UCC Vendor Landscape
        2012
       Dave Michels
       Marty Parker
       Blair Pleasant
Best of Breed vs. Suite?
 Telephony/       Messaging/     Application    Conference/     Mobility    SPs/Hosted    Other
  Switch*         Presence/       & Portal        Collab                                  (Partial List)
                  Search **       Vendors

Aastra            AOL           Oracle/Siebel   WebEx (Cisco)   RIM        AT&T           Aspect
ADTRAN            IBM/Lotus     SAP             Interwise       Nokia      Telstra        NET
ALU               Google        Salesforce      Lifesize        Motorola   Verizon        Acme Packet
                                                                           Orange
Avaya             Microsoft     SugarCRM        Radvision       Apple      CallTower      Devices and
Cisco             Yahoo                         Polycom                    BizCom         Headsets:
Digium                          Vertical apps   Sonexis                    Alteva         Plantronics
Inter. Intell.    UM:                           Oracle                     Aptela         GN Netcom
Mitel                                           Vidyo                      Broadsoft      Jawbone
                  AVST
                                                                           Cypress        Sennheiser
NEC               Esna                                                     eZuce          Polycom
Shoretel                                        Skype                      Fonality       snom
Siemens                                                                    RingCentral
Toshiba                                                                    Packet 8
Zeacom                                                                     Smoothstone    Professional
                                                                           Google         Services/SIs
Zultys                                                                     Intermedia
                 *All are in multiple categories
                                                                           Many others…
                 ** Most are in multiple categories
Switch Vendor UC Offerings
Vendor         Product                                 Features
Aastra         Clearspan                               Integrated Mobility,
               MX-One                                  open standards & re-use of components
Alcatel-       OpenTouch, OmniTouch UC Suite,          Dynamic enterprise
Lucent         My IC, UC Connect                       Multiple multimedia sessions
Avaya          Avaya Aura , One-X versions             SIP Session Management
               Flare experience                        Flare Experience
Cisco          Jabber, Unified Presence Server/Comm.   Collaboration focus, Intelligence in network
               WebEx Connect, Quad                     Meshing on-premise & on-demand
Inter Intell   Customer Interaction Center, IPA        Standards-based “All in One” platform
                                                       CaaS hosted offerings
Mitel          Freedom Architecture, Mitel             Virtualization, enterprise cloud
               Application Suite, Mitel Anywhere       Role-based licenses
NEC            Univerge, NEC Sphericall                Vertical focus,
               UCE, UCB                                Role-based comms
Shoretel       Shoretel                                All in one, price competitive
                                                       Mobile offerings (Agito)
Siemens        OpenScape UC Suite                      Cloud services; Multiple PBX integrations;
Enterprise     OpenScape UC Server                     Software based, Open
Zeacom         Zeacom Communication Center             UC + UM + CC + Mobility; SMB focus
Desktop/IM Vendors

            Products              Approach to UC            Challenges

IBM         Sametime, Sametime    Desktop approach;         Association with Lotus
            Unified Telephony     Presence is core          brand
            Websphere                                       Lack of UC market share
                                  Partner with switch       Needs partners for full
            Connections, Quickr   vendors today             voice capabilities

                                  Strong social offerings
Microsoft   Lync                  Desktop approach;         Coopetition with switch
            Lync Web App          Software vision           vendors Contact center –
            Office 365                                      relies on partners
            Lync Online           Partner with and          Weak Mobile
            Exchange Server UM    compete with switch       No vertical apps
            Sharepoint            vendors
            Skype
Strengths    SIP SIP SIP SIP SIP

             Large combined installed base

             Contact center

             Product line - smb-enterprise, apps, Radvision, network

Challenges   Will Nortel customers move forward with Avaya?

