Unit 35 - jess sheridan

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 35:
Social Media Products
St. Andrew’s Catholic School –
Jessica Sheridan
1222

Twitter
Purpose
Twitters mission statement:
“To give everyone the power to create and share ideas and information instantly, without
barriers’. This statement reveals that people can write what they want and share it with
everyone. The verbal code “power” connotes that everyone is in control with what they are
writing and posting.
Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams
Twitter was launched in July whereby the service rapidly gained worldwide popularity.
https://pbs.twimg.com/media
/CnyVDCjW8AIZKXo.jpg
http://www.statisticbrain.com
/twitter-statistics/

Twitter (continued)
Colour scheme: Light blue, white, yellow and some writing is
grey/black. This colour scheme has relaxed colours
throughout, this can make people feel safe and calm when
tweeting.
The twitter homepage is set out so it looks simple to use for
the audience. When you log in it has a navigation bar at the
bottom of the page which can take you to ‘home’ or to let
you view your ‘notifications’ if someone has mentioned you
in a comment or favorite/ retweeted your tweet. Also there
is a ‘messages’ where people can direct message you
privately, they can only message you if you both follow each
other.
On the side there is a ‘trending now’ which is when people
tweet using a hashtag and then they hashtag something
which is trending this helps people connect with each other
and to find out more about what they tweeted about.

Twitter (continued)
This is the connect button where you
can find out what is happening
around the world and what people
are hash tagging about.
In this screen shot of twitter it is
denoting what people have tweeted
while I haven't been online. Where
is says ‘while you were away’ and
under that are all the tweets I
haven't been through. This helps
people stay on top of things on
twitter and to not miss anything.
This is the navigation bar at the bottom of the
twitter app. This helps people know when you get a
notification and it will come up with a blue number
(depending how many notifications you get). When
you click on the button which says ‘moments’ it
comes up with the news and what is going on in the
world. So you always know what’s happening.
Messages are private messages. You can only
message someone if they both follow each other.
The last button on the far right is where it will take
you back to your own profile. Where you can edit
your profile and look at your pictures you’ve
uploaded.

Twitter (continued)
This is the ‘Me’ button on the navigation bar, which takes
you to your profile where you can edit your profile.
Which includes; changing your picture, your profile
header, birthday date and look at your pictures.
When you click on ‘Me’ it brings you to your profile page
will holds all the tweets you have tweeted and the tweets
you have retweeted. You can also view your followers,
and the people you follow.
Where it says ‘Likes’ you can view what tweets you have
previously liked, other people from the public can also
see what tweets you have liked as well.

Twitter
• Target Audience - The target audience for Twitter are 25% of women and 24% of men who use twitter, the age range
for twitter is mostly 18-29 year olds who use Twitter which is 36%, 30-49 who use twitter are 23%, 50-64 who use
twitter are 21% and finally the 65 year olds are 10% of them who use twitter. This reveals that 18-29 year olds use
Twitter the most.
• Revenue – Twitter ears 85% or more of its revenue from advertising. Twitter uses promoted tweets, promoted
accounts and promoted trends. Twitter sells promoted tweets to marketers, and these then appear in users’ Twitter
feeds. Promoted tweets 50 cents and $2 per engagement, while promoted accounts cost between $2.50 and $4 for
every new follower. Promoted trends are trends that a user can click. When they do, they result list includes a
promoted tweet in the first result position. Promoted tweets cost as much as $200,000 per day.
• Legal & Ethical Issues that apply to the product – Twitter is safe against the notion that you never know what you're
reading is true, the biggest argument against the information on the internet. This is due to Twitters policy of verifying
accounts for well-known celebrities and organizations. Anyone can catfish a celebrities account but if there isn't a blue
tick (meaning verified by twitter) next to their name no one will believe it is the real person. The twitter policy site
also goes on to explain that they cannot verify every account (such as your personal account), but explains ways that
you can avoid being viewed as a fraud, such as linking other websites to this twitter account. These policies and
suggestions for users effectively end the issue of fraud on twitter.
http://sproutsocial.com/insights/new-social-media-demographics/#twitter

Snapchat
Snapchat is a popular mobile app that allows you to
send videos and pictures, both of which will self
destruct after a few seconds of a person viewing them.
Snapchat is also a fun messaging app. You can capture a
photo or brief video with it, then add a caption or
doodle or filter/lens over top, and send the finished
creation (called a snap) to a friend. Alternatively, you
can add your snap to your "story", a 24-hour collection
of all your snaps that’s broadcasted to the world or just
your followers. Your friends can view snaps for up to 10
seconds, and then the snaps disappear.

Snapchat (continued)
Reggie Brown brought the idea for a disappearing pictures app
to Evan Spiegel because Spiegel had prior business experience.
Brown and Spiegel then told Bobby Murphy, who had experience
coding.
The three worked closely together for several months, straight
through the initial product release, until Spiegel and Murphy
decided to deny Brown further access a few weeks before re-
launching the app as Snapchat.

Snapchat (continued)
Snapchat has developed a branded geofilters business, which gives
individuals and businesses the opportunity to purchase filters inside
Snapchat's popular stickers section.
For example, the recent X-Men: Apocalypse film paid to have branded X-
Men filters take over Snapchat in the run-up to its launch.
This campaign reportedly also included the purpose for users to swipe the
filters to purchase tickets, which adds an e-commerce opportunity from
which Snapchat could derive revenue.

