Tyler the Creator has a strong fashion sense that his record label incorporated into his star image to help fans relate to him. They optimized this by basing his style on popular teen clothing brands and having him release his own clothing line imitating styles of brands like Supreme and CDG. For a photoshoot, the document's author decided to base their star image on Tyler's to attract both male and female alternative rap fans by replicating Tyler's representation and characteristics, including creating their own clothing brand for their star image.