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Unit 35 LO1
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- 3. Snapchat ■ Snapchat isa multimedia messaging app used globally and created by Evan Spiegel, Bobby Murphy and Reggie Brown. ■ When Snapchat was first created it was a playful app of a mobile-obsessed teen and young adult group who were drawn to disappearing messaging and the candid feel of communication. But, over the years Snapchat has grown significantly to where there is roughly 158 million users daily. From 2015-2016 usage among over-35-year-olds had increased by 224% which is a very big increase and this demonstrated to the creators how the popularity for the app was increasing in such as short time.With this all being said Snapchats revenue is $824.9 million USD.
- 4. Snapchat - purpose ■Snapchat is a mobile messaging service that is mostly used to send temporary photos, videos, texts and drawings to other people.As you have already read the creators are Evan Spiegel and Bobby Murphy who designed and produced the product back in September of 2011.With Snapchats recent updates the application allows you take pictures and videos with a timer so that you are able to decide whether or not you want the photo or video to be seen for a long period of time or a short period of time. But Snapchats profit spiked by introducing face emoji's that would mold to the individuals face helping them to make interesting expressions and giving them more options to get creative with, when taking a photo or video.
- 5. Snapchat - content ■Snapchat is definitely one of the most used social media applications that is on the app store right now and with 158 million users daily, Snapchat is well on its way to becoming the top media application in the world. If the amount of users wasn't good enough, Snapchat in 2015 released an update that changed the way people interact and use Snapchat.On this update, Snapchat introduced the “streak” and this allowed millions of people to collect how many consecutive days they would have Snapped for and record the number of conversations that have been had by two people. By doing so it is a great way to get more people to interact with others and make friends while having a sense of achievement. Furthermore, with another update Snapchat has added new and interactive ways to obtain the users curiosity. One of these ways is adding something called Spectacles which was a new and innovative way to take photos and videos from a new perspective.
- 6. Snapchat -Target audience ■Demographics wise Snapchat has more female users than male users and a reason for this may be one of Snapchat's additions which is to use filters when taking a photo.An example of a filter would be the “dog filter” and this allows the user, most likely to be a female, to make themselves look more attractive and add more mystery behind the photos and videos that are taken.Additionally, one of Snapchat’s statistics is that 71% of users are under the age of 34 and this connotes that the majority of Snapchat users are of the younger generation.This would then lead Snapchat to apply updates that appeal to the younger generation so that the applications popularity would then increase.This would then lead me to believe that Snapchat’s socio-economic status would be placed into Group E and this is due to the majority of users being low income workers and students which applies to the statistics that the majority of users are under the age of 34. https://www.omnicoreagency.com/snapchat-statistics/
- 7. Source of Revenue ■Snapchats current revenue is 824.9 million USD which is a substantial amount of money and this is due to the fact that Snapchat have added new and fun filters.This helps to depict how companies would then be able to customize so that they can promote new music and other products being released. As you may already know Snapchat has a vast amount of daily users and certain company would be able to promote their products and obtain a profit. However according to the time and day the prices can vary depending of the filter. Similarly, advertisement would need to appeal to the younger generation and this would is achieved through the production of mini-games that would be planted within the application. Because of this, most of the companies profit would be collected through the younger generation so they would have to ensure that the advertisement appeals to the younger generation the most in order to obtain the most profit.
- 8. Snapchat – legaland ethical issues ■ Over the course of Snapchats popularity it has had a large variety of views and this would be due to the fact that the application allows users to contact each other all the time.Through doing so the application can expose multiple people by making them fall victim to private information and expose them to explicit content. ■ The data protection act allows the all the personal information that the user has to be kept private and out of someone else's hands.This is very important when referring to businesses, organizations and the government as they would not be able to read or view any personal information, photos or videos that you have taken, but instead they are shown only what is needed to be shown. ■ Copyright is a very important issue that could result in protecting the authors work so that it cannot be copied and used under another authors name.This copyright includes all the content in the magazine from images to the facts that have been researched. A watermark also helps with the magazines copyright issue and this is due to how specific and complex the icon is.This icon can be seen as the magazine will have this icon and it will have a plethora of colors that can only be detected by a reflected light. ■ Drugs and other ‘illegal’ substances being displayed publicly to an audience who do not wish to see the images will course multiple problems as many people would not want drugs to be promoted to other users of the application such as children. An example of this would be a famous rapper or actoractress that display drugs to millions of people such as children who will then think about taking the drugs themselves coursing large amount of problems.
