Unit 30 LO4
- 2. PROPOSAL 1
- 3. FUTURE DEVELOPMENT Looking at the future of my magazine, I will be wanting to make a website, an app and create social media pages. For making a website I would need to hire someone to follow my ideas and chosen layout to then create it with all my information, this can mean that I will have to pay around £200 as I have found a website maker company that will do it for a reasonable price. Another way in which I would want my magazine to be updated is through a mobile app. On this app there will ways in which you will be able to get new updates on the magazine, coupons for popular retail stores near, and contact information where you will be able to get in touch with us. Lastly, another way in which I would want my magazine to spread to is through social media. The reason for this is because I believe it a great way in which I will be able to get my magazine a lot more awareness and following.
- 4. MAGAZINE MIND MAP Masthead Colour scheme Types of images Frequency Brand identity Target audience MO Magazine Well known celebrities Monochrome + hints of yellow Following the eclectic convention of three primary colours. Yellow connotes: joyful, sunshine and light heartedness The Main image I will be using is a person I know that is a model. Monthly circulation – this is because not every popular artist is always coming out with new albums. Gives my magazine more time to find out information. Have an easy cover layout for everyone to remember Same colour scheme every new magazine C2 – E socio economics needs it would appeal to these demographics because of the magazines look and the type of language used and its target audience. MO – Monthly Ovation As it means Monthly Ovation, because of the knowledge and information that is within the magazine they will be able to give the magazine appreciation and enthusiasm.
- 5. TARGET AUDIENCE - MO The target audience I have chosen for my magazine is the same as my other magazine, Catalyst. The reason for this is because I believe that the selected audience that I have chosen, which in the socio-economics needs table is known as C2 – E. The reason why I have chosen this as my chosen audience is mainly because I think that these types of people are in the age range that I want to sell my magazine to (17-28). Hartley’s theory: Age: For MO magazine the preferred age for this magazine is from 15-24, the reason for this because of the chosen genre and the type of content that is in the magazine which is in too complex for most below this chosen target audience. Gender: When looking at gender, I don’t actually have a gender that would be more likely to read this magazine as my chosen genre is a lot more diverse than others such as Rock for example is preferred by male mostly. Further to this, in some of the music that is displayed can be to extreme for minors to watch. Most buyers that are female wouldn’t want to be a part of some of the things that are in some videos etc. in the hip-hop/Pop scene. Class: For this magazine the chosen class for it would either be working class or middle class due to the fact that it doesn't’t contain strong language etc. and magazines are typically bought by people of the upper class. This another add on to the fact that the age and class go together in ways of trends and music. Katz Uses and Gratifications theory I want the audience to be ‘entertained’ (Diversion) when reading my magazine therefore I will make sure I provide them with the latest up to date music information from the industry and have a section in the magazine where they can get involved. Furthermore, I want the audience to be ‘informed and educated’ (Katz) with facts and information surrounding the music industry so I will make sure to put in relevant statistics and facts surrounding the artists.
- 6. HAND DRAWN DRAFTS (FRONT PAGE) MO: For this magazine I changed it a lot. Looking at the masthead, you can see that I didn't’t change the placement as I wanted it stay relevant and having it near the cover stories is great way to get peoples attention. For the strapline, I had it place above the cover stories because of it not being the most important part of the front cover it doesn’t require a lot of space; however, the cover stories on the other hand do need a lot more room than most things on the front as they are one of the main things that will be able to attract more people into buying the magazine. I had put the puff promotion close to the photo of the artist as it is another important part of the front cover that needs to be seen almost instantly when someone pick it up. Finally, the photo of the artist, I have put this in the middle of magazine again, but I changed it to being more than one as it will give the magazine more of a chance at looking aesthetically pleasing to more people.
- 7. GRAPHIC LAYOUT (DPS) MO For this magazine I have decided to take up a lot of the space with text. The reason for this is because of the audience that will I chose for this magazine is older than Catalyst magazine. The target audience that I have chosen for MO is 17-28, this means that the people who are reading this magazine will be more mature and will want to read the content. For the headline, I have put it in the top left of the left page, the reason for this is because its not very relevant on the double page as it isn't important for an older audience. Further to this, looking at the photos, I decided to not make them to big due to the target audience being more mature.
