the others”. Masaru Ibuka
  • 13. THE WORLD IS FLAT “Nowadays, anyone who cannot speak English and is incapable of using the Internet is regarded as backward”. Al-Waleed bin Talal
  • 14. FAIL, Just Do It “I didn't fail the test, I just found 100 ways to do it wrong”. Benjamin Franklin
  • 15. The Lean Startup Lean manufacturing - Toyota Way Lean startup = lean manuf. + customer dev. Revenues from day 1 Customers and features unknown Low burn, not cheap
  • 16. The Lean Startup “Startups that succeed are those that manage to iterate enough times before running out of resources” - Eric Ries
  • 17. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 18. Lean Startup Canvas Do we have a problem worth solving? Customer Discovery
  • 19. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 20. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin MVP
  • 21. Lean Startup Canvas Do people want my solution? Customer Validation
  • 22. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 23. Lean Startup Canvas How do I accelerate growth?
  • 24. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 25. Lean Startup Loop Build / Measure / Learn