Snapchat - Content
This is where you can discover what is
happening in magazines, newspapers
and celebrities life's gossip.
This is a good idea for the users because
they can view everything on snapchat
and keep up to date with things by
reading through the online news papers
and online magazines.
Snapchat also has big headlines and its
peoples snapchat stories who are there
videoing it.

Snapchat
This is the camera where you take
pictures/snaps, you can change it to flash
and when the camera is on you there is a
front flash. You can also switch cameras so
you can see yourself or change it to what is
in front of you.
This is what it looks like when you
send a picture/snap. You can see
when they have opened it and how
long they’ve opened it for. The
numbers next to some of my
contacts means ‘streak’ its how
many days you’ve been snap
chatting them. It disappears when
you don’t snapchat each other for
24 hours.

Target user Snapchat
https://www.quora.com/W
hat-is-Snapchats-target-
market-and-market-size-
and-how-does-it-cater-to-
that-market

Target user Snapchat
Snapchat has a primary US target market of over 50m 13-24 year olds, representing
their largest user demographic.
Globally, 55% of Snapchat users are in the US, with Europe making up the second
largest geographic totaling 33% of all users. More 30+ year olds are beginning to use
the service, but that usage is significantly lower.
Target audience – The snapchat target audience is 30% men and 70% women this is
proven in the screen shot of the picture below.
https://www.web-savvy-marketing.com/2016/07/using-
snapchat-for-marketing/

Legal and ethic issues Snapchat
On Snapchat people have different views on it, because it can get dangerous
if young kids are on it, they might not understand how it works they might be
manipulated into posting things they shouldn't be. Snapchat users like the
idea that the snap they send they can choose for how ever many seconds
they want the longest Snapchat is 10 seconds. Another disadvantage would
be that you have a certain amount you can type on Snapchat so its hard to
hold a conversation with someone, some Snapchat viewers might find that
annoying.
Legal & Ethical Issues – Snapchat has made it easier for teenagers to sext by the 3-10
second snapchats they wont be saved unless the receiver screenshots it. But the
person who send it will know they screenshot it because it will come up.

Data Protection Act (1998)
In this screen shot it shows that
Facebook is the most secure
messaging app that has been
reported. And it reveals snapchat is
one of the ‘riskiest apps been
found’.https://inews.co.uk/essentials/news/technology/snapchat-among-
least-secure-apps-data-protection-report-finds/

Revenue
How does this social media product make money?
Almost half of Snapchats revenue last year was generated by ads within the Discover
section of the photo-sharing app, according to new estimates from research firm
eMarketer.
Snapchat generated $149.8 million in revenue. 43% of its total US revenues in 2016, from
the ad format, eMarketer estimated.
Sponsored Advertising – snapchat sponsored filters are on the
tier of pricing for ads on the platform. The cost for sponsored
filters varies depending on the day of the week, holiday, trends,
etc..
Snapchat Discover – This is where you can discover what is
happening in magazines, newspapers and celebrities life's gossip.
This is a good idea for the users because they can view everything
on snapchat and keep up to date with things by reading through
the online news papers and online magazines.
http://wallaroomedia.com/snapchat-advertising-cost/

Instagram
Instagram is an online mobile photo-sharing,
video-sharing, and social networking service
that enables its users to take pictures and
videos, and share them either publicly or
privately on the app, as well as through a variety
of other social networking platforms, such as
Facebook, Twitter, Tumblr, and Flickr.

Instagram (continued)
Instagram was created by Kevin Systrom and Mike Krieger, and
launched in October 2010 as a free mobile app. The service
rapidly gained popularity, with over 100 million active users as of
April 2012 and over 300 million as of December 2014. Instagram
is distributed through the Apple App Store and Google Play.
Instagram began development in San Francisco, when Systrom
and Brazilian Krieger chose to focus their multi-featured HTML5
check project, Burbn on mobile photography.
https://www.instagram.com/about/us/

Instagram
The colour scheme is similar to twitter, the colours are blue and a bit of grey/white.
Instagram has 5 navigation buttons which you click on. The button which looks like a
house is the home button which takes you back to your followers pictures if they’ve
uploaded anything it will come up on home.
The star next to the home button is where you search for people and ‘explore’ the
most liked pictures or videos. The camera button is where you can either take a
picture and upload it or select an image from your photo gallery and upload it. When
you’ve chosen your image or taken one you can edit it using all the instagram effects
which will come up. The navigation bar which is a heart inside a comment icon is
where you can see who has commented on your picture or has tagged you into
something. Also it is where you can see you has followed you or liked your
picture/video.
The last button is where you can go to your profile and edit
or delete pictures/videos.

This is what happens when you click on the
search navigation bar. It comes up with the
most liked picture and also people you might
know or celebs you might want to follow.
In these two images of instagram the one on
the left is the instagram homepage where if
your followers upload a picture/video it will
come up on here. The picture on the left is
where you see who has commented on your
pictures or has liked a picture/video, also you
can see who has followed you here.

Lastly, this is what will come up if you click on your profile navigation button. Click on
‘edit profile’ and you can change your display picture, add your own personalized bio
to tell your followers what you like doing/ interests.
You can also add your website if
you have your own account you
want people to view. For example,
a clothing brand, YouTube channel
etc., to get yourself known more.
This is where you can change your
password and also add your phone
number; your phone number
won’t be shared with anyone else
it is there to keep your profile safe
incase you forget your login details
you have a option to put your
phone number in and they will
send your new login details by text.

