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Twitter Advertising
Overdrive Interactive offers advertising opportunities for businesses through various online channels, particularly focusing on Twitter's marketing potential. Key demographic insights reveal that active Twitter users are more educated, wealthier, and influential in their purchasing habits. The document outlines advertising options including promoted tweets, accounts, and trends, along with associated costs and contact information for campaign assistance.
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Introduction to advertising services offered by Overdrive Interactive based in Massachusetts.
Overview of Overdrive Interactive's services, focusing on online competition and marketing solutions.
Key statistics about Twitter, including user growth and activity, showing its explosive growth in 2010.
Visual demographic data on Twitter users, potentially indicating target audiences for marketing.
The motivations why users follow brands on Twitter, highlighting engagement opportunities for marketers.
Insight into the characteristics of Twitter users, emphasizing their potential as engaged consumers.
Description of Twitter’s three advertising options: Promoted Tweets, Accounts, and Trends with key metrics.
Real-time insights and analytics for tracking Promoted Tweets and Accounts performance.
Summary of advertising costs on Twitter, including pricing models for various promoted products.
Thank you slide providing contact details for further inquiries regarding advertising services.
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Twitter Advertising
- 1. Advertising Opportunities forBusinessespresented by:38 Everett Street | Allston, Massachusetts 02134 | 617-254-5000 | www.OverdriveInteractive.com
- 2. About Overdrive InteractiveOverdrivehelps companies compete and win in the online spaceIntegrate:Social media marketingSearch marketingOnline mediaContent and creativeWebsite and application development2010 MITX Interactive Agency of the Year
- 3. 195 million registeredusers2.5 million new user signups a week30 million active monthly US users now, 100 Million by end 2011 activity is exploding100 million tweets/day (+ 65% in 3 months) 30% created from mobile14 million new followings/dayHigh Level Stats
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- 5. Why Twitter UsersFollow BrandsTo get updates on future products To stay informed about the activities of a company To receive discounts and promotions To get updates on upcoming sales To get a "freebie" (e.g., free samples, coupon) For fun or entertainment To get access to exclusive content To learn more about the company To show my support for the company to others To interact (e.g., share ideas, provide feedback) For education about company topics Someone recommended it to me So the company could send me a direct message38%32%31%30%28%26%25%25%23%20%14%14%10%Source: Exact Target / Cotweet, June 2010
- 6. Who Uses Twitter?Fromthe Forrester Blog: Posted by ReinekeReitsma on December 31, 2010Forrester's Technographics® data shows that only 11% of US online consumers Tweet monthly, while more than 84% say that they never Tweet.Who are these “Tweeps,” and why are they so attractive to Marketers? People who Tweet monthly or more display many characteristics of early adopters: They are more educated, more likely to own a Smart Phone, more likely to be Male, and more likely to have a higher income.What makes them unique, and at the same time very interesting for marketers, are their attitudes: They are heavily influenced by brands. More than 40% of those who use Twitter monthly or more frequently agree with that owning the best brand is important to them — twice the number of total US online consumers! They spend more money. People who tweet monthly or more report that they spent almost $870 online in the past three months — almost $300 more than the average US online consumer. They post their opinion - everywhere. Not only are people who tweet monthly or more tweeting about products and services; they are also sharing their opinions much more frequently than the average US consumer, and through a variety of channels.
- 7. Advertising: ThreePromoted ProductsTweets – Keyword targeted Cost-Per-Click ads in twitter search results. Accounts – Keyword targeted Cost-Per-Follower ads on user interfaceTrends– Flat rate sponsorship, drives 60 million impressions per day.
- 8. Promoted Tweets –Cost Per ClickYour Cost-Per-Click Ad
- 9. Promoted Accounts –Cost Per FollowerYour Cost-Per-Follower Ad
- 10. Promoted Trends –CPM, 60 Million ImpressionsYour ad, promoted on Trending Topic conversation stream with video, images or banner.Link promoted on users login screens under Trending Topics
- 11. Promoted Tweets DashboardYourPromoted Tweets campaigns, in real time
- 12. Promoted Accounts DashboardImpressions,clicks and follows, as they happen
- 13. Promoted Trends DashboardThedetailed before, during and after of your Promoted Trends
- 14. Timeline ActivityYour performanceon Twitter, Tweet by Tweet
- 15. Summary Cost-Per-ClickCurrent pricevaries depending on category$.50 minimum bid*Target by keywordCost-Per-FollowerCurrent price base don bids is $1 to $2 per follower$25,000 minimum spend*Target by keywordFlat rate sponsorshipCurrent price is $80,000+ per day*Moves the needle driving 65,000,000 impressions per dayContact Harry J. Gold at 617-254-5000 x 1100 for help launching your Twitter campaign.* Pricing represents Twitter’s net media costs – Overdrive Interactive creative, media buying and campaign management fees can be quoted upon request.
- 16. Thank YouFor helpwith the services described in this deck please contact:Harry J. GoldCEO/Managing PartnerDirect 617-254-5000 x [email protected]