Unit 15 - LO2

Contents
Slide 3 … Proposal – Idea 1 & 2
Slide 4 … Idea 1 - Poster
Slide 5 … Poster - Content
Slide 6 … Poster - Proposal
Slide 7 … Poster - Mood Board
Slide 8 … Poster - Mood Board
Slide 9 … Poster - Colour Scheme
Slide 10 … Poster - Fonts
Slide 11 … Poster - What is the campaign message
Slide 12 … Poster - Where will the Poster be advertised
Slide 13 … Poster - Where will the Poster be advertised? (Continued)
Slide 14 … Poster - Locations
Slide 15 … Poster - How much does it cost to print
Slide 16 … Poster - Photo shoot Plan
Slide 17 … Audio-visual launch date and Poster
Slide 18 … Poster - Locations Recce
Slide 19 … Location Hazards
Slide 20 … Poster - Risk Assessment
Slide 21 … Poster - Hand Drawn Draft
Slide 22 … Poster– Graphic Layout of Print-Based Poster
Slide 23 … Poster - Final Poster
Slide 24 … Idea 2 – Advert
Slide 25 … Advert - Content
Slide 26 … Advert - Proposal
Slide 27 … Advert – Mood Board
Slide 28 … Advert – Spending Power
Slide 29 … Advert – Advertising Rates
Slide 30… Advert - Advertising Rates (Continued)
Slide 31 … Advert - What is the campaign message?
Slide 32 … Advert - Genre
Slide 33 … Advert - Colour Scheme
Slide 34 … Advert - Fonts
Slide 35 … Advert - Photo shoot Plan
Slide 36 … Advert - Locations Recce
Slide 37 … Advert - Hand Drawn Draft
Slide 38 … Advert - Photoshop
Slide 39 … Advert – Final
Slide 40 … Advert - Launch Date
Slide 41 … Production Plan
Slide 45 … Audio-visual
Slide 46 … Calendar Dates
Slide 47 … Calendar Dates - Continued
Slide 48 … Target Audience
Slide 51 … Personnel
Slide 52 … Equipment costs breakdown
Slide 53 … Budget Summary
Slide 54 …Spending Power
Slide 55 …Copyright
Slide 56 …Photography Consent Form
Slide 57 … Royalties
Slide 58 …Representation
Slide 59 …Representation (Continued)
Slide 60 …ASA
Slide 61 …M2 – ASA Codes related to my product(s)
Slide 62 …Intellectual Property
Slide 63 …Public Interest
Slide 64 …Offensive Material
Slide 65 …Conclusion

Proposal – Idea 1 & 2
After the research I have made, I will be advertising a brand new tour for
2017 in two different forms of advertising for the artist Hannah.
For the first idea, I will create a poster to advertise the tour. For this I will take
the inspiration from Adele’s 25 tour poster.
For the second idea I will be making an advert to go in a magazine. For this
idea, I will use some inspiration from Adele’s 19 poster.
For this tour I will be advertising the artist ‘Hannah’, and where she will be
taking her tour.
The objective for this topic will be to create an advertisement that evolves
around Hannah because she will be the main attraction of the tour. The
advert will also involve information on the tour itself, and social network
advertisements for people to get the newest and more official information.

Idea 1 - Poster
For my first idea, I will be
creating a poster that is
in the style that the 25
Tour poster used. This
poster will be designed
for advertisement to be
put up around different
locations.

Poster - Content
The tour poster will advertise various different social sites in order for fans to see that
even more information is available over the internet. Also the poster will include
the logo of the magazine ‘VOLUME’ due to the fact that this will be the sponsor of
the tour.
There will not be many connotations within the poster. This is because it helps to keep
the poster keep to the point of a tour as well as avoid any irrelevant facts and
quotes that may divert readers from what the point of the poster is.
Having the picture of Hannah in black and white helps to keep the idea that the poster
is reflective of who Hannah is – for example the black and white may connote that
with Hannah; what you see is what you get.