Target user Instagram
You can download Instagram in the apple store and set up your account for free, you do not
have to pay to access Instagram. In April 2012 instagram joined with Facebook so every time
you upload a picture on instagram it comes up on your Facebook timeline. Also you can log into
instagram through Facebook instead of creating an account.
The different ages on instagram (17-35), there would be people who are ‘aspirers’ (Maslow)
because they might want to show everyone what materialistic possessions they have or post
their pictures which convey their persona. Although, like twitter you can get explorers due to
the fact that they may post images or videos linked to their indivualism. Instagram can be used
to ‘entertain’ (Katz) because the people who go on instagram get enjoyment of looking through
their timeline and forgetting about their lives.
http://www.powerretail.com.au/marketing/instagram-advertising-
e-commerce/

Revenue
Ad revenue for the quarter was $3.59 billion, a 53% increase from the same
quarter the year before. A portion of that revenue almost certainly came from
Instagram, which introduced paid advertising on its service in 2013.
Instagram is turning out to be a revenue-making machine, just like its parent
company, Facebook Inc. The photo-sharing app is expected to bring in revenue
of $3.2 billion in 2016, according to a report from Credit Suisse.
Instagram makes its money from advertising, just like Facebook. Facebook
doesn't break out Instagram's financials, but Facebook overall derived about
93% of its fourth-quarter revenue from ads.
Source: http://www.investopedia.com/articles/personal-finance/030915/how-instagram-makes-money.asp

Instagram (Legal & Ethical)
In this screenshot of instagram it is saying that when you post a picture on instagram you
own the picture and instagram doesn’t so they cant sell it to another company. For
example if you post a picture wearing a brand instagram cant sell that picture without
your permission to that brand company.

Instagram (Legal & Ethical)
In this screen shot it is saying that if you do not agree to the terms of use you
cannot use the service (instagram) these terms of use affect your legal rights
and obligations.

Data Protection Act (1998)
The Data Protection Act 1998 is a UK Act of Parliament which defines the law on the processing of data on
identifiable living people and is the main piece of legislation that governs the data protection.
For EU users instagram may take your personal information and transferred it to another country which has
different laws to Europe so that they are able to use this information.
The information which they also hold is also not guaranteed to secure users information as it may be accessed,
disclosed, altered or destroyed.
What do people need to be wary of when it comes to sharing personal information?
People need to be wary of sharing personal information because people can take your images and use them as
their own, this is called catphishing, when someone pretends to be someone they’re not.

Social Effects
Noam Chomsky suggested that social media erodes
normal social behaviors. Social norms have changed with
what people say to people on the internet. For example
some people are instagram trolls where they insult people
intentionally by commenting insults directly at them
constantly. In the real world people may not do this face to
face.
Dangers of anonymous social
media
Yik-Yak is an anonymous social media app for IOS and android. Developed by Tyler droll
and brooks buffington and launched in 2013. Yik yak allows users to anonymously create
and view “yaks” within a 10 mile radius. Users can contribute to the content by writing,
responding and up and down voting “yaks”.
This social media product encourages “shamelessness” (Andrew Keen – 2011) amongst it’s
users because you are writing bad/good things about people and being anonymous so no
one will know who said what.

Social Effects (continued)
Positives Convergence Negatives/Dangers
Twitter 1. Twitter is a way to keep your followers
up to date with current information
about your business.
2. Tweeting about special offers or new
products can encourage your followers
to find out more, potentially leading to
sales.
3. Tweeting about your people and your
brand's personality gives followers a
sense of your business as more than
just a supplier of goods or services.
1. Videos on the explore page or
when people post videos as
tweets.
2. GIFs
1. Destroying real world human
interaction and actually socializing
with people.
2. fake Twitter accounts
3. Catphising and accessing personal
information
4. Trolling
Snapchat 1. Its easy to use
2. Snaps only last up to ten seconds, it
can build up curiosity, anticipation, and
create a fair amount of buzz around
your new products or services.
1. Snapchat filters
2. Videos (snapchat stories)
3. On the discover page
1. Some teens assume that because
video and photo texts or "Snaps"
as they are called, disappear in
just a few seconds the app is
totally harmless. However, photos
can be saved as screenshots.
Instagram 1. Instagram can generate for your business
2. Free Advertising
3. Learn what people like
4. Reach new audiences
1. The LAD Bible instagram
account which has videos on
it to make people laugh.
1. Fake accounts
2. Cyber bullying and trolling
3. Harassment of people and
celebrities that users would follow
http://www.conne
ctsafely.org/wp-
content/uploads/s
napchat_guide.pdf

Commercial Uses – Advertising
Pay-Per-Click Advertising
Definition- Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which
an advertiser pays a publisher when the ad is clicked.
Sponsored Advertising
Definition- Sponsorship advertising is a type of advertising where a company pays to be associated with a specific event. In fact,
sponsorship advertising is very prevalent with charitable events. Besides from charitable events, companies may sponsor local
sporting teams, sports tournaments, fairs, and other community events.
Personal Recommendations
Definition- That is advice on investments, advice on conversion or transfer of pension benefits, or advice on a home finance
transaction and is presented as suitable for the person to whom it is made, or is based on a consideration of the circumstances of
that person.
http://www.wordstream.com/ppc
https://www.advansys.com/digital-marketing/ppc-services
http://smallbusiness.chron.com/5-common-advertising-
techniques-15273.html