- 10. Instagram ■ Instagram isa photo and video-sharing social media network service that is owned by Facebook. Its creators are Kevin Systrom and Mike Krieger who launched Instagram publically in October of 2010 on IOS. ■ Its been 7 years since the launch of Instagram and from 2010 the social media network has taken the world by storm. Its been said that 28% of US students use Instagram and 75% of the app’s are user based. Although, outside of education the network has more than 700 million active monthly users.With this substantial amount of users the Instagram is no longer a personal use platform but instead it is a full-fledged, global platform that allows brands to humanize their content with millions of users a month.
- 11. Instagram - purpose ■Originally, Instagram was not all about sharing pictures of peoples lives and what friends were doing perhaps next week, but instead it was about checking in when at a different location in the world and hanging out with friends in order to earn points.With this said Instagram's original name was ‘Burbn’ and the reason for this was that one of the owners named Kevin Systrom was a large fan of Kentucky whiskey. Due to the obsessive photo sharing of friends and family both the owners, Kevin Systrom and Mike Krieger, decided to make the application a photo sharing application.With this new change the Instagram that you know today was made in October of 2010.The success of this new Instagram lead to the application making 1 Billion dollars in the first 1½ years which is a substantial amount of money in such a short amount of time.
- 12. Instagram - content ■Instagram allows for many different camera effects and boarders to use so that the users are able to get the most out of every photo or video that is taken. But in 2016 there was a large demand for Instagram to add a live streaming section so that the users would be able to chat with friends and you would be able to see what your favorite celebrity and/or idol was doing at a certain time or day. ■ Over the ears Instagram has found multiple ways to input different features and effects in order to keep the users interested and help them stay in contact with their creativity side.The options include going live, boomerang, super-zoom, rewind, hands-free and stop-motion. the Boomerang effect for example allows the user to take a handful of photos and play them forwards and backwards like a mini animation that can leave mystery or surprise the viewer.
- 13. Instagram –TargetAudience ■ Similarto Snapchat I decided to use Omnicore in order to find out Instagram's statistics towards their target audience. It is evident that 59% of Instagram users are aged between 18 and 29 and 33% of internet users being aged between 30 and 49. Instagram was bought by Facebook in 2012 and this allowed the users of Facebook to move onto an application so that they would be able to message their friends and share pictures/videos a lot easier. Instagram currently have 1 billion monthly users and more than 40 billion photos have been uploaded since the application was made. Because of this I would place Instagram in the socio-economic group of E and the reason for this is due to the fact that most of the users are young but there are still a lot that are earning more than working class people leaving the argument that some people would place Instagram in the group C1.
- 14. Source of Revenue ■Instagram has developed a way to to advertise new products and promote businesses.They do this by having businesses operate on the application so that millions of people are able to view the business every hour.The prices for the advertisement can vary depending on when the advertisement was put up and how long for.As Instagram Is currently being operated by 800= users it allows third parties to intercept charging thousands in order advertise and therefore increase their sales and levels of engagement with the users . Furthermore, the advertisement on Instagram acts as any other account leaving the users to decide whether they want to know more about the different business or if they simply want to view what its about.