Poster - Proposal
Here is the proposal that I created in order to work out what kind of poster I will be
advertising. For this I considered the target audience, the slogan/campaign message,
the style and the content within the poster:

Poster - Colour Scheme
For the poster of the tour, I will be using the colours of black, and red.
• Black was picked as one of the colours because it connotes authority and seriousness which
is helpful to the poster because the black reflects what Hannah’s genre of music, due to the
seriousness, and helps to look professional for the target audience.
was picked because it connotes innocence and purity. This is additionally helpful to
illustrate to the viewers of the poster that the music that Hannah has written is reflective of
being innocent and pure.
• Red was picked because it is the most emotionally intense colour. It connotes love and
excitement which is further found in Hannah’s music.
This will all help to keep the poster remain looking professional and eye-catching. Adding in too
many multi-coloured pictures may make the poster look too childish. Also, by keeping in the
colours that keep the poster neat, helps top also convey how Hannah has matured in her music
to get more older people to get involved for the tour – which may help get more tickets as older
people are more likely to purchase the tickets.

Poster - Fonts
Here is a range of different front that I
had found off of DaFont.com.
Underneath is the example of what the
Artist, Hannah, logo font would look like.
In the end, I think that I will use the last
font, ‘Myriad Pro’. This font was not
found on DaFont, instead it was on
Photoshop. I helped to make this font
more interesting by making the font look
like it has a white shadow. This was also
similar to the Adele’s tour poster logo.

Poster - What is the campaign message?
The campaign message I will be trying to get
across is the information about the tour. Here are
a range of slogans:
• The Time is Now
• Bring music to life
• Hannah’s off and Rave on!
• ‘Moving On’
I felt that the slogans all had to revolve around
the idea of music or Hannah, as these were the
main subjects that needed to be also advertised. I
designed these four slogans (above), and
eventually cut it down to two (‘Bring music to life’
and ‘Moving On’). This was because ‘Moving On’
was in reference to Hannah’s music to further
help fans realise that it’s Hannah’s Tour. The other
slogan ‘Bringing music to life’ because it
illustrates how amazing Hannah’s music is.
In conclusion, I have decided to use the slogan
‘Bring music to life’ as it connotes a sense to
warmth to the idea of Hannah doing a tour – as if
loads of people have been waiting for this
moment and help to grab the attention.
Furthermore, I will also include logos of social media
(and maybe introduce a website) to help advertise
the tour over the internet. This is an example of
below the line marketing. This will help people on
social sites to come together to get more information
about the tour, see videos and share the information
further.
The advertising campaign will be aimed for younger
generation around the age-range of Hannah, and
older. This is because this can be seen as the point in
people’s lives to find out who they actually are as a
person, and this is what Hannah’s music is reflective
on.
“Bring music to life”

Poster - Where will the Poster be advertised?
I have decided that the poster would be a best fit to be advertised on moving vehicles and stations. For this I
researched into a site called ‘TransportMedia’. The site allows to advertise different products around different
vehicles and locations such as:
• Advans
• Airports
• Buses
• Bus Rears
• Bus Supersides
• Bus Stops
• Bus T sides
• Rail and Trams
• Taxi Cabs
• Taxi Liveries
• Taxi Supersides
• Tubes
• Tub Car Panels
http://www.transportmedia.co.uk

Poster - Where will the Poster be advertised?
(Continued)
From this, I will be putting the poster
on display through bus stops and
buses. This is because these are
cheap ways to get the poster seen –
as 30 million people take the bus
everyday. The bus stop is free of
charge to be advertised. However to
advertise on any bus does charge a
lot of money, depending on where
you want to advertise and how big
too.
From the look on the table (right) I
think I will advertise as a Super
Square. This is because this is one of
the cheaper options and yet it is very
big.
http://www.psvmedia.co.uk/bus-advertising-prices.html

Poster - Locations
As this is a tour, Hannah will be
taking her music in different
locations. The tour will be around
different locations in London:
• XOYO
• The O2
• Royal Albert Hall
• Wigmore Hall
• Roundhouse
• The Forum
• Union Chapel
• Cecil Sharp House
• Barbican Hall
In late 2017, the tour has
managed to leave a gap
between September and
December. This is because this
will be the last month in where
Hannah will be able to round
off the tour just before and
after Christmas.
All the tickets will be available
in summer for fans as this is
the type of time where also a
younger generation may be
able to purchase tickets.