- 8. MOOD BOARDS – MO
- 9. FONT STYLES MO magazine fonts For MO magazine I have chosen these fonts because they reflect my intentions with this magazine, as you can see with some of my chosen fonts are more suited to my audience. Looking at font number three, it definitely target my audience of the socio-economic needs table which was from C2- E, this has an age range of about 15-25 meaning that I will need to make sure that my fonts are more informal as it will attract the targeted audience.
- 10. HOUSE STYLE - MO Colour scheme For MO magazine I will be using monochrome with hints of yellow. This is because using black and white will show the contrast of my magazine and how my magazine can bring sunlight to the darkness using the hints of yellow. I have decided to using yellow because I connotes sunlight and joyfulness. Font style For MO magazine I will be using the font style is known as ‘Arial rounded MT bold’. The reason for this is, I think that is a great font to go with my masthead, also because of my younger targeted audience as the font is rounded and bold it shows the informal side to my magazine, as I don’t intend on targeting anyone over the age of 25 and that aren't in the socio-economic needs sector that I have chosen. Social media MO magazine will be a synergy with all social medias. This is because I will then be able to reach out to a lot more people and possibly on a global scale eventually. Using the most popular social medias such as Instagram, Snapchat and twitter to promote and give my audience updates and possible exclusives.
- 11. masthead Main image 1 Advertisements 2 Contents page 3 Feedback from audience 4 Main image 5 Pictures 6 7 Advertisements Article Headline Article Headline Article strapline 98 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 DPS: pages 14-15 Magazine flat plan Harry Myers Article Headline Headline Article Continued article Continued article Article Headline strapline text Advert Headline Advert Headline Article Article Tour information Reviews on the magazine text Reviews on the magazine Mail Advertisements Advertisements What's on the next weeks magazines
- 14. STAFF AND COST Staff Cost Publisher x1 £45,000 Editors x3 £24-28k per year for people who have less than 20 years experience Journalists x4 Starting from £15,864 -£30k Writers x3 Start at £34k Photographers x3 Around £20,000 per year Marketing x2 Starts at £32,209 per year Advertising on social media x2 Range from £2.5k to £15,000 Designers x3 £21,599 per year Finances x3 £60,000 per year Human resources x2 £24,441 per year For my staff costs I have used databases including the average pay for each role. The reason why I have done this is so people know what they are working for and just to make it fair for everyone who will be working for the magazine.
- 15. EQUIPMENT AND COST Equipment Cost Office space Fetcham, surrey - £220 per month (1 year = £2640 iMac computers x15 £1049x15 = £15,735 Adobe creative Cloud all apps + adobe stock x15 £10,458 Printer (HP PageWide 377dw Multifunction Business Inkjet Colour Printer + Amazon Protect 2 year Breakdown & Accidental Damage Cover for Office Equipment) x2 £608.18 Cameras x4 £16,400 Lighting equipment (ASHANKS 100W Led Spotlight Fresnel Light Replace 1000W Tungsten Light Dimmable Switch Bi-color LED Studio Continuous Lighting 3200-5500K for Camera Photo Film Lighting Equipment) x2 £359.98 Paper (Xerox Performer Paper A4 80gsm White 003R90649 Pack of 5 Reams) x5 £100.75 Ink for printer x4 £275.96 Stationary x5 £59.95 Desks x15 £1,035 Chairs x15 £974.25 TOTAL: £38,189.07
- 16. PRODUCTION PLAN Week beginning Monday Tuesday Wednesday Thursday Friday Find a location for an office Buy equipment Recruit staff Set up equipment and furniture in the office Meet all employees and go through what needs to be done Completed by June 4th June 5th June 6th June 7th June 8th Week beginning Monday Tuesday Wednesday Thursday Friday Get writers and journalists to gather information for the magazine. Organize a meeting for design ideas Set a date to when the magazine will be released Manage the schedule for the magazine Editorial and budget decisions need to made Completed by June 11th June 12th June 13th June 14th June 15th When looking at a production process I followed a professional one off the internet closely.
