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Umsl challanges for brand measuring social media -marshall sponder - april 2nd presenation - st louis
This document discusses using social media data and platforms to measure brand performance. It notes that traditional social media tools do not surface all relevant content and that platforms do not natively integrate. It recommends performing a needs assessment, determining resources, and setting goals and metrics based on available platform data or changing platforms. Key themes are the need for integration across platforms and using mobile location data to provide a more complete view of customers and brand performance.
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Umsl challanges for brand measuring social media -marshall sponder - april 2nd presenation - st louis
- 1. Social Data Brand Story Success
- 3. SEO /Web CORPORATE MKG /PR IT/Unix ANAL Analytics
- 4. What are BrandUsing to Measure Social Media?
- 5. Offline WOM Social Search Social Hybrid Data Intelligence email POS CRM Usable UV Data Information
- 6. “What are my customers sayingat the point of purchase?“ Source: Venuelabs
- 7. Structured Unstructured 1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
- 8. 1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
- 9. Various Photo Web Analytics, Sharing Analytics Google Analytics Platforms Twitter Analytics and Various Video Awe.sm Analytics Platforms Mobile – Flurry, MixPanel, Adobe SC Log based Web Analytics, Log based Web FeedBurner Analytics, FeedBurner Various Widget Analytics Platforms Various Message Board Analytics Various Chat Room Analytics
- 10. Time Spent –Data Cleaning Customization Required 5K-20K ~month Up to 5K ~month Free or Low Cost Previous Business Investment/ Size
- 12. Power Everywhere Gesture Based Interfaces CRM Offline x Social Quantified Self Proximity Based Communications WOM x POS x Collaborative Consumption Search x Digital Screen Experiences email Quantified World Virtual Reality x 3D Printing
- 13. Hint – Focusingon Mobile/ geo-location helps Even out this equation
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- 15. Problem: None of these platforms natively interfaces with each other Source: http://www.ebizq.net/blogs/integrationedge/201 1/11/your-social-media-initiative---running-blind- without-integration.php
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- 21. Source: http://www.somemo.at/?p=1037 Caveat: Changing Tools changes The Results
- 22.
- 24. Writer Graphic Designer Strategist Analyst Caveat: this team Programmer setup depends on your company size and goals
- 28. Tradition al social media tools do not surface this content Source: Venuelabs
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- 35. How Accurate areFacebook Likes as a Predictor of Personality?
- 36. Case Study –Charles Bivona – NJPOET.com Use Facebook Persona Profiling
- 37. Audience Case Study Charles Bivona – NJPOET.com Top 500 Pages High IQ (The Godfather, The Colbert Report, The Daily Show, Lord of the Rings Trilogy, Tyler Perry) 8,606,923 like this 2,865,863 like this 3,736,790 like this 11,632,513 likes 8,613,738 likes Affinities: Affinities: Affinities: Affinities: Affinities: Fight Club, The Daily Show, The Colbert Report, The Hobbit For Better Or Worse Batman: The Dark Knight The Office The Office Peter Jackson Meet The Browns Top 150 pages These people like “well written” material, literary masterpieces and topical work that are well received. The Godfather had endured for more than 40 years as well.
- 39. Power Everywhere Gesture Based Interfaces CRM Offline Social Quantified Self Proximity Based Communications POS WOM Collaborative Consumption Search email Digital Screen Experiences Quantified World Virtual Reality 3D Printing
- 40. 1. Perform a needs assessment to better understand your marketing needs and budget. 2. Determine time and resources to devote to SMM and Integration work and create a realistic plan to execute it. 3. Find/Develop Goals/Strategies/Tactics/KPI’s that describe business performance in terms of that data your platforms can produce, or change the platforms.