Downloaded 25 times
Uploaded byEcordia
Twitter For Restaurants
The presentation by Sean Jackson discusses the significance of Twitter for customer engagement, outlining five key rules for successful growth, including building a solid foundation, actively monitoring, creating connections, following up, and building a follower base. Jackson emphasizes the importance of community interaction and the need to provide value beyond promotional content. He also suggests monetization strategies through ads and partnerships during Twitter events.
More Related Content
Similar to Twitter For Restaurants
Twitter For Restaurants
- 1. Twitter For CustomerEngagement – Dallas January 2010EAT WHAT YOU TwEETPresented by Sean Jackson, CEO of Ecordia
- 2. Sean A Jackson@seanthinksCEOof Ecordia17+ Years in Interactive Technology Development50+ Web Application BuiltPresident DFW SEMPast President Dallas Ad League (AAF-Dallas)Member of DallasRoundTableSpeaker & Lecturer
- 3. Growing your businesswith TwitterWhat is Twitter?Does Twitter matter to your business?The 5 Rules for successful growth.
- 4.
- 6.
- 9. Twitter is NOTabout shouting……it is about “connecting”.Do you have something of interest for the community?
- 10. What is yourvalue in the community?
- 11. Can you betrusted?
- 12.
- 13. Is Twitter partof your DNA?eNewslettersUpdated websiteActive blog site
- 14. Twitter rules forgrowing your business…MonitorEngageClarify
- 15.
- 17. Limitations of Twitter…10% represent 90% of all tweets (SM avg 10%/30%)78.1%is babble or conversations1%of addicts = 35% of visits72% passers-by27%are regular users60%abandon Twitter after first month.001% quantifiable ROI*
- 18. Why You ShouldUse Twitter…Is my audience there?Is it important to my efforts?Can I/we engage?Can I/we sustain?
- 19. RULE #1 -Build a FoundationCreate the “right” teamMarketing person? (maybe)Diversify responsibilityConsider creating a TweetTeam within the organizationEmployeesCustomer fans (tradeout for gifts)Provide “rules” & responsibilities (most important)User accounts are importantBy location or by brand or by personality or ALLBuild the right listsPeople who work for us (employees, vendors)People we know and who know usPeople we don’t know who know usPeople we would like to know but don’t know us
- 20.
- 21. Research what isgoing on…Restaurant near:Dallas within:50miProper Names + Intent“need”
- 22.
- 23.
- 24.
- 25.
- 26.
- 27. “bad” & othernegative sentimentsProper Names#HashTags
- 28.
- 29.
- 30.
- 31.
- 32.
- 33. Misspellings of allThetwo MOST important are…Hashtags# used in a tweet (ex. #ypoevent)UserAccounts@ used for a name (ex. @studiomoviegril)
- 34. RULE #2 -Actively MonitorUse TweetDeck for monitoring & sendingHashtags, user accounts, proper names, etc.Direct messages, repliesUse bit.ly for URL truncatingAlign rules & responsibilities to Tweet actionsConsider scheduling tweets using twaitter.com
- 35.
- 36. RULE #3 -Creating connectionsThe MOST powerful community is YOUR venue!Add A/V components that promote your # or @ from TwitterDisplay for everyone to seeProvide mobile instructions on how to contributeBecome a TweetUp destinationCreate Tweet events (awesome WiFi needed)Piggy-back on other eventsPost online, via email, website Make Twitter part of yourreal-time “experience”
- 37. RULE #3 -Creating connections (cont.)Consider a “personality” guest at the eventsTools that you can use for events:TweetDeckVisibletweets.comTwitterfountain.comBe very careful!Real-timeLimited filtering capabilitiesNot enterprise applications
- 38. RULE #4 -Follow Up MattersIf they Tweet about you (# or @) then they should be following you.Use @ to respond to people and ask them to follow you.Given them a reason (value) to engage with you.Organize into your lists
- 39. RULE #5 -Building FollowersTweet often, tweet early90% of tweets are non-promotionalSomething of value to the community BEYOND your service or offerings.10% should be something uniqueOnly for twitter followersLimited availabilityEncourages re-tweetingBecome the authority that people can rely on every day of the week
- 40. How to Payfor It!Consider selling ads during your twitter events and meetups.Make your vendors pay for it.Bundle it with your “event package”.Make your “fans” do the work in return for VIP access.Run BOGO promotions.
- 41. Is Twitter RightFor You?Monitor intelligently before your engageEngage with your venueCreate the Twitter experience in your venueFollow up onlineTweet often and earlyMake someone else pay for it.
- 42. Need help?Sean AJacksonCEO of Ecordia@[email protected](972) 704-2144 ext 101