Poster - How much does it cost to print?
When the final draft of the
poster is ready, I will print it
off A2 size. This is because it
is the right size in order to
be put up across different
platforms.
For this it will cost me on
£18 for 100 copies of the
poster. If this is not enough,
I will always have the option
to print out more.
https://www.instantprint.co.uk/posters/a3?rmsrc=1&_$ja=tsid:86612|cid:96211700|agid:3503158220|tid:kwd-
18759806331|crid:104679408980|nw:g|rnd:7991627817261690945|dvc:c|adp:1t1|loc:1006861&gclid=CNCvx7yU2s0CFUgq0wodrlICHQ

Poster - Photo shoot Plan
Here is my photo shoot plan that I designed before taking the pictures. It explains in
details the different ideas I have in order to take the pictures for the poster.
It conveys the images I took, my inspiration and various other features needed or were
considered when planning what was going to be taken for the final image for the
poster.

Audio-visual launch date and
Poster
I have decided for the
audio-visual video to be
released on December 10th
2016. This is because it can
leave a year in advance to
get the word across for
people to know that Hannah
is going on tour.
The poster will be released
on January 1st 2017 which is
when people can start
booking their tickets.

Location Hazards
For my location in a studio, I had to take a look to
find any hazards to be aware of. The hazards I had to
take care of, was to make sure the studio was safe.
For this I made sure to:
• Arrange an appropriate time
• Make sure the floor wasn’t wet - incase Hannah
or myself could slip over
• The studio was clear of clutter - so then Hannah
and I could not accidently fall over any obstacles
• That everybody knew all available exits – in case
of a fire to get out of the studio safely
Here is the location where I managed to take the
images:

Poster - Risk Assessment
To help make sure that the
photo-shoot can run more
smoothly, I designed a risk
assessment. The risk
assessment manages to cover
exactly what equipment I am
going to use and any issues or
hazards that I will need to take
into mind.

Poster - Hand Drawn Draft
Here is the hand drawn draft
for the first idea out of both
ideas that I have. This is was
inspired from Adele’s 25
tour poster. I have kept it
similar to the original due to
how neat and eye-catching
it is. I have changed the
poster to suit more of my
artist by including some
below the line marketing
social media logos.

Poster– Graphic Layout of Print-Based
Poster
Here is the layout for the Print-Based
Poster.
This conveys the basic outline of
what is expected within the poster
regarding the information.
This basic outline additionally allows
there to be room for improvement
before moving onto the final.

Poster - Final Poster
I have managed to keep the title to how
the 25 poster kept it. This is because I
feel that it is eye-catching and will be
able to bring a lot of attention to the
poster. Having the tile of ‘Hannah’ as the
biggest text also manages to attract
viewers instantly to the artist.
I have placed the slogan under the title
so then this is the second piece of
writing that the viewer will see within
the poster. I have kept it to the same
colour and style to the title so then both
texts will match together and help make
the poster look more professional.
Live in London is different to the title
and the slogan. This is because of the
change in colour. By having the chosen
colouring red for the location and year,
helps to convey more clearly when and
where it is happening. This is also to why
the locations have been kept red
underneath as well.
Locations have been kept red because it
matches the line above (‘Live in
London’). The dates have been kept
white to separate the dates from the
locations. This helps to use up more
space and keep the poster looking
professional
Logos for social media has been located
at the bottom left of the poster. This is
because this is additional information for
the viewers to see that there are
Facebook, Twitter and Instagram pages
to keep the public updated
The album cover photo has been used
for the main image. This is because it
helps to inform viewers that Hannah will
be including her music from her latest
album within her tour – as well as
another form of advertising the album
itself.
The logo for Volume has been included
in the poster to convey Volume’s part to
help make the tour happen. Having the
more updated Volume logo informs
viewers that this poster is kept up top
date with what Volume Magazine is
publishing.
At the bottom of the poster the website
URL has been located. This is to inform
viewers that there is an official website
for the tour in case anyone would like to
find out even more information.

