Unilever Sustainable Living Plan
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Unilever has implemented a sustainability plan called the Unilever Sustainable Living Plan. The document discusses Unilever's plan and analyzes its competitive environment using Porter's Five Forces model. It finds that entry barriers are high for the sustainability market and supplier bargaining power is low. However, rivalry is intense and buyer bargaining power is strong. The plan aims to improve sustainability across Unilever's operations, source materials sustainably, and enhance the livelihoods of millions. The document also compares Unilever's sustainability commitments to competitors like P&G.
Unilever Sustainable Living Plan
- 1. 1111200032 Zidan Abdullah Zidan MBA MMU Cyberjaya 1111200077 Fariba Maroofee BMM7034 Class 1111200128 Muhammad Alshahrani 1st Group 1111200141 Uun Ainurrofiq Oct 2011 1111200166 Julius Tanantaputra
- 2. Case Synopsis Unilever's corporate is one example of best-practice companies that have moved past the tacit attention firms paid to “green marketing” in 1990s and on to an emerging global movement of sustainability BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
- 3. Case Analysis Analysis of FMCG Market and Decision on Unilever Sustainability Plan (Porter 5 Forces Model) Analysis of Market Segments Competitive and Company Analysis Modes of Entry Decision BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
- 4. The Porter’s 5 Forces Model 1. Entry and Exit Barriers • Entry Barriers : – Huge investment in technology, materials, R&D – Difficulty in finding investor/shareholder – Establish a good network for distribution • Exit Barrier : – Huge amount of investment that already spent BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
- 5. The Porter’s 5 Forces Model 2. Bargaining Power of Suppliers • Main suppliers : farmer, agricultural workers Sustainability program strong relationship low bargain power 3. Bargaining Power of Buyers • Buyers : retailer, convenient store, supermarket, small shop Less differentiated products, price competes big buyers make own label brand moderate to strong bargain power BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
- 6. The Porter’s 5 Forces Model 4. Threat of Substitutes FMCG company usually makes many forms of a product kinds that can be substituted for one and another Exampe : • tea bag – tea syrup – tea powder • liquid soap – bar soap Threat of substitutes is not going to be a real threat BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
- 7. The Porter’s 5 Forces Model 5. Intensity of Rivalry Now : Participant rate in sustainability is low Future : Predicted to be tough and fierce rivalry. Companies are increasingly seeing the importance of sustainability and moving towards implementing a sustainability strategy. BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
- 8. Attractive Aspects • The potential growth is still high • Bargaining power of supplier relatively low • Entry barriers for the sustainability market are high Unattractive Aspects • FMCG market is in a fierce rivalry competition • Bargaining power of buyers is strong • Participant rate of sustainability issue predicted to be high in the future BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
- 9. Analysis of Market Segments BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
- 10. Product Categories BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
- 11. Competitive and Company Analysis Involvement in Sustainability Program Unilever has topped rankings of the companies most committed to sustainability, in a poll carried out by consultants SustainAbility and researchers GlobeScan. The poll asked 559 qualified sustainability experts from business, government, non-profits and academia to name large companies that are committed to sustainable development. BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
- 12. Unilever Sustainable Living Plan BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
- 13. Competitors BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
- 14. Modes of Entry Joint Venture Direct Investment Licensing Exporting Internet BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
- 15. Thank You... ...welcome to Q&A Session
- 16. BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
- 17. P&G Leading Brand BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
- 18. BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
- 19. BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
- 20. P&G 2020 ENVIRONMENTAL SUSTAINABILITY GOALS BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
- 21. BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1