Ukraine Promotion Program Presentation

Ukraine Promotion Program Presentation

• 1.
  Program Ukraine Promotion
• 2.
  Program Ukraine Promotion WHAT IS UKRAINE’S PERCEPTIONIN THE WORLD Transparency International (Corruption Perceptions Index) WEF (competitiveness index) World Bank Doing Business (business climate) Country Brand Index (country as a brand) 175 144 189 75 142 76 96 place place place 74 place 1 1 1 1
• 3.
  Program Ukraine Promotion WHAT DOES THEWORLD KNOW ABOUT UKRAINE ӹӹ Revolution of Dignity ӹӹ Struggle in Donbas ӹӹ Corruption ӹӹ Economic crisis ӹӹ Europeans believe Ukraine is torn by instability ӹӹ The world is not aware about transformations in Ukraine ӹӹ Ukraine is beyond the scope of investors’ interests In 2014 FDIs in Ukraine declined by 21% comparing to 2013
• 4.
  Program Ukraine Promotion WHAT SHOULD THEWORLD SEE ӹӹ Truth about the Russian aggression in Ukraine ӹӹ Investment attractiveness of Ukraine ӹӹ Success of the Ukrainian reforms Success of Ukraine Promotion Program is contingent on the reforms success
• 5.
  Program Ukraine Promotion WHAT ARE UKRAINE’S CURRENTASSETS ӹӹ Strong leadesrhip - more than 90 inetrnational meetings and 370 telephone conversations held by the President in the last 10 months. President, the PM and the Speaker of the Parliament had together over 220 international meetings. ӹӹ Officials and MPs with command of foreign languages. ӹӹ New generation of diplomats. ӹӹ Proactive civil society.
• 6.
  Program Ukraine Promotion EXPENDITURES FOR INTERNATIONAL REPUTATION RUSSIA RT– USD 300 million in 2015 Sputnik – USD 120 million in 2015 UK VisitBritain and VisitEngland – USD 189 million in 2012-2015 BBC – USD 6 billion annually POLAND Let’s Promote Poland Together – USD 38 million
• 7.
  Program Ukraine Promotion UKRAINE PROMOTION IN THEWORLD ӹӹ Zero state funding ӹӹ MFA promotion events are constraint by the limited budget ӹӹ Vibrant civil society and Ukrainian communities overseas ӹӹ Lack of efforts synergy BASELINE SITUATION AND WINDOW OF OPPORTUNITIES
• 8.
  Program Ukraine Promotion POWEROFMAIDANANDSYMPATHY TOUKRAINEASTOAVICTIMOF AGGRESSIONATTRACTED ATTENTIONWORLDWIDE Ukraine in internationalnews headlines TODAY UKRAINE NEEDS MORE PROACTIVE INVOLVEMENT OF THE GOVERNMENT, CO- ORDINATION AND INTERACTION WITH CIVIL SOCIETY Source: Google Trends Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015
• 9.
  Program Ukraine Promotion UKRAINE’S PROMOTION IN THEWORLD Administration of the President of Ukraine Verkhovna Rada Committee on European Integration Verkhovna Rada Committee on Foreign Affairs Ministry of Foreign Affairs of Ukraine Ministry of Economic Development and Trade of Ukraine UCMC (Ukraine Crisis Media Center) Ukrainian World Congress International Renaissance Foundation Reanimation Package of Reforms Institute of World Policy Ukraine Today DONE: PLATFORM FOR COORDINATION BETWEEN VARIOUS EXTERNAL COMMUNICATION TEAMS
• 10.