Idea 2 – Advert
For my second idea, I will
be creating a advert
that is in the style that
the 19 Tour poster
used. My advert will be
designed to be put
inside magazines.

Advert - Content
I will make an additional advertisement to the first idea of a Hannah’s tour for
2017. This will be advertised in a magazine.
The aim for this advert is to get fans to acknowledge there is going to be a
new tour available for people to go to and see Hannah and her band. This will
be advertised in a magazine. The objective for this topic will be to create a
advert that evolves around Hannah because she will be the main attraction of
the tour. The advert will also involve information on the tour itself, and social
network advertisements for people to get the newest and more official
information.

Advert – Spending Power
This advertisement will be used
within a magazine.
This is because thousands of people
can read about the tour everyday
whenever people read the paper. To
keep up some excitement for the
tour, the picture will remain open
with not much information so people
can guess what is happening.
To do this however it will cost a
minimum of £200 in a magazine. This
is very expensive however, this will
be marketed and get even more
attention which can makeup for the
money that will be lost paying for
this.
http://www.transportmedia.co.uk
http://www.marketingminefield.co.uk/print-advertising-costs/

Advert – Advertising Rates
Here is a table that conveys how much it costs to advertise in a magazine.
As you can see from the table, it is clear that the bigger the page size, the
bigger the cost. However, ‘insertions’ have been included to cut down the
price (for example, if the advert wanted 4 insertions of a half page colour, it
would cost £594).
To link this to the Tour’s advertisement for Hannah, I would have 4 insertions
on a full page, in colour. This would mean that it would cost £1,040 to
advertise in a magazine to get the word across.
http://www.sheengate.co.uk/advertising/advertising-rates/

Advert - Advertising Rates (Continued)
As this second idea it going to advertise, I researched into Q Magazine to see how they sort out their
advertising as an example. The table (image above) demonstrates how they sort out their advertising.
First, the advertiser will contact Q Magazine so then the magazine can get some details about the
advertisement (for example, what it will look like, how big they should advertise in the magazine,
whether Q will make the advertisement or not etc.). This will cover the target audience, media type,
marketing objective and opportunity type too.
Then the advert will be given the option of where they want their advertisement to be seen (for
example, Britain).
After that, the advert gets the opportunity from Q Magazine of how long they want the advertisement
to be up for.
Finally the advert will be given a contract from Q Magazine so then the details are made clear and have
no misleading language so then the advertisement can be seen for viewers.
http://www.getmemedia.com/ideas/advertise-in-the-uks-best-selling-monthly-music-magazine-q/bauer-media.html

Advert - What is the campaign message?
The campaign message I will
be trying to get across is the
information about the tour.
Here are a range of slogans:
• The Time is Now
• An Evening with
• Hannah’s off and Rave on!
• ‘Moving On’
I felt that the slogans all had to
revolve around the idea of
music or Hannah, as these
were the main subjects that
needed to be also advertised.
In conclusion, I have decided
to use the slogan ‘An evening
with’ as it helps to convey a
sentence to full say ‘An
evening with Hannah’. This
helps to make the tour sound
casual for the target audience
as if it is just a night to go
‘hang out’ with Hannah.

Advert - Genre
The genre of the advert will be Hannah’s genre of music
was pop for the music magazine ‘VOLUME’ as well as
involving the idea of soul music to the advert, as that is
what Hannah’s music is currently turning into.

Advert - Colour Scheme
For the advert of the tour, I will remain to use the colours of
black, red and . This is because it helps the advert to
remain looking professional and eye-catching as well as
continuing with the same house style to the poster. Adding in
too many multi-coloured pictures may make the advert look too
childish. Also, by keeping in the colours that keep the advert
neat, helps top also convey how Hannah has matured in her
music to get more older people to get involved for the tour –
which may help get more tickets as older people are more likely
to purchase the tickets.

