Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, Email Marketing

By Jaya
Kumari
(Digital
Marketing
Manager)
INTRODUCTION TO
DIGITAL MARKETING

Digital marketing is an umbrella term for
the marketing of products or services.
It uses digital technologies, mainly on the
Internet.
It also includes mobile phones, display
advertising, and any other digital medium.
WHAT IS DIGITAL MARKETING?

 Search Engine Optimization
(SEO)
 Online Ads (PPC/CPM)
 Social Media
 Email Marketing
 Conversion Optimization
 Data Analysis
DIGITAL MARKETING CHANNELS

BENEFITS OF DIGITAL MARKETING
Digital
Marketing
Time & Effort Saving
Impactful
Economical Flexibility
Instant Feedback
Real Time Analysis

SEO stands for Search Engine Optimization.
It is a methodology of strategies, techniques and
tactics used to increase the amount of visitors to
a website.
It helps to obtain a high-ranking placement in
the search engine results page (SERP) of a
search engine.
WHAT IS SEO?

 A search engine results page (SERP) is
the page displayed by a search engine in response to a
query by a searcher.
 The main component of the SERP is the listing
of results that are returned by the search engine in
response to
a keyword query, or
Phrase
 Although the page may also contain other results such as
advertisements.
 Examples Google, Bing, Yahoo and other search.
SEARCH ENGINE RESULT PAGE
(SERP)

Increased Traffic
ROI
Cost effectiveness
Increased site usability
Brand Awareness
ADVANTAGE OF SEO

SEO RANKING FACTORS
45%
10%
45%
Content Code Links/Social

It is an advertising service by Google for
businesses wanting to display ads on Google and
its advertising network.
WHAT IS GOOGLE ADWORD?

 TARGET THE RIGHT KEYWORD
 CHECK THE COMPETITION
 EVALUATE THE CONVERSION
GOOGLE ADWORD STRATEGY

Measurable
Cost Effective
Maximum Relevance
Highly Targeted
Location Targeting
Mobile Targeting
Time Targeting
Language Targeting
Remarketing
BENEFITS OF GOOGLE AD WORD

SEO VS PPC
Both SEO and PPC should
work parallel.
Dominating the organic and
paid search results will
greatly increase traffic of
website.
It gives the impression that
you have an established
presence in a particular
market.

SOCIAL IS THE NEW PLAYER
Shares
Likes
Comments
Followers
ReTweets/Mentions
Links

Social Media Strategy
Understand your goals
Create measurable objectives
Look at the competition
Develop your messages
Choose your channels
Build a content plan

SOCIAL MEDIA CHANNELS
 Facebook
 LinkedIn
 Twitter
 Google+
 Pinterest
 Instagram
 Youtube

Facebook Paid Ads Facebook Organic Ads
Facebook Ads

Facebook Strategy
Creating profile page, business page
Content development
Integration page with other social media channels
Post updates with links to the desired landing page
Joining groups and pages
Adding members
Sharing links
Creating facebook “like” button and badge, to place it
in the website and blogs

Facebook Strategy…
Run contests, promotional campaigns, polls…
Video sharing via YouTube tabs ( for viral campaigns)
Photo sharing via page flicker apps/ similar apps
Document sharing ( pdf, ppt, whitepapers, brochures,
notes..)
Customized contact form/ registration form
Promote blogs/feed
Adding custom tabs
Tagging use of various external interactive Apps

LinkedIn Strategy
Creating profile
Creating company page
Integrating profile with other media channels
Add connections
Join Groups
Targeting and networking with the influencers
Starting Discussions in groups

LinkedIn Strategy…
Active participations in relevant Q&A’s
Publish Press release
Create polls
Launch and promote e vents
Submit feeds
Share presentation
Integrate blogs to the profile
Share likes

Twitter Strategy
Creating twitter handle
Post tweets with site link (content from the site)
Following key influencers
Use hash tags for keywords
Retweet influential tweets
Tweeting based on trends

