Twitter for #Eventprofs

Twitter for #Eventprofs

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  twitter for #eventprofs Purpose of the platform The most natural social network for events, given its real time nature. Communicate with attendees and keep up to date with sector trends, target interests and influencers. Your event is your hashtag. Anatomy of the perfect Update/post 90 to 100 characters to allow manual Retweets and Quotes with comments. Links should be moved more towards the middle of the update, but only if it makes sense. Tweets with images get 18% more clicks, 89% more Favorites and 150% more Retweets.7 Post at different timezones but do not overpost or overretweet. Always use only your hashtag. Use up to one more to avoid noise. Don’t start the update with @username unless you want only people following 69.19% both of you to see it. stats of Event Planners use Twitter for their events. 24.27% would like to know more about this channel etiquette Do not send Auto Direct Messages. Add a brief description (including hashtags if relevant) to your profile and a good resolution picture. Don’t ask/beg for follow or retweets unless for crisis situations. Use hashtags carefully, don’t spam popular hashtags with your message. Don’t hijack others tweets to promote your event. Use Twitter Cards and Ads to promote. Types of Event It Is Good For Award Cerimonies Conventions Sport Events Seminars Product Launches Conferences Trade Shows Festivals Exhibitions Uses of the Social Network Customer Service Provide updates on what is going on at the event and relevant news pre and post event. High frequency of tweets and comments, have someone dedicated to manage those on the day of the event. Manage your hashtag, look for complaints, compliments, questions, comments. Reply quickly, brings conversations offline or via email and avoid fights. Marketing Use your hashtag in all updates. Involve your performers to support the event. Announce new performers and discuss the schedule. Promote all aspects of your event with an emphasis on content. Use Ads to directly promote sign up and registration. Retweets attendees who signed up and share they are attending. Flash sales and giveaways are ok if not too aggressive. Attend Twitter chats (marked by #eventprofs #assnchat) to raise the profile of your account and event. PR/Online Reputation Management Manage all the news of your event. Announce PR worthy moments of your event. Engage with influencers at your event and manage VIPs. Research Get valuable insights into what potential attendees are interested about. Search for speakers or performers in general and how they engage with their audience. Sales Use Twitter Ads to funnel all direct sales activities. Lead generation, giveaways, discounts, early birds. Run contests to encourage sharing and spreading the word and reward those who participate. Event Engagement The perfect environment to stimulate discussion, share content, ask questions, interact with sessions, vote in live polls. Give recognition to the community, host a Tweetup or help promote spontaneous ones. Stimulate user generated content by communicating your hashtag clearly and inviting to tweet. Retweet others’ highlights from the sessions and include remote audiences to participate. Possibility that your event will start ‘trending’ if there is a high volume of tweets Event Feedback Collect all your hashtag conversation and analyse the overall and specific sentiment of updates. Search for pain points of the event by qualitatively looking at the most .recurring issues. 1. 2. 3. 4. 5. 6. 7 http://www.mediabistro.com/alltwitter/twitter-images-study_b51722 Click here and Get the FREE Ebook socialmediaforeventsebook.com