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Unit 30: Pitch
- 1. Welcome to my Unit 30Pitch By Patrice.Insua
- 2. Initial Magazine Mind map IdeaOne TeensRule Brand Identity Placed next to the main image or alongside the masthead and strapline Target Audience Aimed towards the young generation of roughly 16 to 23, as the content will relate to them more Masthead Name Expand the knowledge on the music industry, with the short content displayed. For this magazine, I have decided on the name ‘TeensRule’ Frequency Inspired by the magazine ‘Billboard’ An addition that I will sell my product monthly, as I want to present updates, and not bore readers Color Palette With use use of bright and bold colors that will attract the young generation to read the magazine, as the contrasting colors will compliment each other Images Involved A Main image for front cover, and multiple images of throughout the magazine, such as contents, adverts and DSPs. My chosen magazines of inspirations ‘Billboard’ and ‘Respect’ Strapline A short briefing of the magazine and a connotation that it is a well-known magazine. Additional Contents Adding a barcode for; pricing, date and issue. Also photo credits and finally, small sections of cover lines.
- 3. Initial Magazine Mind map IdeaTwo RockStars Masthead Name Alongside the Brand Identity, the magazine will let the public known about what the content would be about and therefore, I have decided on name this magazine ‘RockStars’ Frequency Inspired by the magazine ‘Kerrang’ and ‘Respect’ Providing the public with an issue of its monthly purpose of updates, gossip, reviews and interviews Target Audience Also towards the young generations as such the context and information provided will appeal to them more as of the age range of 15 to 24 Images Involved With a decent amount of information, the public can be anchored to the cover and the contents as such of the popular celebrities and artists. Also my chosen magazines of inspiration are ‘Billboard’ and ‘Respect’ Color Palette By involving the use of contrasting colors that will enhance the quality of the magazine, along with the influence of the other magazine, bright and bold would make the magazine cover stand out more Brand Identity Possibly placed in the corner of the magazine, to remind the public was brand the magazine has been published from a popular brand, for example, NIKE or BEATS Strapline An eye-catching quote, or also a brief to remind the public about the magazine's popularity Additional Contents Similar to the layout of ‘Billboard’ my magazine must look popular and professional, and compliment the brand
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- 10. Location Recce -Risk Assessment
- 11. Audience Theories; TeensRuleand RockStars TeensRule Maslow Explorers Survivors Social Climbers Caregivers ● Aimed towards Explorers and Social Climbers ● Content contain information and entertainment that would anchor in the public of my target audience. ● The majority of the text would introduce and encourage the idea of social interaction, as through the website and social media. RockStars Hartley Age Gender Class Ethnicity and Nationality ● Appeal to the male gender as this magazine; ‘RockStars’ is the focal point of the rock genre. ● Class, Ethnicity and Nationality is not the main focal point of this magazine. ● The focal point of age, as the magazine would relate to the older teens into the early adulthood.
- 12. Graphic Layouts andHand Drawn Drafts
- 13. Graphic Layouts andHand Drawn Drafts Masthead Main Headline Barcode Main Image Puff Promotion Cover lines Anchorage Text Cover lines
- 14. TeensRule; ● House Style ●The use of bright and eye catching colours to draw in the public target audience ● Suits very well with the ‘hip-hop’ genre ● Link my models outfit to the magazine style a. Font Style b. Bold and would complement the magazine front cover c. Simple yet effective d. Works really well this the dark red masthead RockStars; ● House Style ● Reflects the aspect of the ‘Rock’ genre ● Appeal to the male gender ● Model outfit ideas a. Font Style b. Represents the magazines style and approach c. The soft edges give good contrast to between the main image and the masthead House Style and Font Style