- 17. PRODUCTION PLAN CONTINUED Week beginning Monday Tuesday Wednesday Thursday Friday Editorial and budget decisions need to made Decide the content which will be in the magazine Decide the content which will be in the magazine Edit the magazine Edit the magazine Completed by June 18th June 19th June 20th June 21st June 22nd Week beginning Monday Tuesday Wednesday Thursday Friday Edit the magazine Layout the pages for the magazine Layout the pages for the magazine Proofreading Proofreading Completed by June 25th June 26th June 27th June 28th June 29th I will be making around 15,000 copies for my magazine. The reason for this is because of the high demand for the exclusives that my magazines can provide. https://hosbeg.com/suit-yourself-meaning-of-suit- yourself/#_recommendation
- 18. PRODUCTION PLAN CONTINUED – LAUNCH DATE June 30th is a good day to launch the magazine as it is the end of the month and most people would have been paid therefore will have money to buy the magazine. Week beginning Monday LAUNCH MAGAZINE Completed by June 30th
- 19. PRINTING QUOTES AND COST For creating my magazine I have chosen to make it with 15,000 copies allowing me to spend as little as possible but still giving out enough magazines that will be able to reach a reasonable audience. Making a bundle of one magazine is a lot cheaper in comparison to printing a single magazine multiple times. To print one magazine it came to £20.35 whereas if I was to print 15,000 magazines it would come to £5,239. https://print24.com/uk/product/magazines/
- 20. DISTRIBUTION TO RETAILER AND COST For my magazine I will selling my magazine in retailers such as: WHSmith: For my magazine it is crucial that I sell my magazine here because it is one of the biggest shops for selling books and magazines etc. further to this, if I was to sell my magazine here I would be able to reach a much wider audience allowing my magazines recognition to flourish massively. To be able to get my magazine into a retailer of this level it has to be one of great quality in every way, this means that the customers that go to buy a magazine will not judge the magazine by its front cover because it takes a lot to get your magazine onto the shelf at this retailer. ASDA: I have chosen this retailer to distribute my magazine simply because of the amount of people that go to ASDA every week. On average there are around 18 million that go to this retailer every week. In comparison to others this is above all, this is great for my magazine because it will surge the amount of sales we will make when selling the magazine. Even though, ASDA isn't known for its selling of magazines it will still give my magazine a great chance of popularity due to the amount of customers they have every week,
- 21. WHERE WILL THE MAGAZINE BE MARKETED? I will advertising my magazine using specific social media platforms. These are Instagram, Facebook, Snapchat and Twitter. The reason for this is because on these platforms I will be able to reach millions of people on a daily basis, this is great for the magazine because it will give it a chance to sell a lot more and I will be able to send out notifications for the people who are subscribed to the magazine; they will need the information that I will be able to provide through my chosen social media platforms such as what is going to be in the magazine. For the selling of my magazine I will be using certain retail stores such as WHSmith and ASDA. To be able get my magazine to be sold in these retailers there will be a cost that I will need to pay in order to have this granted. To make this happen we will need to spend more money so that the magazine will be sold however, we will be making more money back through the two retail stores that are selling my magazine. An example of some of the statistics of my chosen retail stores is ASDA. They have more that 145,000 dedicated colleagues who are serving more than 18 million people every week. Having my magazine sold in ASDA is great because of the number of people that visit it every week will help with the amount of magazine that will be sold and the amount of money the magazine will be making. Source: https://corporate.asda.com/our-story/company-facts
- 22. ADVERTISING REVENUE For the advertising of my magazine, I will be setting certain costs for the range of adverts that will be used. For example: Full page: Ranges from £500 - £20,000 Half page: This will cost around £2,500 DPS: A double page spread will cost around £10,000 Due to the amount of space that it will use there will be set costs for these types of adverts, these will be the main income for the magazine in general, along with the sales of physical magazine copies too. The reason for having adverts in the magazine is mainly because they bring in a lot of income for the magazine as companies will want to have their business/product in our magazine and the more people we get buying the magazines means that there will be much bigger companies willing to pay a much larger sum to have their advert in the magazine.
- 23. ADVERTISING IN SOCIAL MEDIA PLATFORMS Using social media platforms in ways of advertising is a key form of bringing in income for the a business in new age of technology advancement. The reason for this is simply because everyone relies on their phone and most people who have a phone have some kind of social media account such as Facebook, Snapchat, YouTube, Instagram and Twitter etc. due to the fact that everyone is on social media everyday, a great way to advertise like a magazine is through any social media platforms. The social media platforms that I will use are Snapchat, Instagram and twitter. The reason for this is because of my chosen audience which is 15 to 24. On these platforms the age that most people are on these apps are in the range of my target audience.