Commercial Uses – Twitter Viral
Marketing
https://www.youtube.c
om/watch?v=WfX0MX
vRwFo
This Twitter advert wants to make people
happy and feel good when watching the
video, also it says ‘This is happening’ this
could suggest that the news and things
happening on in the world is happening all
the time and doesn't’t stop. In the video it
shows people supporting each other, and
clips of videos to make people smile about.
This picture denotes that even celebrities can tweet
about the hashtags people have been using and
make people known to make them feel better
about themselves; like in this picture ‘never be
ashamed’.

Commercial Uses – Snapchat Viral
Marketinghttps://www.youtube.co
m/watch?v=nm1RfWn0t
Q8
In this Snapchat advert, its showing the new things Snapchat has added to the
app, and explains and shows how to use it. This is important for the audience of
snapchat to know how to use the new gadgets on snapchat so they understand
how to use the app.
The colour yellow on snapchat can reveal
the color of sunshine, hope, and
happiness, this is giving the audience a
positive view when they see the app
advertised.

Commercial Uses – Instagram Viral
Marketinghttps://www.youtube.
com/watch?v=wF4tbA
0yYkc
In this Instagram advert the video is saying ‘have fun’ and interact with your friends
through Instagram. It also denotes two friends having fun taking pictures of memories.
Instagram is showing the audience that they can upload they’re memories and they will
be remembered forever. Throughout the video the pictures are going through all the
effects/filters instagram has to offer so the viewers can see what kind of filters there is.
There are also videos in this advert to show you
can upload videos and still have a filter on it.

Commercial Uses – Instagram
Products Advertised
The main reason that companies advertise is to make
consumers aware of the products or services offered.
Advertising can be used to draw in new customers or
to make current and former customers aware of new
products or sales. Another benefit of advertising is
that it can help a company establish its identity and
increase its brand awareness.
Instagram has the ‘sponsored’ adverts which helps the
customers/audience know what products are being
offered to them, Consistent advertising helps do this
by ensuring that the company's name stays in front of
potential customers, even when they may not be
ready to buy at that point.

Commercial Uses – Twitter
Products Advertised
Twitter is advertising Christmas jumpers for black
Friday, so they are making the twitter followers
that it will be cheaper; also by having ‘free
shipping’ and ’25% off’ would make the readers
more likely to buy the jumpers.
advertising can help increase a company's sales
and ultimately increase its earnings year over
year. This can also help attract new investors or
partners, especially if a company has opportunity
for expansion. Companies generally have control
over their advertising and can change the
message in ads to best suit their needs at a
specific time.

Commercial Uses – Snapchat Products
Advertised
On Snapchat the adverts are mostly of films, to show the Snapchat viewers what films are
coming out soon. It shows a 10 second trailer or sometimes a trailer longer than 10
seconds to get all the details in that Snapchat advert.
“Running an ad on Snapchat, the self-
destructing messaging service that's hugely
popular with teens, costs a massive $750,000 a
day, according to a new report.”
http://www.digitalstrategyconsulting.com/intelligence/2015/01/s
napchat_ads_costs_750000_are_they_worth_it.php
http://www.theverge.com/2016/6/1
4/11930386/snapchat-ads-api-
stories
“Snapchat’s ads API — application programming
interface — could cost advertisers $100,000 at
minimum, which is significantly lower
than Instagram’s minimum of $500,000 when it
first opened the platform to ads, according to
sources familiar with Snapchat.”
http://digiday.com/platforms/snapchat-slashing-ad-prices-brands-sources-say/

Commercial Uses – Twitter Product
Reviews
https://www.trustpilot.com/review/www.
twitter.com
In this screenshot the
person is complaining
about how they can’t
deactivate their twitter
account. This shows
that they aren’t
impressed with Twitter
so they complained.
This screenshot shows that this Philip is
standing up for what is right on Twitter
and is complaining about the Twitter
workers and how they are reacting to
problems on twitter.
This screenshot of the Twitter review is showing its one of the good
reviews because it has 4 green stars. The stars show how much they
rate it out of 5. The person who wrote this is saying they think Twitter is
the best App because the others have too many adverts on them and
you can’t use them so straight forward.

Commercial Uses – Snapchat Product
Reviews
In this screenshot it’s a mum of two
kids and she is saying snapchat is a
safe and fun app for kids. She rated
snapchat 5 stars.
This screenshot is showing the opposite and saying
its not a safe app and that nothing is safe on the
internet the persons evidence for this is where
they have googled ‘How to save pictures on
snapchat’ – this is important because people can
save other peoples pictures without their
permission and be sent to a lot of people.

Commercial Uses – Instagram Product
Reviews
https://www.commonsensemedia.org/a
pp-reviews/instagram
In this screenshot the person is saying that
Instagram is the safest app there is, but be
careful when following random people you
don’t know. They rated this app 5 stars which
mean they highly rate the app.
This review shows a ten year old child giving
advice on what you should or shouldn’t do or
post on Instagram. This is important to know
about what you should or shouldn’t post
because they can get screenshotted and sent
around or if you put your personal information
on Instagram someone else could get hold of it.