Twitter Strategy…
Post natural updates frequently
Influence mentions
Create a twitter badge and place it on the site
and blogs
Increase followers base constantly
Network and engage the followers

Google + Strategy
Create profile
Create page
Content Development
Buzz Creation
Integrating page with other social media
channels
Post updates with links to the desired landing
page

Google + Strategy…
Joining pages
Adding influencers to our circles
Starting discussion
Sharing links
Video sharing
Photo sharing
Document sharing ( pdf, ppt, whitepaper,
brochures, notes…)
Tagging

Pinterest Strategy
Creating Profile
Creating boards
Content Development
Buzz creation
Integration profile with other social media
channels/blogs
Add pins

Pinterest Strategy…
Influence repines
Photo sharing with links
Sync info graphics
Follow influencers
Follow relevant boards

Monthly Social Media Marketing Plan

SOCIAL MEDIA BENEFITS
Community
Management
Increased Sales
Customer
Service
Direct
Communication
Visibility &
Brand Building
Online
Reputation
Effective
Interaction with
Customer
Cost Effective Social Media
Benefits

EMAIL MARKETING
Email marketing is directly sending a commercial
message, typically to a group of people,
using email.
In its broadest sense, every email sent to a potential
or current customer could be considered email
marketing.
It usually involves using email to send ads, request
business, or solicit sales or donations, and is meant
to build loyalty, trust, or brand awareness.

SOME OF THE FREE
TOOLS USED FOR
EMAIL MARKETING

Reduces time & effort
Real-time message
Personalised message- your contact
Segment user and customer database information
More frequent communications
BENEFITS OF EMAIL MARKETING

Conversion optimization: It is commonly referred
to as CRO.
Also called as conversion rate optimization (CRO)
It is a system for increasing the percentage of
visitors to a website that convert into customers, or
more generally, take any desired action on a
webpage.
CONVERSION OPTIMIZATION

 GOOGLE ANALYTICS
 A/B LANDING PAGE TESTING
 CRAZYEGGS
 CROSS BROWSER TESTING
 VISUAL WEBSITE OPTIMIZER
 RESEARCH TOOL: PEEK
CONVERSION OPTIMIZATION TOOLS

Track the productivity of your social engagement
Measure the impact of mobile browsing to your
website
Determine the conversion rate of your web store
Helps you analyse your content performance
Helps you monitor the performance of your ads
GOOGLE ANALYTICS

CONVERSION OPTIMIZATION FUNNEL

 Data analysis help you determine what channels visitors
use to reach your website, what their buying behaviour is
like after they visit your website and what pages of your
website receive the most traffic.
 The basic tool used is Google Analytics.
DATA ANALYSIS

DATA ANALYSIS…
Digital metrics are ideal for tracking data from multiple channels
such as your company website, Facebook, Twitter, mobile website,
mobile ads, YouTube channel, Tumblr, email marketing and
Google+.

 There is a Mobile Movement Going on
DIGITAL MARKETING TREND
OF 2016

THE RISE OF MOBILE USERS ARE
CREATING MORE OPPORTUNITY FOR
SMARTER MARKETS

TABLETS & SMARTPHONES
ARE ALWAYS ON

85% Browse The Internet
87% Use The
Search Engines
ON AN AVERAGE MOBILE USERS
IN ONE WEEK

85% WATCH THE
VIDEO
99% ARE CONNECTED
With Their Friends On
Social Network

SMARTPHONES ARE BECOMING
ULTIMATE SHOPPING COMPANION

INFACT 80% OF US USE SMARTPHONE
WHILE WE ARE SHOPPING
58% -------------------- Use It To Find Retailer
49% -------------------- Read Reviews
54% --------------------- Compare Prices

Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, Email Marketing

More Related Content

What's hot

Similar to Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, Email Marketing

Recently uploaded

In this document

Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, Email Marketing