             Future product roadmap will take work

             Lots of changes for customers

             Have to continue building channel, train Nortel channel
Strengths    Commitment to openness and standards

             Global presence & local expertise

             Large Higher Ed vertical

             Consistent financial performance

             Diverse product line

Challenges   Decentralized marketing

             Diverse product line

             Inconsistent regional products offers

             Brand recognition
Strengths    Extensible multi-capabilities architecture

             Global footprint, large installed base

             Strong networking solutions
Challenges   Market coverage in N. America

             The future of enterprise division is unclear

             Disruption from Genesys sale
Strengths    VoIP to UC to Collaboration
             Video Everywhere - Cius, AppHQ
             Cloud, virtual offerings
             Dominant IP network position
             Strong distribution & channel
Challenges   Still weak in low end/SMB
             Perceived as more expensive
             Perceived as walled garden
             Proving the value of video
             Confusing conferencing products
Strengths    Asterisk branding, Switchvox product
             Market share via low price
             Open source platform
             Turnkey simple UC - all in one
Challenges   Open source vs. proprietary appliance

             Multiple complex products

             Generally confined to SMB - could change
Strengths    Strong social business offerings

             Large base of IM/presence, e-mail


             Relationships with switch vendors


Challenges   Lotus brand is losing mindshare
             Lack of UC market share
             Enterprise voice and call center products
             Weak SMB penetration
             Track record with Voice
             Needs partners for full voice capabilities
Strengths    All in one solution; ease of implementation and
             management
             Successful cloud offerings - CaaS delivery model

             Business/Communication process automation

Challenges   All-in-one solution difficult to operate



             Perceived as contact center vendor
Strengths    UC apps

             Virtual Desktops, Virtual Servers

             Endpoints - support SIP, plus Mitel features

             Managed service offerings

Challenges   Brand awareness – perceived as voice and hospitality

             Channel not as savvy as product requires
             No strong video partnership

             No Distribution Partner
Strengths    Leading share in IM/presence, e-mail, Office apps
             integration w/ Office, AD, Exchange, SharePoint
             Perceived Lucrative Pricing
             Cloud offers - Office 365/Lync; Skype
             Free IM - Office Suite, Windows Live, Skype

Challenges   Co-opetition with other Call Manager vendors

             Contact center offerings via partners

             Weak Mobile

             Experienced Competent Channel
Strengths    Broad range of product offerings
             Vertical market focus

             Products available worldwide

             Appliance packaging reputation

Challenges   Licensing structure has been confusing to resellers and
             customers
             Revamping portfolio to “3C” - broader skill sets required in channel

             Weak Top Down Marketing

             No Distribution Partner
Strengths    Low TCO value proposition

             Customer satisfaction ratings
             Simple deployment and management
             Wireless solutions with ShoreTel Mobility
Challenges   Much smaller vendor than its competitors


             UC portfolio limitations for large enterprises

             M5 alignment with channels
Strengths    Very open - architecture, standards
             Broad portfolio
             OpenScape Fusion, including Google Apps
             Mature cloud offering
             Aggressive pricing
Challenges   Market and mindshare in N. America