Conclusion
In this L0 I have found out three popular social
media apps so I can see the purpose of them
and how they advertise and also their layout. I
also found out the colour scheme's of them all
individually, the target audience and how much
money they make.

First idea - Purpose
My first idea will be based on instagram and
twitter. My idea will be users who put pictures
up and be able to edit the picture with special
effects/filters; then want to put a caption or
status so everyone can see. I will be calling my
App Filterz meaning to the filters on Instagram
and on twitter.

Target audience
Target audience
The target audience would be users aged 14 and over.
Katz
According to Katz’ Uses and Gratifications theory for the product, the target
audience will build ‘personal relationships’ with the other people interacting with
the product and bring people together.
Maslow
Maslow used the terms “safety”, “belonging/love” “Self- actualization” and
“esteem”. Safety and belonging comes into my media app because it’s going to be
a safe website and people will feel safe because their data will be protected
securely. Also everyone will be welcomed to it and made to feel as though they
belong.
Hartley
The age for my app will be 14 years and over, the gender will be primarily males
but females are welcome too.

First idea - Mind Map
Sources of
inspiration
FilterZ
Purpose
House
colours
Features
Slogans
Khaki
Grey
Blue
white
Profile page, statues, post
pictures, camera, video,
users can edit their profile
page.
To share pictures
with your friends
and update
statues to the
people you follow
Upload
pictures and
edit them.
“At the heart of the
image”
“Let your fingers do the
walking”
“Share moments. Share
life”

First Idea
The colour scheme khaki green, blue, white and grey.
I also chose the colour blue because I am trying to compete with a similar the
App such as Twitter which has the colours white, blue and grey in.
Twitter has the colours blue, grey and white on it
as you can see in these screenshots of twitter.
Green
blue
Grey
White

First idea
Font style
http://www.dafont.com
These are the Logos I might be using for my app the one on the left stands out and
looks appealing to my target audience.

Chosen font style
This is my chosen font style, Discoteque. I chose this font because
its different to other Apps fonts and stands out. I wanted a font
which stands out so the users would see it easily. Also I might
colour the inside of the letters to make it colourful for my target
audience. The second font style I chose was too basic and I wanted
something which stood out, and the second font style I chose
didn’t look like an App font looked like a fitness, gym font.

Copyright information
The copyright information would go on the
terms and conditions when the user downloads
the app they will have the choice to ‘Agree or
Disagree’ with the copyright information; all this
will go on the settings page. This is so all the
legal and technical information will be together
on a page instead of separate, this is easier for
the user so they don’t have to be searching for
it.

Competitors
Instagram and Twitter are my competitors.
There will be competition between my
product and Twitter and Instagram because it
has some aspects from both products of
inspiration, such as:
1. Upload images
2. Upload what you’re feeling (like twitter
e.g. tweets)

Synergy
There will be synergy with Gmail by having this synergy it
makes it easier for users to sign up to FilterZ.
The synergy will be found underneath where you log in,
where it says “log in with Gmail” I have done this so that
it’s a quicker and easier way of getting into FilterZ,
although if people don’t have a Gmail account they will
have to sign up manually.

Format and style
Homepage
The homepage will be where you see all the uploads people have updated from their profile, also suggestions
from your friends of who to follow.
Inbox
The inbox will be where you see all your direct messages towards you, you can also make groups in these
messages so you can speak to more than one person in it.
Friends
The friends will be where you will be able to scroll down your friends list to see who follows you and to see
how many friends you have.
Profile
On the profile you will be able to view your pictures and be able to delete any images you want and also edit
them even if you’ve already uploaded them.
Settings
The settings will be where you can edit your profile picture, change your settings eg, add your mobile
number/email if you want to secure your account even more and add a website in your bio if you are
advertising anything.
Green
blue
Grey
White

Slogan
“At the heart of the image”
“Let your fingers do the walking”
“Share moments. Share life”
These are the slogans I might be using for my app, I chose
them because they relate to my app. Because the first
slogan is about an image which my app is about
(uploading pictures). The second slogan connotes how
when you’re on your phone on the app your fingers will
be scrolling. The third one connotes when you upload an
image you are sharing it with everyone.

Graphic homepage layout
Search:
Top Updates
New to FilterZ:
See who to
follow?

Sign – up page graphic layout
Password:
Username:
Logo
LOG INStay logged in
Sign up with G
mail

Technological convergence
My social media product is showing technological convergence
as it can be downloaded on IOS devices. These images are the
devices you can download the app on.
Other opportunities to interact with moving image content will
include videos, boomerangs and also GIFs.