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- 19. Four Week ProductionProcess Week 1: 05/02/2018 - 11/02/2018 Day of Production Monday 05/02/2018 Tuesday 06/02/2018 Wednesday 07/02/2018 Thursday 08/03/2018 Friday 09/02/2018 Saturday 10/02/2018 Sunday 11/02/2018 What must me done: With the starting date of production, before work, printing and selling has begun; Planning as four week production process of the magazine as well as planning on daily/weekly budget on the production. With the usefulness of planning organising teams on the different stages of producing the magazine, may make things easier and meet the deadline Planning, on managing the a weekly budget as how much to spend during the production and also informing the teams what what to complete by following a daily schedule, this would therefore result in a organised plan without the means to rush the workload. Management of sticking to the schedule as this would help the production of the magazine as well as the different teams understanding what to do and what to complete within a certain timeline. And occasional check of the schedule on what to fix if a problem may occur. After the meeting on the specification on the workspace, the production of the magazine beginnings. Journalists and photographers will be interviewed and hired to research and to background stories on popular artists and bands through interviews. Paper manufacturing of the front and back cover begins. Readers team discuss interviews with the journalists; the technology department check the photos: This may only continue if any research for information has been found and is useful the printing production. Journalist may need the weekend and gather info. N/A N/A Complete by: End of the day Wednesday Afternoon End of the day Friday Afternoon Monday Morning N/A N/A
- 20. Staff and Cost(Max of 30 employees) Quantity Job Salary Range x2 Publisher £23,523 x2 Editor and Layout £17,968 x5 Journalist £15,611 x3 Photographer £13,503 x4 Marketing £22,861 x2 Design and Graphics £16,013 x3 Quality Control (Director) £15,688 x5 Writer £15,670 x1 Finance Budget Management £23,791 x3 Proper Management (Schedule) £23,934 Publisher - https://www.payscale.com/research/UK/Job=P ublishing_Manager/Salary Editor and Layout- https://www.payscale.com/research/UK/Job=E ditor%2C_Magazine/Salary Journalist - https://www.payscale.com/research/UK/Job=J ournalist/Salary Photographer - https://www.payscale.com/research/UK/Job=P hotographer/Salary Marketing - https://www.payscale.com/research/UK/Job= Marketing_Manager/Salary Design and Graphics - https://www.payscale.com/research/UK/Job= Graphic_Designer/Salary Quality Control - https://www.payscale.com/research/UK/Job= Quality_Assurance_(QA)_%2f_Quality_Contro l_(QC)_Inspector/Salary Writer - https://www.payscale.com/research/UK/Job= Writer/Salary Finance Budget Management - https://www.payscale.com/research/UK/Job=B usiness_Analyst%2c_Finance%2fBanking/Sal ary Proper Management - https://www.payscale.com/research/UK/Job= Management_Accountant/Salary
- 21. Equipment Price Total OfficeWorkspace 1,400sq ft (130 sq m) £1,360 p/m £1,904,000.00 Office Chairs x30 £56.00 £1,680.00 Tables x30 £59.99 £1799.70 Pens x1000 £4.47 Pack of 50 £4470.00 Paper x100 £5.04 (100 Sheets) £504.00 Printer x2 £139.50 £279.00 Computer x30 £119.99 £3599.70 Printing Ink x50 £20.39 Pack of 2 £1019.50 Camera x5 £293.63 £1468.15 Keyboard x30 £10.04 £301.20 Mouse x30 £7.99 £239.70 Photography Studio x5 £104.95 £524.75 Lighting Equipment x6 £329.99 £1979.94 Adobe Creative Cloud £73.93 £3844.36
- 22. Printing Quotes andCost https://print24.com/uk/product/magazines/
- 23. Advertising Revenue Advertorials PriceAmount Full Page £5,005 5 DPS £9,510 3 Half Page £2,752 9 60 pages per magazine £5,005 x 5 = £25,025 £9,510 x 3 = £28,530 £2,752 x 9 = £24,768
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- 25. Advertising TeensRule via.Facebook @rockstars Rockstars And we have done it again!!! This year has been crazy with the latest news and updates on the musical industry. Now we have achieved a special interview with the popular teenage rockstar Theo Barrett. He is an amazing person and has presented that in the interview we had with him. We will most likely have him more in our magazine in the future RockStars
- 26. Advertising RockStars via.Twitter Looks like we have an update that our third edition is coming out this week😎 summeredition teensrule TeensRule @teensrule
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- 28. Overall Profit andLoss Equipment Cost Staff and Cost Advertising Revenue Printing Quotes and Cost Marketing Magazine (Selling the Magazine) Number of Magazines Sold Advertising Subscription Sale £1,904,000.0 0 + £1,680.00 + £1,799.70 + £4,470.00 + £504.00 + £279.00 + £3,599.70 + £1,019.50 + £1,468.15 + £301.20 + £239.70 + £524.75 + £1,979.94 + £3,844.36 £23,523 + £17,968 + £15,611 + £13,503 + £22,861 + £16,013 + £15,688 + £15,670 + £23,791 + £23,934 £230,650 + £172,400 + £145,150 £1,832.63 + £20.35 2000 copies made and sold x £3.50 each x 12 months 2000 each £3.50 £43,145,000 + £29,570,000 + £29,030,000 25 magazines each costing £3.50 = £1,925,710.0 0 = £188,562 = £548,200 = £1,852.98 = £84,000 = £7,000 = £101,745,000 = £87.50 Total Loss = 2,475,951.54 Total Profit = £101,836,078.50
- 29. Final Products: TeensRule RoughPractice
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- 31. Chosen Magazine -RockStars
- 32. Feedback - SurveyMonkey Please take the time to answer my survey, and answer the questions based on how you found my pitch. I have email each of you a link to complete my survey as detailed and honest as possible. Thank you https://www.surveymonkey.co.uk/r/GCMN5SM
- 33. Thank you foryour attention