Advert - Fonts
Here is a range of different front that I
had found off of DaFont.com.
Underneath is the example of what the
Artist, Hannah, logo font would look like.
In the end, I think that I will use the last
font, ‘Myriad Pro’. This font was not
found on DaFont, instead it was on
Photoshop. I helped to make this font
more interesting by making the font look
like it has a white shadow. This was also
similar to the Adele’s tour advert logo.

Advert - Photo shoot Plan
Here is the second photo shoot plan that I designed before taking the pictures. It
conveys the image I took in reference to my inspiration from various photos. It also
includes other features needed or were considered when planning what was going to
be taken for the final image for the advert.

Advert - Hand Drawn Draft
Here is the second hand
drawn draft that was
created for the second idea
made for the tour. This was
inspired by Adele’s 19
poster. This poster will be
different to the original
poster due to the colours,
logos and the fact that the
advert will include an image
of the album.

Advert - Photoshop
Here is the layout for the advert.
This conveys the basic outline of
what is expected within the advert
regarding the information.
This version of the advert is different
to the first idea of the advert due to
how simple it is comparing with the
amount of detail to it.
‘An evening with’ title is supposed to
be white in the final piece but
because of the outline of the person
being white, the text was in grey so it
could be read.

Advert – Final
I have managed to keep the title to
how I kept idea 1’s poster which is
how the 25 poster kept it. Having
the tile of ‘Hannah’ as the biggest
text also manages to attract viewers
instantly to the artist – the colour
red was also used in this because
there is no other red text in this
advertisement. This is also the same
font as Idea 1’s poster. If both Idea’s
are used, both advertisements will
have the same house style.
I have placed the slogan on top of
the title so then this helps make the
sentence look like ‘An Evening with
Hannah’. To help convey how this is
a slogan, I have made the slogan a
different font. This can also make
the advert appeal to more of a
higher social class to illustrate that
the tour is for all classes. This also
helps to make the advert look
professional.
Live in London is different to the
title and the slogan. This is because
of the change in font from the
slogan and a different colour to the
title. By only including the year helps
to leave audiences excited for when
the dates does actually come out to
the public. Which can also help to
attract a lot of attention.
Logos for social media has been
located at the bottom left of the
advert. This is because this is
additional information for the
viewers to see that there are
Facebook, Twitter and Instagram
pages to keep the public updated
The logo for Volume has been
included in the advert to convey
Volume’s part to help make the tour
happen. Having the more updated
Volume logo informs viewers that
this advert is kept up top date with
what Volume Magazine is
publishing.
At the bottom right of the advert the
website URL has been located. This
is to inform viewers that there is an
official website for the tour in case
anyone would like to find out even
more information.

Advert - Launch Date
I have decided for the
advert to be released on
October 1st 2016. This is
because it can leave a year
in advance to get the
word across for people to
know that Hannah is going
on tour, as well as leaving
anticipation for viewers
before the tour is officially
announced.

Production Plan
Week 1
Here is the production plan in order to organize
what will be happening in order to make the the
final poster and advert. The production plan will
help keep as a guide for everybody on the team
to make a poster and advert and design a website
over four weeks.
In week 1, I felt it was best to manage to leave a
week to set up what will be happening over the
next month. This involved meetings, designing
and discussing different types of marketing.
What was also done within the week was surveys
to help understand what will be most appealing
to the target audience which will help manage for
the design to be cut down into what it could look
like.
In the week, the website has also gotten started
because this may be one of the longer events that
will be created.

Production Plan
Week Two
Here is the second week to the
production plan. In this week, it
has been labeled as a production
week. This is because this is when
all of the ideas have been taken
into action in order to come up
with the final draft of the poster
ands advert, website and audio-
visual. The audio-visual has been
left to the fourth week due to
how short a time it will take to be
made.

Production Plan
Week Three
Here is the third week to
production plan. In this week it
is completing everything that
has been designed that will be
released to the public.
Additionally, the production
will be finished on the Tuesday
of next week. But to make sure
this can happen, the
production plan must be
followed.