Second idea
Colour scheme: Pink, Grey, Black, Purple.
Gender: mostly female
Second idea name: StarPic
StarPic will be based on Instagram and Snapchat. I think these two apps
will go good together because my target range will be 13+ and these are
the apps 13+ mostly go on.
https://www.statista.com/st
atistics/315398/snapchat-
user-age-distribution/

Second idea
Font style
These are the fonts I have chosen
for my second idea, I will have to
chose the one I like most and the
one which my target audience will
like the most.
http://www.dafont.com/always-in-
my-
heart.font?text=StarPic&back=the
me

Chosen font style
I have chosen this font style for my second idea because it suits my target
audience and is more girly which my second idea. This font is called ‘Always in my
heart’. I also chose this font because it will attract more of a girly audience as the
font style conforms to some other similarly stereotypical fonts such as:

Target Audience
My social media product will be aimed at 13-25 year olds. Aimed mostly at
girls but boys can use it as well.
Katz - When using this app you can be yourself and build a close bond with a
group of people when using this app. My app offers ‘diversion’ because the
audience can escape from their reality and be themselves and/or take on an
online personality.
Maslow's Hierarchy of Needs because some might want to be liked and
accepted by others (love and belonging) and want to be respected by others.
Psychographics – aspirers and succeeders would find my app appealing
because they seek status and control, as well as confidence and
attractiveness.
Socio economic needs and Audience – Hartley
My target audience would fit into the E and D category because they are
unemployed students and also semi-skilled, unskilled manual workers who
might be downloading my social media app for gratification purposes.

Second idea - Mind Map
Sources of
inspiration
StarPic
Purpose
House
colours
Features
Slogans
Purple
Pink
Grey
black
Blue
white
Profile page, statues, post
pictures, camera, video,
users can edit their profile
page.
To share pictures
with your friends
and update
statues to the
people you follow
Upload
pictures and
edit them.
“Picture the real thing”
“The image of your life”
“Any time, any place,
image”
“That’ll be the like”
The purpose of my social media app is to upload pictures which you can edit
and add special effects when certain holidays come up, for example
Christmas, Easter, and Halloween.

Copyright information
The copyright information would go on the
terms and conditions when the user downloads
the app they will have the choice to ‘agree or
disagree’ with the copyright information; all this
will go on the settings page. This is so all the
legal and technical information will be together
on a page instead of separate, this is easier for
the user so they don’t have to be searching for
it.

Competitors
My competitors will be Instagram and
Snapchat because they’re the ones I am
competing with, I chose snapchat
because more younger kids use it and
same with Instagram. I think Twitter and
Facebook has an older target audience
and that’s why I didn’t chose it.

Synergy
There will be synergy with Facebook by having this
synergy it makes it easier for users to sign up to StarPic.
where it says “log in with Facebook” I have done this
so that it’s a quicker and easier way of getting into
StarPic, although if people don’t have a Facebook
account they will have to sign up manually.

Format and style
Homepage
On my homepage you will be able to upload videos for 48 hours for the people
you allow to follow you to see, and where you will be able to see everyone's
updates.
Profile page
On the profile page you will be able to see your friends/followers and he pictures
you’ve uploaded.
Friends
On your friends you will be able to see the people you follow and it will come up
with mutual friends, ‘suggested friends’.
Settings
On the settings page you can agree or disagree to accept to the terms and
conditions.
Inbox
On the inbox you will be able to see who has messaged you, but you have to
accept there follow for them to message you.

Slogan
“Picture the real thing”
“The image of your life”
“Any time, any place, image”
“That’ll be the like”
The reasons why I have chosen these slogans because they are all picture related and
includes ‘likes’ for liking an image.
The final slogan chosen was “Picture the real thing”. This verbal code connotes that my
social media app is a picture uploading/sharing app, so the slogan reveals that you can
take a picture to capture the real thing in life.

Homepage graphic layout
Comment
Comment
This is my graphic layout of what my
homepage will be looking like. I have used
instagram as my inspiration because it has
a simple layout my target audience will
understand.

Sign up page graphic layout
Username:
Password:
SIGN UP LOGIN
Log in with Facebook

Sign up page of inspiration
This is the instagram sign – up page I am using
this as my inspiration because the sign up
page for instagram looks simple to use for my
target audience.

Profile page graphic layout
Profile
picture
Edit your profile
Name:
Bio:
image
image image
image
image image
image
image image
This is my graphic lay out for my profile page, I
have used instagram as a inspiration because
it is a laid out in a simple, spaced out way.

Profile page of inspiration
This is my profile page of inspiration on
Instagram.

Technological convergence
My social media product is showing technological convergence
as it can be downloaded on IOS devices. These images are the
devices you can download the app on.
On ‘StarPic’ you will be able to watch videos on the app and also
record them yourself and upload them for other people to
watch.
Finally there will be a boomerang video similar to instagram one.

Conclusion
In this LO I have designed my social media app
and have put in the graphic layouts. Also I have
spoken about the slogans I am going to be using.

Purpose – About the product
The purpose of StarPic is to upload pictures
onto the app and also putting a caption under
the picture/video to share with your followers.
Also to write statues so your followers can like,
comment and share it.

Purpose – About the product
The verbal code for “Star” connotes the app is well-known and
unique. “StarPic” makes the user feel special and unique to be
using the app and that their imagery will make them feel like a
“star” in the process.

Purpose – Competitors
Instagram and snapchat are my competitors for my app
‘StarPic’, I am going to be having similarities between
snapchat and Instagram on my app. For example; you
will be able to write on your picture (like a caption, like
you can do on snapchat) and like and comment like you
can on instagram, you’ll be able to direct message
people (only if you’re following them), search bar,
upload pictures and edit them, follow and unfollow
people, you’ll be able to block anyone if they are
harassing or annoying you.

