Download as PDF, PPTX
Uploaded bySusannah Greenberg
Connecting to Readers with Social Media: upublishU at Book Expo America 2015 presentation
The document outlines strategies for authors to connect with readers through social media, highlighting challenges such as oversaturation of books and limited reviews. Key recommendations include actively engaging on multiple platforms, sharing relevant content, and utilizing tools like Hootsuite for managing posts and analytics. It emphasizes the importance of building relationships with readers and the media, and adapting communication based on the social media platform used.
More Related Content
Similar to Connecting to Readers with Social Media: upublishU at Book Expo America 2015 presentation
Connecting to Readers with Social Media: upublishU at Book Expo America 2015 presentation
- 1. Connecting to Readers WithSocial Media #BEA15 #uPublishU
- 2. Speakers: Moderator and Speaker: SusannahGreenberg, President, Susannah Greenberg Public Relations @suegreenbergpr Speakers: ● Denise Alicea, Book Blogger and Professional Freelancer @denisealicea ● Daniel Langston, Co-founder and the Chief Sales Officer for BookGrabbr @BookGrabbr ● Dorri Olds, Award-winning Writer and Webmaster @dorriolds
- 3. Susannah Greenberg I amthe moderator and a speaker, an independent book publicist, President of Susannah Greenberg Public Relations. My clients are authors, publishers and book industry organizations. I have represented best selling books including ‘Who Moved My Cheese?’ and was launch publicist for National Poetry Month. http://bookbuzz.com @suegreenbergpr
- 4. Challenges for Authors ●Too many books being published ● Too few book reviews ● Getting past the gatekeepers ● Reaching the readers ● Maximizing the impact of your efforts ● Time management
- 5. Opportunities for Authors SOCIALMEDIA ● Via social media, Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, SlideShare and more you can ● Reach readers ● Get media attention ● Drive sales ● By building your platforms and a following, enhance and demonstrate your marketability to agents, publishers and others
- 6. What do yousay, dear? ● Share your expertise and news about your topic ● Share your publishing news about your book ● Share personal interests to help connect ● Visuals - Share photos, YouTube, Instagram, Pinterest ● Share about books,authors, reading, writing
- 7. The Media andYou on Social Media ● Journalists, producers, reporters, bloggers, columnists are out there. ● Tailor your remarks accordingly. ● Court the reader and the media at the same time!
- 8. How Often andWhen to Post Opinions vary but 4-6 posts per day is reasonable. Schedule posts to appear throughout the day and not all at once. Always post if you have news to share! Post when your audience is online. For leisure reading, after office hours, weekends. For business books, during the work day.
- 9. Connect, Connect, Connect Friend,Like, Follow, Comment, Interact, Read. Be on many social media platforms. Social Media is not a one way street. Be social. Pay attention to others. Build your following that way and learn.
- 10. Use Social Mediaas Research Tool ● Discover media covering your topics and pitch your book to them. ● Learn about trends and news relating to your topic and leverage for your public relations efforts. ● Monitor analytics. ● See how similar authors utilize social media.
- 11. More tips onsocial media ● Be brief, funny, entertaining, informative. personal and professional. Mix it up but always maintain a certain percentage of focus on your topic and your book. ● Develop themes and topics which you become known for, a.k.a. “branding” or an identity ● Maintain your presence, daily if possible. ● Use hashtags on Facebook as well as Twitter such as #books #authors ● Share other people’s posts. Retweet. Reblog. ● Save time by cross-posting
- 12. Manage Your SocialMedia With #HOOTUPUBLISH15
- 13. Who am I? Workingin Social Media, IT, and tech giant, Apple as a certified trainer for several years, Denise has always loved working with people. Using WordPress and degrees in Marketing, Public Relations, and Creative writing has opened a variety of doors. Denise is now taking those skills and offering it to those who need them. An award winning author and a book blogger , Denise has had the pleasure of speaking at Book Expo America and several chapters of Romance Writers of America. @denisealicea @thepenmuse www.thepenmuse.net www.denisealicea.com
- 14. What is Hootsuite isan easy to use social media dashboard and tool that allows you to merge all social media such as Facebook, Twitter, and Google Plus. Hootsuite also schedules tweets, tracks brand mentions, and analyzes social media traffic.
- 15. Free vs. Paid •3 social media accounts (twitter, Google plus, & FB communities, pages, and regular FB account). • Scheduling Tweets (1 at a time). • Integration with apps (free and paid). • Add up to 2 RSS feeds. • Up to 50 social media accounts. • Scheduling tweets ( 350 a day). • Allows you to have Team members to post on your behalf. • Security for your dashboard, passwords, etc. • Unlimited RSS feeds. • Message archiving up to 100,000.
- 16. Setting up To signup for HootSuite Visit https://hootsuite.com.
- 17. To add asocial network Click Add Social Network button. Select a social network. Connect your social network.
- 18. Scheduling Posts To schedulea post using Hootsuite, click on the social media accounts you want to send to and click on the calendar. This will prompt you to choose a time and date to send your posts.
- 19. Why managing yoursocial media is important as an author. • You can engage those who follow you via social media with timely response. • You can promote sales. • You can see what people are saying about your work, your client or upcoming books. • You can provide information about releases and events.
- 20. How can Hootsuitecan help manage your social media accounts • Streamlined appearance keeps everything organized so you don’t have to go to every application and open it to work. • Reduces tabs in your browser and minimizes system resource use. • Helps you schedule your posts and thoughts to send later. • Cross posting is done for you with a quick click on an account.
- 21. Managing your socialmedia by events, favorite authors, etc. by lists using keywords and hashtags. • Create hashtags for your event. This will be great to track your event and engage readers and bloggers. • Make a list on twitter of your favorite authors, favorite people, and then set up streams on Hootsuite. • Setup keyword streams to follow your favorite keywords to help promote your work.
- 22.
- 24. Daniel Langston, BookGrabbr http://BookGrabbr.com @BookGrabbr BookGrabbris a new and revolutionary web-based marketing firm with proprietary social media tools and strategies designed to drive new readers to authors and publishers in a seamless, efficient, and economical way. The founders are publishing veterans with extensive book marketing experience.
- 25.
- 26.
- 27.
- 28. Social Media Etiquette: Thedifferences across platforms. Yes, there IS a difference.
- 29. FACEBOOK 1.44 billion monthly activeusers. 936 million daily.
- 30. TWITTER 302 million monthly activeusers. 500 million tweets/day. 80% are on mobile devices.
- 31. YOUTUBE Over 1 billionusers. 100's of millions of hours watched per day. 50% are on mobile devices.
- 32. SOCIAL MEDIA Think ofit as an online event. What do you say to people at cocktail parties? You don’t say, “Me, Me, Me.”
- 33. SOCIAL MEDIA It’s notabout what you want. It’s about what the potential buyer wants. Make the viewer want what you’re selling.
- 34. QUESTIONS? ● Susannah Greenberg,President, Susannah Greenberg Public Relations,@suegreenbergpr ● Denise Alicea, Book Blogger and Professional Freelancer @denisealicea ● Daniel Langston, Co-founder and the Chief Sales Officer for BookGrabbr @BookGrabbr ● Dorri Olds, Award-winning Writer and Webmaster @dorriolds This presentation will be posted online at http://bookbuzz. com