Production Plan
Week Four
This is the fourth and final week
to the production plan. In this
week it concludes the production
and manages to start and finish
the post-production so then the
advertisements can be released.
In this week, there is a timetable
for the audio-visual to be created
as well. This involves timings to
manage to get the audio-visual
done smoothly as well.

Audio-visual
As another form of advertising. I
have considered to make my own
version of a audio-visual.
It will be a video that will announce
the tour. This video will be released
after the advertisement in the
magazines have been seen for a
while.
This should only take a morning to
make and has been put within the
Production Plan on the 23rd August
2016.
To help make everything run
smoothly, a timetable has been
made for when Hannah should arrive
and how the day should go:
• 9:00 – Hannah will show up to
the office
• 9:15 – Take Hannah through to
one of the offices
• 9:20 – Recording takes place
• 9:40 – Hannah then is allowed to
leave whilst video is uploaded
ready to be released when the
first poster is

Calendar Dates
Here is the key calendar dates where certain products will be released and the dates
of the tour:
Date What is happening
Monday 1st August 2016 Production Plan is started (deadline 25th August 2016)
Wednesday 10th August 2016 The images are taken of Hannah for the poster
Tuesday 23rd August 2016 Audio-Visual Recording takes place
Thursday 25th August 2016 Everything is finished and print-based adverts are ready to
be sent of to TransportMedia
Friday 26th August 2016 All print-based adverts have been sent to TransportMedia
October 1st 2016 The advert is released in magazines
December 10th 2016 The audio-visual video is released to the site and on YouTube
January 1st 2017 The print-based advert is released to be put up on display
June 28th, 29th and 30th 2017 Tour has begun. Hannah is playing live in XOYO
July 1st – 8th 2017 Hannah is playing live in The O2

Calendar Dates - Continued
Date What is happening
July 9th – 16th 2017 Hannah is playing live in the Royal Albert Hall
July 17th – 24th 2017 Hannah is playing live in Wigmore Hall
July 25th – August 1st 2017 Hannah is playing live in Roundhouse
August 2nd – 9th 2017 Hannah is playing live in The Forum
August 10th – 17th 2017 Hannah is playing live in Union Chapel
August 18th – 25th 2017 Hannah is playing live in Cecil Sharp House
August 26th – September 2nd 2017 Hannah is playing live in Barbican Hall
September 3rd – 10th 2017 Hannah is playing live in The O2
December 1st, 2nd, 3rd 2017 Hannah is playing live in The O2
December 24th and 26th 2017 Hannah is playing live in the Royal Albert Hall. On the 26th,
this is Hannah’s last performance

Target Audience
Maslow
The tour will be aimed for
‘social climbers’ because
this type of target audience
likes to be kept updated
with all the new fresh relent
information on artists and
music.
Katz
The tour will be relevant to
Katz Uses and Gratifications
because the viewers will be
able to be ‘personally identify’
with the artist in order to
become excited and ready for
the tour.
This is due to the music being
aimed for the audience
through what the music is
about.

Target Audience
My tour will be aimed for
aspirers, succeeders and
explores. This is because
the tour will match all of the
needs that are defined
within each of these
categories.
• Age: 12+ = this is because this is the
appropriate age-group to visit the live
performance due to the type of music
that is being played
• Gender: Male and Female = this is
because the music that is going to be in
the tour is aimed for any gender
• Class: Working, Middle and
casual/lowest grade workers class =
this is because the type of music
appeals to this type of social class as
the music is professional and emotional
for the fans
• Nationality: Any = this is because the
music is not aimed for one certain
nationality as the music is created for
anyone who would like soul music
Hartley Psychographics

Target Audience
The audience will be in the category of ABC1C2D and maybe E.
This is due to the fact that the tour is open for all people who
would enjoy the music. However, E is unlikely because that
category of the audience may find it difficult to get the tickets
to see the show
Socio-economic needs