Content
Pages
There are 5 pages, homepage, search, camera, profile and settings.
Homepage
On the homepage there will be the uploaded pictures people upload and at the bottom all
of the search bars to click on.
Search
On the search page you will be able to search your friends, connect to Facebook to see if
your friends already have the app and then you can follow them.
Camera
On this page you will be able to take pictures and instantly edit them with the tools, or
upload an image.
Profile
On your profile you will be able to change your profile picture, see who you follow and your
followers, delete any pictures or statues you’ve written and edit your bio.
Settings
On settings you can access the ‘terms and conditions’ and agree or disagree, or turn off
notifications and make your profile private or non private.

Website Functionality – Login page
LOGIN PAGE
SIGN IN REGISTER
LOGIN WITH
FACEBOOK
PRIVACY TERMS HELP
HOMEPAGE NEW
PROFILE
PAGE
YOUR
ACCOUNT
POLICY
WEBSITE
CONDITIONS
CONTACT
US

Website Functionality – Profile page
PROFILE PAGE
LOGOUT EDIT PAGE ABOUT PRIVACY TERMS HELP
HOMEPAGE
YOUR
ACCOUNT
POLICY
WEBSITE
CONDITIONS
CONTACT
US

Website Functionality-Homepage
HOMEPAGE
PROFILE REGISTER CELEBS NEWS/
TOP
FOLLWOERS/
MAKEUP
PRIVACY TERMS HELP
HOMEPAGE
YOUR
ACCOUNT
POLICY
WEBSITE
CONDITIONS
CONTACT
US

Similarities
The similarities between my App ‘StarPic’ and Instagram and
snapchat are that on my app ‘StarPic’ has captions which
snapchat has, also ‘StarPic’ has the lay out like Instagram, this is
because it is an easy layout to scan through pictures which you
have uploaded.

Production Plan
Start date Monday
28th November 2017
Monday 28th
November 2017
Tuesday 29th
November 2017
Wednesday 30th
November 2017
Thursday 1st
December 2017
Friday 2nd
December 2017
Saturday 3rd
December
2017
Sunday 4th
December
2017
The graphic
designers will need
to start putting
together the
webpage in the
correct layout as
designed in drafts.
The designer will
carry on with their
work. Whilst that is
happening, the
editors need to start
thinking of what type
of stories they want
in each category.
As the editors
finalize what is in
the categories.
Design a sitemap
which covers all top
areas of your social
media app. The
webpage designer
will say what they
think should be
used, for example
word press for any
contact forms.
Design a sitemap
which covers all top
areas of your social
media app. The
webpage designer
will say what they
think should be
used, for example
word press for any
contact forms.
n/a n/a
2nd week Monday
5th December 2017
Monday 5th
December 2017
Tuesday 6th
December 2017
Wednesday 7th
December 2017
Thursday 8th
December 2017
Friday 9th
December 2017
Saturday 10th
December
2017
Sunday 11th
December
2017
The social media app
will start to be
designed and
prototypes will be
made based on the
colour scheme and
house style I have
provided.
The social media app
will start to be
designed and
prototypes will be
made based on the
colour scheme and
house style I have
provided.
The social media
app will start to
be designed and
prototypes will be
made based on
the colour
scheme and
house style I have
provided.
The social media
app will start to be
designed and
prototypes will be
made based on the
colour scheme and
house style I have
provided.
The social media
app will start to be
designed and
prototypes will be
made based on the
colour scheme and
house style I have
provided.
n/a n/a

Production Plan
Monday 12th
December 2017
Tuesday 13th
December 2017
Wednesday 14th
December 2017
Thursday 15th
December 2017
Friday 16th
December
2017
Saturday 17th
December
2017
Sunday 18th
December
2017
The website has
finally started to be
created using some
of the features from
the prototype. Firstly
the home page is
made, followed by
the other pages for
example; the profile
page, terms and
conditions page etc..
To make the other
pages a basic
template structure is
made and the
different content is
added.
The website has finally
started to be created
using some of the
features from the
prototype. Firstly the
home page is made,
followed by the other
pages for example; the
profile page, terms
and conditions page
etc.. To make the
other pages a basic
template structure is
made and the
added.
The website has
finally started to be
created using some
of the features
from the prototype.
Firstly the home
page is made,
followed by the
other pages for
example; the
profile page, terms
and conditions page
etc.. To make the
other pages a basic
template structure
is made and the
added.
The website has
finally started to
be created using
some of the
features from
the prototype.
Firstly the home
page is made,
followed by the
other pages for
example; the
profile page,
terms and
conditions page
etc.. To make the
other pages a
basic template
structure is made
and the different
content is added.
The website has
finally started to
be created using
some of the
features from
the prototype.
Firstly the home
page is made,
followed by the
other pages for
example; the
profile page,
terms and
conditions page
etc.. To make
the other pages
a basic template
structure is
made and the
different content
is added.
N/A N/A