- 24. PROFIT AND LOSS BREAKDOWN For the first year of my magazine being released, the loss to profit ratio will be far outbalanced as the loss will be much bigger in comparison of the profits that the magazine will bring to the business for the first section of the magazines release. For the first year it will be a lot harder to sell etc. due to the magazine being new and no one will know of it meaning that they will not know how good it is, this will mean that the magazine will not be selling nearly as much that it will in the future. For the first issue of the magazine the profits will be a lot smaller as there will be less adverts that will want to promote in the magazine, this will mean that to get more money from the magazine it will take time as the bigger companies wont want to have adverts in a new magazine that doesn't’t sell a lot. After the first year of selling the magazine, I will have all of the costs put together. For example, there will be a total cost of £361,656 as this is to spend on the equipment and making sure that all the staff have the correct equipment to go through everyday and compete their work. To make this all happen I will be working in an office, this will cost £220 per month, this price comes with every including the desks and other extras that are required in an office. After everything is all set up we would then need to review the pricing of the staff as a whole, looking at how much it is going to cost each month. The total cost every year for the total amount of money that will go into paying the salaries of the employees will come to, £737,097.
- 25. SPENDING POWER OF AUDIENCE Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and bands an individual purchases will reflect that persons characteristics and patterns of living. This will apply to my magazine as my genre for my magazine is Pop, for the higher percentage of the people who listen to this music they are the younger generation who would be in the categories known as aspirers and explorers. This is because at their age they will be new to a lot of things. This would be good for my magazine as they are more open to explore and find ways to maybe to look into more fashionable trends. They will be able to find this in the magazine which could also mean that there will be more subscribers, this will allow my magazine to hopefully grow in popularity due to the price that will be below the average cost of a magazine. Psychographic table
- 26. SPENDING POWER CONTINUED Socioeconomics (also known as social economics) is the social science that studies how economic activity affects and is shaped by social processes. In general it analyzes how societies progress, stagnate, or regress because of their local or regional economy, or the global economy. Ways to attract more subscribers: • Show pictures of who would be interviewed. • Photoshoot of a well-known celebrity • Lower price • Include newly released album for a cheaper price. • Discount on a celebrities clothing • Give people a chance to win tickets to go see a celebrity sing live. Using these points in my magazine will bring in more profits because of the chosen audience this will apply more to them because they will see the magazine as a great thing to have the front seat to as it will always have the best information and exclusives on all of their favourite celebrities. Doing this will make a lot more people want to subscribe to the magazine because they will have a much faster access to the magazine.
- 27. ETHICAL & LEGAL ISSUES. The IPSO(independent press standards organization), has set rules known as the editors code of practice, in which the editor of a magazine, newspaper or any other form of media, has to follow a particular rule set followed by this organization. Initially it was the PCC (Press Complaints Commission) that dealt with these rules and set specific standards that editors would have to follow, and now this has been taken over by the IPSO. They focus on a long list of categories such as Accuracy, Privacy, Harassment, Intrusion into grief or shock, Reporting Suicide, Children, Children in sex cases, Hospitals, Reporting of crime, Clandestine devices and subterfuge, Victims of sexual assault, Discrimination, Financial journalism, Confidential sources, Witness payments in criminal trials and Payment to criminals. These are all the categories that are included in the editor’s Code of Practice.