Personnel
Myself Designer Editor IT Technician
My job is to make sure
that I look over
everything that is going
to happen in order to
make this poster and
audio-visual. Everything
has to have my opinion
before any actions are
made.
For example if the
designer wanted to
change a colour out of
the three colours, the
designer would have to
ask me in order to find
out if the permission is
given to change the
colours.
The designer has also
a very important job.
The designer will
design the look of the
poster, site and audio-
visual.
The designer will keep
in mind the target
audience as well in
order to make sure
the poster can appeal
to the target
audience.
The Editor will be
helping make sure
everything is running
smoothly. The editor
is also in charge for
proof-reading the
poster for any
grammar mistakes or
spelling mistakes. This
is very important so
then the final draft
can look professional.
The IT Technician is in
charge of actually
making the site and
social sites for the
tour to be promoted.
The Technician will
also be with the
designer many times
because he will need
to keep to how the
designer has designed
how the site will look
and provide help if
there is any trouble
regarding the
computers that
people will have.
Cost: I will get part of the
percentage from how much
the tour grosses
Cost: £1, 790 per month Cost: £2, 495 per month Cost: 1, 916 per month
http://www.payscale.com/research/UK/Job=Editor/Salary
http://www.totaljobs.com/salary-checker/average-it-technician-salary
http://www.payscale.com/research/UK/Job=Graphic_Designer/Salary

Equipment costs breakdown
Computer x4 Dell Desktop PC Computer Set - 17" Flat LCD Monitor - Optiplex Series Desktop - 1GB - 80GB -
Wireless Internet Ready WIFI - Keyboard - Mouse - Power cord - Windows XP Pro SP3 Pre-
installed
£55.49 x 4 = £221.96
Printer x1 Epson Expression Home XP-322 All-in-One Printer with WiFi/Epson Connect (Print/Scan/Copy)
£49.00
Photoshop for 1 month £10
Paper 5 Star Premier A4 Copier Paper Smooth Ream-Wrapped 80gsm High White - 5 x 500 Sheets
£14.49
Printer Ink 20 inks, Compatible Printer Inks Cartridges
£8.99
Pens Staedtler Stick 430 F-9CP5 Ballpoint Pen Fine Ballpoint Pen Fine - Black (Pack of 50)
£9.33
Property office space for a
month
Including desks and chairs
CO-WORK CANNON STREET
£549
Water machine BRITA XXL Optimax Cool Water Filter, 8.5 L – White
£26.18
Overall cost:- £888.95
Here is a table filled with what is needed within the building that will be used and how much everything cost
when designing the poster:

Budget Summary
Poster Advert
-£18 (Printing)
-£79 (Advertising the poster)
-£888.95 (Equipment and Office)
-£1,790 (Designer)
-£2,495 (Editor)
-£1,916 (IT Technician)
£18 + £79 + £888.95 + £1,790 + £2,495 +
£1,916 = £7, 186.95
-£200 (Magazine Cost)
-£1,040 (Advertising Rate)
-£888.95 (Equipment and Office)
-£1,790 (Designer)
-£2,495 (Editor)
-£1,916 (IT Technician)
£200 + £1,040 + £888.95 + £1,790 + £2,495 +
£1,916 = £8,329.95

Spending Power
For this tour, I will charging the fans
of Hannah £50 per ticket. This is
because this is around the same cost
that Adele had used for her tour in
order to make back her money.
However, the tickets will cost a little
cheaper than Adele’s due to how
huge a hit Adele is compared to the
fans of Hannah.

Copyright
Copyright is one of the most
important example that has to be
considered. Copyright arises
automatically when a work that
qualifies for protection is created.
To make sure that my poster and
advert cannot be copied, I will
include using the copyright
symbol near the logo of ‘Hannah’
to convey that my work, if
somebody would like to borrow
too many features off of my
poster or advert, they will need
to have my permission.
http://www.cla.co.uk/copyright_information/copyright_information/

Photography Consent Form
Before taking the pictures, I had to
make sure that Hannah needed to fill
in a photography consent form. This
is because this could then manage
for me to have the right to take
images for the poster and advert.
The form had to explain clearly, with
no misleading, of exactly what I was
going to do with the images once I
had taken them. I then had to make
sure that if Hannah agreed to
everything, we could go ahead and
take the pictures needed. This could
then stop Hannah suing me for the
pictures I take, unless there was a
mislead or image that didn’t get
explained in the form.

