Undercurrent Phase1 Report

The document provides a phase 1 report for Project Undercurrent, which aims to improve water transportation and storage for households in developing communities. The report details research conducted in various field locations to develop insights into existing behaviors and opportunities for innovation. Five key insights are identified relating to people's hierarchy of water use, the trade-off between water quality and convenience, indicators of clean water, the spectrum of empowerment around water access, and the potential for added value through water products and services. The report concludes by outlining next steps to further analyze opportunities and develop concepts and solutions in subsequent phases.