  Program Ukraine Promotion Members List ofUkraine Promotion Program Task Force Program Leader Valeriy Chalyi Deputy Head of the Administration of the President of Ukraine Task Force Coordinator Oksana Shulyar Deputy Head of the Foreign Policy Department of the Administration of the President of Ukraine Iryna Gerashchenko Chairman of Verkhovna Rada Committee on the European Integration Alyona Getmanchuk Director of the Institute of World Policy Hanna Hopko Chairman of Verkhovna Rada Committee on Foreign Affairs Mariia Ionova Deputy Chairman of Verkhovna Rada Committee on the European Integration Serhiy Kasyanchuk Director of the Ukrainian World Congress Mission to Ukraine Yuliia Klymko-Overchenko Chief Consultant of Strategic Projects and Communications Division of the Foreign Policy and European Integration Directorate of the Admin- istration of the President of Ukraine Ivanna Klympush-Tsyntsadze First Deputy Chairman of Verkhovna Rada Committee on Foreign Affairs Dmytro Kuleba Ambassador at Large, Ministry of Foreign Affairs of Ukraine Gennadiy Kurochka Co-founder of Ukraine Crisis Media Center Oleksii Makeiev Director-General for Policy and Communications, Ministry of Foreign Affairs of Ukraine Viktor Marchenko Advisor to the Minister of Economic Development and Trade Tetiana Popova First Deputy Minister of Information Policy of Ukraine Nataliya Popovych Co-founder of Ukraine Crisis Media Center Lada Roslycky Director for Strategic Communications, Ukraine Today Maksym Savanevskyi Managing Partner at “Plus 1” Oleksandr Sushko Chairman of the Board of the International Renaissance Foundation Andrii Shevchenko Consultant, Reanimation Package of Reforms Dmytro Shulga Director of the European Program Initiative of the International Re- naissance Foundation
• 11.
  Program Ukraine Promotion UKRAINE PROMOTION PROGRAM ӹӹ Strategiccommunications ӹӹ Access to 4.5k media ӹӹ Сoordination with 2 thousand of world opinion leaders ӹӹ Daily and weekly newsletters in English, French and German ӹӹ Media support center for reforms ӹӹ International projects for Ukrainian opinion leaders and international experts on Ukraine UKRAINE CRISIS MEDIA CENTER
• 12.
  Program Ukraine Promotion UKRAINE PROMOTION PROGRAM ӹӹ Communicationsworkshops for heads of ten diplomatic missions ӹӹ “Digital diplomacy” system: social networks and immediate dissemination techniques ӹӹ Participation in the EU Group of Friends in Communication ӹӹ 309 interviews and 588 public events of Ukrainian Ambassadors over 3 months MINISTRY OF FOREIGN AFFAIRS
• 13.
  Program Ukraine Promotion ASSESSMENT OF UKRAINEPROMOTION PROGRAM IN THE CONTEXT OF ONGOING REFORMS Survey conducted by Razumkov Centre think tank during a period from 6 to 12 March, 2015. Population sample includes 2009 people aged over 18 in all regions of Ukraine, ex- cept Crimea and the occupied territories of Donetsk and Luhansk under a sampling meth- od representing adult population of Ukraine based on key socio-demographic indicators. The polling sampling was constructed as a multistage random one with quota selection of respondents at the last stage. Standard deviation (excluding design effect) does not exceed 2.3% with 0.95 probability rate. The survey was conducted with support of the Government of Sweden. “1” - lack or absence of reforms; “10” maximum pace of reforms Financial sector reform State property management reform Education reform Agriculture reform Ukraine Promotion Program Energy efficiency program and energy sector reform Tax reform Healthcare reform National security and defense reform Law enforcement reform Deregulation and entrepreneurship State regulation reform Decentralization and local administration reform Judicial reform Government screening and lustration Average
• 14.
  Program Ukraine Promotion PROMOTION OF UKRAINE INTHE WORLD NEED FOR SUSTAINABLE MECHANISMS TO DELIVER THE TRUTH TO THE WORLD ӹӹ Institutional capacity building ӹӹ Diplomacy ӹӹ Engaging Ukrainians abroad ӹӹ TV (Pan European Russian Language Channel, Ukraine Tomorrow, Ukraine Today) ӹӹ International journalists liaison ӹӹ International conferences and exhibitions ӹӹ Taras Shevchenko Ukrainian Institute ӹӹ People’s and cultural diplomacy ӹӹ TV campaigns: CNN, Al Jazeera, Bloomberg and other
• 15.