Royalties
A royalties payment is made to the legal
owner of the poster and advert if
another person would like to use it for
generating revenue.
This would be relevant to myself as I am
the owner of the poster and advert in
case somebody else would like to have
legal ownership of this poster and advert
for their own purposes.
However, if I say no, then the person
trying to get revenue will not be able to
get any revenue legally.

Representation
‘Male Gaze’ (Laura Mulvey - 1975)
The idea of gaze is one that deals with
how an audience views the people
presented. Women have distributed this
idea into the following three dimensions:
 How men look at women
 How women look at themselves
 How women look at other women
This can link to the poster and advert in
order to get many male viewers
interested in the tour in order to receive
more people buying more tickets.
‘Men act, women appear’ (John
Berger - 1972)
The idea that ‘women appear’ can be
taken into consideration for men to get
the attention of tour. This is because of
how men stereotypically see women as
men will find that Hannah is appealing.
The idea that ‘men act’ cannot be taken
into consideration for this tour. This is
because there is no male in Hannah’s
band due to how she is more of a solo
artist.

Representation (Continued)
‘Female Gaze’ (Diana Saco)
The ‘female gaze’ can be used to relate
to the tour poster and advert. This is
because Hannah will have many female
fans. The fact that Hannah’s picture will
be on the poster and advert will manage
to get the attention of the female gender
to see that she is doing a tour and buy
tickets.

ASA
The Advertising Standards Authority (ASA) is
the main manager of all known adverts in
social media and are responsible to any
complaints from people and to make any
necessary changes to the reports such as
misleading information, incorrect dates etc.
ASA are also responsible for companies’
advertisements to follow their rules and
regulations.
The rules must be taken seriously and must be
sure to be followed. Otherwise the ASA may
take down the poster and advert completely.
For example, my poster and advert must not
include and misleading information and
incorrect dates. Otherwise a complaint could
be made about inappropriate information.
https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx

M2 – ASA Codes related to my
product(s)
Some codes are more important to
consider than others such as:
• Misleading Advertising – make sure
that the advertisement does not
include any information to confuse the
viewer (for example, wrong locations or
dates).
• Harm and Offence – Making sure the
advertisement does not cause any harm
or serious or widespread offence to the
viewers (for example, racist remarks).
• Preface – Relevant information needed
in the advertisement that is kept to high
standards in marketing
communications.
• Children - The advertisement cannot
has any unsafe practices and unfair
pressure towards young viewers.
https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx

Intellectual Property
Intellectual Property is having the
right to protect and stop people
stealing or copying my poster and
advert.
This will be helpful to my poster and
advert because it will protect the
advertisement from anybody, who
doesn’t have my permission, to copy
it.
This means my poster and advert has
the rights to make sure their the
poster and advert cannot be copied
unless permission is given otherwise
it is illegal.

Public Interest
Public interest is when a idea has the
welfare of the public in mind which is
approved through promotion.
This is one of the most important
considerations to consider. This is
because everything relies on the public’s
view in this idea due to the poster and
advert being designed for the public.
If the public will not like the poster and
advert, the chances will lead to not as
many people buying tickets to go to the
tour to see Hannah.

Offensive Material
To make sure the tour can be advertised in
a positive way, the poster and advert must
not be offensive to the target audience.
This is because it may anger some of the
viewers that I am trying to get and
therefore lead to some or even no tickets
being sold.
This would be a major loss because this will
be how the tour will make the money.
To make sure the poster and advert cannot
be offensive I must make sure the poster
and advert does not include:
• Racism
• Sexism
• Mature Humour
• Strong Language
• Strong Sexual Content
• Use of Drugs and Alcohol

Conclusion
In conclusion, I will go with
Idea 1. This is because this
idea will manage to get a lot of
people’s attention better and it
is filled with a lot more
information. This idea will also
be the cheaper way to
advertise as well so it will
make the tour more easy to
make a profit.

Unit 15 - LO2

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Unit 15 - LO2

Editor's Notes