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typesofadvertisement
- 1. retail Advertising BY: SKTAIRUDDIN
- 2. Advertising Advertising is apromotional activity which aims to sell a product or service to a target audience. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific. Since the internet has become the norm, advertising has been divided into two fields: • Traditional advertising • Digital advertising
- 3. Types of Advertising 1.Print Advertising 2. Outdoor Advertising 3. Broadcast advertising 4. Covert Advertising 5. Surrogate Advertising 6. Public Service Advertising 7. Celebrity Advertising 3
- 4. Print Advertising If anadvertisement is printed on paper, be it newspapers, magazines, brochures, that would be considered portable printed medium, Then it comes under the banner of print advertising. 4
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- 6. Outdoor Advertising • Advertisingon bill boards or signboards, outside of a building and often by the roadside. • The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passers by. 6
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- 8. Broadcast Advertising 8 • Broadcastadvertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet • The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted.
- 9. Covert Advertising 9 • Covertadvertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.
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- 11. 11 Surrogate Advertising • Surrogateadvertising is prominently seen in cases where advertising a particular product is banned by law. • Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand
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- 13. 13 Public Service Advertising •Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messaged about important matters. • Examples : AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on.
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- 15. Celebrity Advertising 15 the audienceis getting smarter and and the modern day consumer getting • Although smarter immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.
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