Production Plan
2nd week
Monday 19th
December 2017
Tuesday 20th
December 2017
Wednesday 21st
December 2017
Thursday 22nd
December 2017
Friday 23rd
December 2017
Saturday
24th
Decembe
r 2017
Sunday 25th
December
2017
The web designer
will check the social
media app for any
fault or any missing
details as well as
testing out whether
the compatibility
with the most recent
browsers, for
example chrome and
explorer. A file
transfer protocol
program is used to
upload the website
files to the server
and I will be given
the option to host
the website. The
web designer checks
all files have been
uploaded properly.
The web designer
media app for any
details as well as
testing out whether
the compatibility
with the most
recent browsers,
for example
chrome and
explorer. A file
transfer protocol
program is used to
upload the website
files to the server
and I will be given
the option to host
the website. The
web designer
checks all files have
been uploaded
properly.
The web designer
media app for any
details as well as
testing out whether
the compatibility
with the most
recent browsers,
for example
chrome and
explorer. A file
transfer protocol
program is used to
upload the website
files to the server
and I will be given
the option to host
the website. The
web designer
checks all files have
been uploaded
properly.
The web designer
media app for any
details as well as
testing out whether
the compatibility
with the most
recent browsers, for
example chrome
and explorer. A file
transfer protocol
program is used to
upload the website
files to the server
and I will be given
the option to host
the website. The
web designer checks
all files have been
uploaded properly.
The web designer
media app for any
details as well as
testing out whether
the compatibility
with the most recent
browsers, for
example chrome
and explorer. A file
transfer protocol
program is used to
upload the website
files to the server
and I will be given
the option to host
the website. The
web designer checks
all files have been
uploaded properly.
n/a n/a

Launch Date
Friday 23rd December 2017
I have decided my launch date will be in December as it is Christmas, so people are on
holidays so have time to look at the app. They can also tell people about it to make it
more well-known.
In order to market and launch the social media app at this point of the year some of the
incentives to capture and pull in the intended audience will include:
1. Christmas filter effects to use when editing a picture to upload
2. Christmas Stickers
3. Christmas Emojis for StarPic.

Financial Breakdown/Staff Costs
Employees Salary per year
Graphic Designer £26,390
IT manager £45,675
Production Editor £27,100
Web designer £25,375
Programmer £31,901
Services manager £32,500
Human resources and admin £21,315
PR and marketing (x2) £34,000
TOTAL COST; £278,256

Synergy
There will be synergy with Facebook by having this
synergy it makes it easier for users to sign up to StarPic.
where it says “Log in with Facebook” I have done this
so that it’s a quicker and easier way of getting into
StarPic, although if people don’t have a Facebook
account they will have to sign up manually.

Navigation Bar
The buttons featured on the navigation bar include the home
button, search button, camera and the profile button.

Advertising/Revenue
On my app there will be advertisements ‘sponsored’ where
you see the uploads of pictures, these adverts will be things
you might of already clicked on previously on other apps or
even on Google. There will also be adverts related to the
things you’ve clicked on; for example, if you’ve clicked on
TopShop the ‘related apps’ will be river island or New Look.
Advertising on Facebook would cost at least £3 a day which
would increase revenue and be an affordable budget.
Therefore in order to comepete I will offer a reduced
advertsing rate and then increase once the user figures
have gone up.
http://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/

Pay per click advertising
“Putting just $5 into Facebook advertising can get you anywhere from
5 to 30 clicks. If this seems like a wide range, that’s because your
industry, audience size and the quality of your ad all affect Facebook
advertising cost.” Offering this incentive to a range of institutions will
benefit them and hopefully for them the audience.
http://fitsmallbusiness.com/how-
much-does-facebook-advertising-
cost/#Cost

Establish User Trust
To get User Trust; when the user creates their account a
small notice will pop up with a small paragraph with
‘privacy Policy’ which will say that all their details, for
example; phone number, email and address will be kept
safe and the public will not be able to see it. They will
also be able to change their details, for example; if
they’ve moved house they can change their address or
if they’ve changed their phone number they will be
able to change that as well.

WaSP Web Standards
The Web Standards Project (WaSP) fights for standards that
reduce the cost and complexity of development while increasing
the accessibility and long-term viability of any site published on
the Web.
This will benefit the launch of ‘Star Pic’ because they will help
with the staff over heads, resulting in funds being made available
to help market the social media product and offer expertise in
planning the long-term viability of the social media product
being launched.
http://www.webstandards.org/about/

Advertising – Colour Scheme, Font
Style Choices
Pink background because it is
mostly aimed at girls. The colour
pink connotes love and peace
which makes it look inviting to
the audience.
The font style is ‘Always in my
heart.ttf’ which I downloaded on
Dafont. I have chosen because it
is girly and will stand out to the
girl audience.

ETHICAL & LEGAL ISSUES
Copy right issues – Copyright means you have to ask for permission to use their
work. This can be shown on a photo or written work. This means I will have copyright
on my work so then people will have to email me and ask for permission to use my
work.
© will be located on the terms and conditions page so when the audience are on
the terms and conditions page they will see the copy right symbol on it.
Data protection act - Data protection act means setting up rules that people have to
follow by having Information Commissioner to enforce the rules.
Intellectual property - Intellectual property refers to creations of the mind, such as
inventions; literary and artistic works; designs; and symbols, names and images
used in commerce.
Source: https://www.ukdataservice.ac.uk/manage-data/legal-ethical

Misrepresentation – Legal and Ethical
Sometimes people create an account which isn't them
and is someone else they are pretending to be online.
They might be doing this to stalk others or steal others
information or identity. Under the misrepresentation
act (1967) it Is fraud if you copy someone else's
pictures or personal details.
http://www.legislation.gov.uk/ukpga/1967/7

Conclusion
In this LO I have copied across my final ideas for
my social media product also added in the drafts
I have done at the beginning.

Unit 35 - jess sheridan

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