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Types of advertisement
The document outlines various types of advertising, including print, outdoor, broadcast, covert, surrogate, and public service advertising. It explains specific advertising strategies like celebrity advertising, brand advertising, reminder advertising, defensive advertising, and persuasive advertising. Additionally, it highlights the importance of creating impactful messages to effectively engage the target audience.
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Types of advertisement
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- 2. Types of Advertising 2 1.Print Advertising 2. Outdoor Advertising 3. Broadcast advertising 4. Covert Advertising 5. Surrogate Advertising 6. Public Service Advertising 7. Celebrity Advertising
- 3. Print Advertising 3 If anadvertisement is printed on paper, be it newspapers, magazines, brochures, fliers that would be considered a portable printed medium, then it comes under the banner of print advertising.
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- 5. Outdoor Advertising 5 • Advertisingon bill boards or signboards, outside of a building and often by the roadside. • The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passers by.
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- 7. Broadcast Advertising 7 • Broadcastadvertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet • The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted.
- 8. Covert Advertising 8 • Covertadvertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.
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- 10. Surrogate Advertising 10 • Surrogateadvertising is prominently seen in cases where advertising a particular product is banned by law. • Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand
- 11. Surrogate Advertising 11 • Kingfisherbeer brands, which are often seen to promote their brand with the help of surrogate advertising. • The Health Minister had challenged the name of the Bangalore Indian Premier League (IPL) cricket team, “Royal Challengers”, which was such an obvious and blatant form of surrogate advertising for liquor brand “Royal Challenge”.
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- 13. Public Service Advertising 13 •Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messaged about important matters. • Examples : AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on.
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- 15. Celebrity Advertising 15 • Althoughthe audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.
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- 17. 17 More On Typesof Advertising
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- 20. Retail Advertisement 20 • Emphasizesthe specific retail outlet as the place to buy a specific range of brand. • It can be local store advertising in local newspaper.
- 21. Brand Advertising 21 • Itis advertising with a strong emphasis on the company brand (logo and/or company name) also known as integrated marketing communications (IMC).
- 22. Non-Product Advertisement 22 • Thiskind of advertisement is advertised from political parties trade fraternal and social group for the purposes of safeguard ideologies, social betterment and institution.
- 23. Reminder advertisement 23 • Amarketing strategy typically consisting of brief messages sent with the objective of reminding a target consumer group about a product or service or of introducing a new theme into an existing marketing program. • Reminder advertising might be used by a business that has already invested considerable resources in initially promoting their product or service and still wishes to maintain its competitiveness.
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- 25. Defensive advertisement 25 • Atype of advertising that is initiated for the purpose of combating a potentially damaging or negative effect of a competitors ads. • For example, political campaigns often involve negative advertisements regarding a candidate, paid for by the opposing candidate's political party.
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- 27. Persuasive advertisement 27 • Atype of product promotion that attempts to influence a consumer in favour of a purchasing particular good or service by appealing to their emotions and general sensibilities. • A business might engage in informative or persuasive advertising to encourage first time customers to try its product, in addition to reminding customers to purchase a product they have previously bought.