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![Have a ‘Brand’ account so people can find you easily. [next webinar we’ll discuss how to manage multiple accounts] We also have personal accounts. People want to see the faces behind the company and are more likely to do business with people they know, trust and like.](https://image.slidesharecdn.com/twitterbasicswebinar-124607747316-phpapp01/75/Twitter-Basics-Webinar-18-2048.jpg)
Twitter Basics Webinar
- 1. The Travelers Guide to Twitterverse
- 2. Opening an Account How to use Twitter Tweeting, ReTweeting, DMing Best Practices Search and follow conversations Easy analytics tools to start with Twitter as Marketing tool Leave time for questions
- 3. The answer is:Absolutely! (and there are helpful guidelines for you and your firm/organization to do so comfortably)
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- 5. Expand your networkBuild your Reputation/Brand Comment on legal issues and trends Listen (to the customer, to competitors) Learn (from industry leaders, your customers, competitors) Channel (opinions, image, perceptions) Promote, Communicate (to your audience)
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- 7. Who’s behind the Account? All My Tweets Your Name ‘ SEO’ control And General Info
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- 9. @BillGates – tweetdirected at Bill Gates RT – ReTweet. Quote someone and promote their message with your followers DM – send a Direct Message, visible only by the one person you sent it to
- 10. #usaircrash – Twitterwas first to report and broadcast from scene #gaza – Israel Gov held Twitter press conference on Twitter during Gaza War #legaltech, #LMA – coverage of the events live on Twitter
- 11. Now it’s timefor the really interesting stuff – see how it is all working together
- 12. More can befound on: http://twitter.com/downloads
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- 14. Tweet: Link tointeresting news/articles Contribute Value to the Community ReTweet: recognize other’s Tweets From Chris Brogan’s 50 ideas of using Twitter for Business: When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link. Ask questions. Twitter is GREAT for getting opinions. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
- 15. Confidentiality and Ethicsrules apply Be honest Don’t tweet anything that could make you feel awkward later on Don’t spam
- 16. You don’t have to follow EVERY TWEET Dip in and out of conversations Tweet when you read something you want to share ReTweet others Filter Tweets around a term/keyword
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- 18. Have a ‘Brand’account so people can find you easily. [next webinar we’ll discuss how to manage multiple accounts] We also have personal accounts. People want to see the faces behind the company and are more likely to do business with people they know, trust and like.
- 19. Twellow.com – TwitterYellow Pages Wefollow.com – ‘Tags-based’ Directory Seach key words in people’s bios http:// www.tweepsearch.com Follow one or two people that interest you and follow those they follow
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- 21. Each has around500 followers Plus my followers Webinar info was sent to….. 6000 people in 10 seconds with zero cost Credit to Doug Jasinski for this helpful use case structure!
- 22. Graph to showyour growth and predict growth for following weeks: http:// twittercounter.com / and http://xefer.com/twitter/ Check your activity http:// tweetstats.com / Ranking – http://twitter.grader.com/ Keywords - http:// www.tweetvolume.com / , http://www.tweetscan.com/ , http:// cloud.li /
- 23. No one isyour friend from Day 1 – you need time to build trust into online relationship (just like ‘offline’ relationship) It’s not about you – it’s about the other and the community. The more you give – the more you get
- 24. Other Useful Guidelinesand Tips ‘ Tags’ and ‘keywords’ analysis guide http://www.briansolis.com/2008/03/discovering-and-listening-to.html Chris Brogan: How to Do Business on Twitter: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ How do other brands do Twitter: http://mashable.com/2009/01/21/best-twitter-brands/ “ Twitter Tips in 140 characters and more” http://www.twitip.com/ @ atsakala offer a great Social Media Guidelines document – tweet him to ask for a copy Read Blogs of Lawyers on Twitter – all have posts with great advice on Twitter for Lawyers
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