             Likely about to rebrand

             Revamping vertical marketing

             Build channel in N. America

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UC Vendor Overview

  • 1. UCC Vendor Landscape 2012 Dave Michels Marty Parker Blair Pleasant
  • 2. Best of Breed vs. Suite? Telephony/ Messaging/ Application Conference/ Mobility SPs/Hosted Other Switch* Presence/ & Portal Collab (Partial List) Search ** Vendors Aastra AOL Oracle/Siebel WebEx (Cisco) RIM AT&T Aspect ADTRAN IBM/Lotus SAP Interwise Nokia Telstra NET ALU Google Salesforce Lifesize Motorola Verizon Acme Packet Orange Avaya Microsoft SugarCRM Radvision Apple CallTower Devices and Cisco Yahoo Polycom BizCom Headsets: Digium Vertical apps Sonexis Alteva Plantronics Inter. Intell. UM: Oracle Aptela GN Netcom Mitel Vidyo Broadsoft Jawbone AVST Cypress Sennheiser NEC Esna eZuce Polycom Shoretel Skype Fonality snom Siemens RingCentral Toshiba Packet 8 Zeacom Smoothstone Professional Google Services/SIs Zultys Intermedia *All are in multiple categories Many others… ** Most are in multiple categories
  • 3. Switch Vendor UC Offerings Vendor Product Features Aastra Clearspan Integrated Mobility, MX-One open standards & re-use of components Alcatel- OpenTouch, OmniTouch UC Suite, Dynamic enterprise Lucent My IC, UC Connect Multiple multimedia sessions Avaya Avaya Aura , One-X versions SIP Session Management Flare experience Flare Experience Cisco Jabber, Unified Presence Server/Comm. Collaboration focus, Intelligence in network WebEx Connect, Quad Meshing on-premise & on-demand Inter Intell Customer Interaction Center, IPA Standards-based “All in One” platform CaaS hosted offerings Mitel Freedom Architecture, Mitel Virtualization, enterprise cloud Application Suite, Mitel Anywhere Role-based licenses NEC Univerge, NEC Sphericall Vertical focus, UCE, UCB Role-based comms Shoretel Shoretel All in one, price competitive Mobile offerings (Agito) Siemens OpenScape UC Suite Cloud services; Multiple PBX integrations; Enterprise OpenScape UC Server Software based, Open Zeacom Zeacom Communication Center UC + UM + CC + Mobility; SMB focus
  • 4. Desktop/IM Vendors Products Approach to UC Challenges IBM Sametime, Sametime Desktop approach; Association with Lotus Unified Telephony Presence is core brand Websphere Lack of UC market share Partner with switch Needs partners for full Connections, Quickr vendors today voice capabilities Strong social offerings Microsoft Lync Desktop approach; Coopetition with switch Lync Web App Software vision vendors Contact center – Office 365 relies on partners Lync Online Partner with and Weak Mobile Exchange Server UM compete with switch No vertical apps Sharepoint vendors Skype
  • 5. Strengths SIP SIP SIP SIP SIP Large combined installed base Contact center Product line - smb-enterprise, apps, Radvision, network Challenges Will Nortel customers move forward with Avaya? Future product roadmap will take work Lots of changes for customers Have to continue building channel, train Nortel channel
  • 6. Strengths Commitment to openness and standards Global presence & local expertise Large Higher Ed vertical Consistent financial performance Diverse product line Challenges Decentralized marketing Diverse product line Inconsistent regional products offers Brand recognition
  • 7. Strengths Extensible multi-capabilities architecture Global footprint, large installed base Strong networking solutions Challenges Market coverage in N. America The future of enterprise division is unclear Disruption from Genesys sale
  • 8. Strengths VoIP to UC to Collaboration Video Everywhere - Cius, AppHQ Cloud, virtual offerings Dominant IP network position Strong distribution & channel Challenges Still weak in low end/SMB Perceived as more expensive Perceived as walled garden Proving the value of video Confusing conferencing products
  • 9. Strengths Asterisk branding, Switchvox product Market share via low price Open source platform Turnkey simple UC - all in one Challenges Open source vs. proprietary appliance Multiple complex products Generally confined to SMB - could change
  • 10. Strengths Strong social business offerings Large base of IM/presence, e-mail Relationships with switch vendors Challenges Lotus brand is losing mindshare Lack of UC market share Enterprise voice and call center products Weak SMB penetration Track record with Voice Needs partners for full voice capabilities
  • 11. Strengths All in one solution; ease of implementation and management Successful cloud offerings - CaaS delivery model Business/Communication process automation Challenges All-in-one solution difficult to operate Perceived as contact center vendor
  • 12. Strengths UC apps Virtual Desktops, Virtual Servers Endpoints - support SIP, plus Mitel features Managed service offerings Challenges Brand awareness – perceived as voice and hospitality Channel not as savvy as product requires No strong video partnership No Distribution Partner
  • 13. Strengths Leading share in IM/presence, e-mail, Office apps integration w/ Office, AD, Exchange, SharePoint Perceived Lucrative Pricing Cloud offers - Office 365/Lync; Skype Free IM - Office Suite, Windows Live, Skype Challenges Co-opetition with other Call Manager vendors Contact center offerings via partners Weak Mobile Experienced Competent Channel
  • 14. Strengths Broad range of product offerings Vertical market focus Products available worldwide Appliance packaging reputation Challenges Licensing structure has been confusing to resellers and customers Revamping portfolio to “3C” - broader skill sets required in channel Weak Top Down Marketing No Distribution Partner
  • 15. Strengths Low TCO value proposition Customer satisfaction ratings Simple deployment and management Wireless solutions with ShoreTel Mobility Challenges Much smaller vendor than its competitors UC portfolio limitations for large enterprises M5 alignment with channels
  • 16. Strengths Very open - architecture, standards Broad portfolio OpenScape Fusion, including Google Apps Mature cloud offering Aggressive pricing Challenges Market and mindshare in N. America Likely about to rebrand Revamping vertical marketing Build channel in N. America