  Program Ukraine Promotion UKRAINE PROMOTION PROGRAM MARCH-APRIL 2015DELIVERABLES: ӹӹ Calendar of international events: 400 events around the world ӹӹ Speakers pool to coordinate key massages ӹӹ Launch of opinion polls: ӹӹ Opinion Poll in 6 EU states on European prospects of Ukraine ӹӹ Ukraine’s perception study (USA, Canada, Australia, UK, Germany and other)
• 16.
  Program Ukraine Promotion UKRAINE PROMOTION PROGRAM PROJECTS ANDINITIATIVES SUPPORT AND FOLLOW-UP ӹӹ International Young Leaders School under the auspices of the President of Ukraine. Pilot workshop in autumn 2015 ӹӹ Taras Shevchenko Ukrainian Institutes abroad as Ukraine’s cultural representation ӹӹ Series of conferences on Ukraine (“Insight Ukraine” Kyiv Post Conference. Washington - September 2015, London - February 2016, Beijing – May 2016) ӹӹ Documentary Winter on Fire. Participation in international festivals ӹӹ Development of people’s diplomacy strategy through Global Ukraine network ӹӹ Series of photo exhibitions about Ukraine in leading Western universities. With support of Profes- sional Government initiative. Exhibition series held by Ukrainian MPs groups ӹӹ Babi Yar Victims Memorial— 75 years since the tragedy
• 17.
  Program Ukraine Promotion UKRAINE PROMOTION PROGRAM POLICY EVALUATION ӹӹContent analysis on Ukraine in the context of the peace process, reforms, economic growth, etc. ӹӹ Dynamics of indicators, ratings, and social networks activity on Ukraine in focus countries ӹӹ Dynamics of Ukraine’s participation in international events ӹӹ Dynamics of references to Ukraine’s issues in the world media ӹӹ Voting for resolutions on Ukraine in the UN General Assembly, UN Security Council, the EU Parliament, and PACE ӹӹ Assessment of signal penetration in focus countries upon the key topics
• 18.
  Program Ukraine Promotion UKRAINE PROMOTION PROGRAM SUPPORT NEEDEDFROM THE NATIONAL COUNCIL OF REFORMS: Implementation Recommendations Stakeholders Enhancing government’s support to the promotion of Ukraine Launching a state program with budget funding starting from 2016 Cabinet of Ministers of Ukraine, Ministry of Finance of Ukraine, Verkhovna Rada Com- mittee on Budget Policy Attraction of foreign investments into Ukraine Setting up and activating a single state interface to support investors (InvestUkraine) Cabinet of Ministers of Ukraine, Ministry of Economic Development and Trade Institutional capacity building for international communications Appointment of advisers on international communications or establishment of com- munications divisions in all central executive institutions Cabinet of Ministers of Ukraine Improving quality of materials in foreign languages issued by government authorities • Engage foreign proofreading specialist • Introduction of internship programs for foreigners in the Ukrainian government institutions Cabinet of Ministers of Ukraine Verkhovna Rada of Ukraine
• 19.
  Program Ukraine Promotion UKRAINE PROMOTION PROGRAM SUPPORT NEEDEDFROM THE NATIONAL COUNCIL OF REFORMS: Implementation Recommendations Stakeholders Improving conditions for foreign journalists’ work • Implementation of embedment program to provide access for foreign journalists in ATO area • Making possible long-term stay for inter- national journalists in Ukraine (over 90 days) Cabinet of Ministers of Ukraine Ministry of Information Policy of Ukraine Ministry of Foreign Affairs of Ukraine State Migration Service of Ukraine Creating a quality Ukrainian English-language TV product Launch of Ukraine Tomorrow Ministry of Information Policy Ukrainian films promotion Support to Ukrainian movies, uniting efforts with the Ukrainian government to organize presentations in the most recognized inter- national cinematic events Ministry of Foreign Affairs of Ukraine, Ministry of Culture and Tourism of Ukraine
• 20.
  THERE IS NOEUROPE THERE IS NO EUROPE WITHOUT UKRAINE. WITHOUT ITS CENTRE. The Centre of Rahkiv, Ukraine Europe