TWEETING FROM EVENTS
Frithjof Petscheleit
August 29, 2013
KCR Okanagan Volunteer
Opportunities Fair
• Information for visitors
• Motivation to come out
• Promotion for the event
• Involvement of Sponsors
• Feature Participants
Set up your
Twitter account
What’s the
#hashtag?
Where can
people see
your tweet?
Let’s go
What Twitter account to use?
Event / Organization
• Unified voice
• Only need to follow
account
• Building a following
• How large is the
network?
• Will you maintain it
between events?
Your own account
• Using existing network
• If you talk about the
topic more often you
will have your interest
group following
already
• Crucial to use the
#hashtag
• Make sure you have a
clear custom image1
• Make sure you have a bio2
• Turn off sharing to other
networks!3
Set up your own Twitter account
Set up your Twitter Profile
@yourname
– Short
– Unique
– Try to stay away from Numbers and _
– Branding
– Easy to type
– Easy to remember
Set up your Twitter Profile
• Avatar
– Image size 81 x 81 pixel
– Clear head shot
– Square Logo
– Branding
– No .gif wiggly pictures
– No dogs, kids, trees……
Many people remember you by your Avatar rather than your
name!
Don’t change too often!
Tweeting from events
What to Say?
• Focus on conversations
• @mentions are like
email addresses
• Listen and learn
• Share (RT)
• Build relationships
What to tweet?
• Pictures
• Results
• Stories
• Impressions
• Spectators
• Weather…..
Include!
• Include @mentions if you can
– (google: name, last name twitter)
• @mention Sponsors especially if you see
their logo
• @mention spectators that are tweeting to
encourage them to use the #hashtag
What is a #hashtag?
• Hashtags create links to
pull a topic together
• Users can save and
follow a #hashtag
stream
• Only messages with the
correct #hashtag
appear in the stream
• Analytics available
Don’t
• Link Facebook and
Twitter
• Auto – DM!
• Only tweet once
• Tweet only a link
• Send out the same
message and link to
many
Helpful Tools
• Tweetchat
Where can people see the stream?
Summary
• Use #hashtag
• @mention
• Pictures are great!
• Don’t forget sponsors and spectators
• Have FUN!
QUESTIONS?
Tweeting from events

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Tweeting from events

  • 1. TWEETING FROM EVENTS Frithjof Petscheleit August 29, 2013
  • 2. KCR Okanagan Volunteer Opportunities Fair • Information for visitors • Motivation to come out • Promotion for the event • Involvement of Sponsors • Feature Participants
  • 7. What Twitter account to use? Event / Organization • Unified voice • Only need to follow account • Building a following • How large is the network? • Will you maintain it between events? Your own account • Using existing network • If you talk about the topic more often you will have your interest group following already • Crucial to use the #hashtag
  • 8. • Make sure you have a clear custom image1 • Make sure you have a bio2 • Turn off sharing to other networks!3 Set up your own Twitter account
  • 9. Set up your Twitter Profile @yourname – Short – Unique – Try to stay away from Numbers and _ – Branding – Easy to type – Easy to remember
  • 10. Set up your Twitter Profile • Avatar – Image size 81 x 81 pixel – Clear head shot – Square Logo – Branding – No .gif wiggly pictures – No dogs, kids, trees…… Many people remember you by your Avatar rather than your name! Don’t change too often!
  • 12. What to Say? • Focus on conversations • @mentions are like email addresses • Listen and learn • Share (RT) • Build relationships
  • 13. What to tweet? • Pictures • Results • Stories • Impressions • Spectators • Weather…..
  • 14. Include! • Include @mentions if you can – (google: name, last name twitter) • @mention Sponsors especially if you see their logo • @mention spectators that are tweeting to encourage them to use the #hashtag
  • 15. What is a #hashtag? • Hashtags create links to pull a topic together • Users can save and follow a #hashtag stream • Only messages with the correct #hashtag appear in the stream • Analytics available
  • 16. Don’t • Link Facebook and Twitter • Auto – DM! • Only tweet once • Tweet only a link • Send out the same message and link to many
  • 18. Where can people see the stream?
  • 19. Summary • Use #hashtag • @mention • Pictures are great! • Don’t forget sponsors and spectators • Have FUN!

Editor's Notes

  • #2: This template can be used as a starter file for presenting training materials in a group setting.SectionsRight-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors.NotesUse the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production)Coordinated colors Pay particular attention to the graphs, charts, and text boxes.Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale.Graphics, tables, and graphsKeep it simple: If possible, use consistent, non-distracting styles and colors.Label all graphs and tables.
  • #3: Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • #4: This is another option for an Overview slides using transitions.
  • #8: What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.
  • #9: This is another option for an Overview slide.
  • #21: Summarize presentation content by restating the important points from the lessons.What do you want the audience to remember when they leave your presentation?Save your presentation to a video for easy distribution (To create a video, click the File tab, and then click Share.  Under File Types, click Create a Video.)