- 28. COPYRIGHT © • Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t print, publish, perform, film, or record literary, artistic or musical material that already exists. • Within my magazine, I will be making sure that I become a member of the BBC so that I will never breach any standards and everything I publish will be protected. • The copyright in a work of authorship immediately becomes the property of the author who created it at the moment it is put into fixed form. No one but the author can claim copyright to the work, unless the author grants rights to others in a written agreement
- 29. Editor’s code of practice Accuracy Looking at this section, the press are made sure to take care and not to publish inaccurate, misleading or distorted information or images, including headlines not supported by the text. Also, the press, while free to edit and campaign, they must distinguish the clear difference between comment, conjecture and the facts. Privacy Every person is entitled to respect their privacy and family life etc. further to this, for people taking pictures, it is not acceptable to take a photograph individuals, without their consent, this means that when they are in public or in private places their privacy needs to be respected. Harassment Journalists must not engage in intimidation, harassment or persistent pursuit. It isn’t allowed for journalists to consistently ask questions, calling, following or photographing people once asked to stop. Instruction into grief or shock In cases involving personal grief or shock, enquiries and approaches must be made with sympathy and discretion and publication handled sensitively. These provisions should not restrict the right to report legal proceedings. Reporting suicide When reporting on a subject such as suicide, to prevent simulative acts then care and caution must be taken to avoid excessive detail of the method used, while taking into account the media’s right to report legal proceedings. Children Everyone should be allowed to complete their time at school with intrusion. Without school authorities then they are not allowed to photograph or approach the pupil or pupils. https://www.ipso.co.uk/editors-code-of-practice/ Children in sex cases In any kind of press report of a case involving a sexual offence against a minor – They must not be identified, however the adult is allowed to be identified, a word such as “incest” must not be used where there is a child victim might be identified. Hospitals Journalists must identify themselves and obtain permission from a responsible executive before entering non-public areas of hospitals or similar institutions to pursue enquiries. The restrictions on intruding into privacy are particularly relevant to enquiries about individuals in hospitals or similar institutions. Reporting of crime when reporting a crime, relatives or friends of persons convicted of committing a crime should not have their identity shared if they do not give consent of such things, unless they are relevant in context. The reason for this is because if there is a minor involved in the case who can be a witness or the victim of the said crime, this must not restrict the right to report legal proceedings. Clandestine devices and subterfuge The press must not seek to obtain or publish material acquired by using hidden cameras or clandestine listening devices; or by intercepting private or mobile telephone calls, messages or emails; or by the unauthorised removal of documents or photographs; or by accessing digitally-held information without consent. Victims of sexual assault The press must not identify or publish material likely to lead to the identification of a victim of sexual assault unless there is adequate justification and they are legally free to do so. Discrimination Details of an individual's race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability must be avoided unless genuinely relevant to the story.
- 30. Editors code of practice continued Financial journalism Even where the law isn't prohibited, journalists must not use for their own profit financial information they receive in advance of its general publication, or should they pass any kind of information to others that shouldn’t have the information. Confidential sources Journalists have a moral obligation to protect confidential sources of information Witness payments in criminal trials No payment or offer of payment to a witness – or any person who may reasonably be expected to be called as a witness – should be made in any case once proceedings are active as defined by the Contempt of Court Act 1981. This prohibition lasts until the suspect has been freed unconditionally by police without charge or bail or the proceedings are otherwise discontinued; or has entered a guilty plea to the court; or, in the event of a not guilty plea, the court has announced its verdict. Any payment or offer of payment made to a person later cited to give evidence in proceedings must be disclosed to the prosecution and defence. The witness must be advised of this requirement. Payment to criminals Payment or offers of payment for stories, pictures or information, which seek to exploit a particular crime or to glorify or glamorise crime in general, must not be made directly or via agents to convicted or confessed criminals or to their associates. Editors invoking the public interest to justify payment or offers would need to demonstrate that there was good reason to believe the public interest would be served. If, despite payment, no public interest emerged, then the material should not be published.
- 31. Data Protection Act (1998) The Date Protection Act 1998 is an act put in place by the untied kingdom parliament, this defines the ways in which information about living people may be legally used and handled. Its main purpose is to make sure that certain individuals are protected against misuses or abuse of information about them. People that use data means that they would have to follow the strict rules that come with it, this is known as ‘data protection principles’. These are the things that they must ensure the information is: • Used fairly and lawfully • Used for limited, specifically stated purposes • Used in a way that is adequate, relevant and not excessive • Accurate • Kept for no longer than is absolutely necessary • Handled according to people’s data protection rights • Kept safe and secure • Not transferred outside the European Economic Area without • adequate protection If the information is more sensitive and needs the stricter rules such as: • Ethnic background • Political opinions • Religious beliefs • Health • Sexual health • Criminal records https://www.gov.uk/data-protection
- 32. FRONT COVER
- 34. BACK PAGE