- 15. Instagram’s Legal andEthical issues ■ Ever since 2013 Instagram has obtained a large amount of popularity and because of this the Application requires specific policies in order to keep everyone's information safe. Some of the policies are listed below: ■ The data protection act allows the all the personal information that the user has to be kept private and out of someone else's hands.This is very important when referring to businesses, organizations and the government as they would not be able to read or view any personal information, photos or videos that you have taken, but instead they are shown only what is needed to be shown. ■ Copyright is a very important issue that could result in protecting the authors work so that it cannot be copied and used under another authors name. This copyright includes all the content in the magazine from images to the facts that have been researched. ■ A watermark also helps with the magazines copyright issue and this is due to how specific and complex the icon is.This icon can be seen as the magazine will have this icon and it will have a plethora of colors that can only be detected by a reflected light. ■ Drugs and other ‘illegal’ substances being displayed publicly to an audience who do not wish to see the images will course multiple problems as many people would not want drugs to be promoted to other users of the application such as children. An example of this would be a famous rapper or actoractress that display drugs to millions of people such as children who will then think about taking the drugs themselves coursing large amount of problems.
- 17. Twitter ■ Twitter isa ”micro blogging” media platform that allows the general public to comment, post videos and message people all over the world. ■ In fact, sinceTwitter was first designed and created it was very compatible with mobile phones through text messages, each update limited to 140 characters. Another way to think about it is thatTwitter is a cross between instant messaging and a chat room, because it is a open forum, but you restrict it to the people with which you connect. The company has reported having $87 million in data licensing and other non- advertising revenue and this has then lead to a net profit of $91.1million.
- 18. Twitter – Purpose ■Twitter is a company that funds the majority of their profits through running businesses (founders, employees and more).The application allows you to exchange photos and videos as well as message other users such as friends.Twitter is one of the most popular social networking services in the world allowing users to microblog and message where ever they might be.Twitter was founded in 2006 by Jack Dorsey, Noah Glass, EvanWilliams and Biz Stone. Over the years the network has gone from a couple thousand users in 2006 to and estimated 645 million users in 2014.With this large amount od users the network approximately determines that 58 million tweets are sent per day.
- 19. Twitter - Contents ■Twitter has a very simple but effect color scheme and this helps the website and the application to standout and look professional. It also helps the website to guide users to different features so that they are able to experience the website to its maximum ability.Additionally,Over the years ofTwitters existence the applications layout has consistently remained the same which is a blue and white color scheme as well as having most of the features such as the search tab in the same place so that users are able to use the features easily. If the application wasn't successful enough,Twitter allowed the users to obtain a notification when one of their friends messages them or Twitter wants to inform the user of something.
- 20. Twitter -TargetAudience ■ Afterusing the data that I collected from Omnicore it is clear that 24% of users onTwitter are male and only 21% of users onTwitter are female.The Male users are more likely to use the website and application in order to support/run a business whereas the female users share information that is a lot more personal to them revealing their personal lives. Furthermore, 37% ofTwitters users are aged between 18 and 29 meaning that the features thatTwitter includes should be aimed towards this target audience in order to obtain the largest amount of profit.
- 21. Twitter – sourceof Revenue ■ The majority ofTwitters profit would be through advertisement and traffic.Twitter having 335 million active users depicts how successful and how the capability to generate revenue is so great. Having the advertisement engaging is a large part of Twitters profit as it demonstrates that the advertisement would attract the readers attention and cause them to download and use the application daily. Due to such a large amount of users every month and a value of 16 Billion I have to say thatTwitters advertisement is one of the most successful in the world and I am sure thatTwitter will continue to attract users in the future to come.
- 22. Twitter - Legaland Ethical issues ■ Twitters popularity has had a large variety of views over the past few years and this would be due to the fact that the application allows users to contact each other all the time and anytime.Through doing so the application can expose multiple people by making them fall victim to private information and expose them to explicit content that they may want to see. ■ The data protection act allows the all the personal information that the user has to be kept private and out of someone else's hands.This is very important when referring to businesses, organizations and the government as they would not be able to read or view any personal information, photos or videos that you have taken, but instead they are shown only what is needed to be shown. ■ Copyright is a very important issue that could result in protecting the authors work so that it cannot be copied and used under another authors name.This copyright includes all the content in the magazine from images to the facts that have been researched. A watermark also helps with the magazines copyright issue and this is due to how specific and complex the icon is.This icon can be seen as the magazine will have this icon and it will have a plethora of colors that can only be detected by a reflected light. ■ Drugs and other ‘illegal’ substances being displayed publicly to an audience who do not wish to see the images will course multiple problems as many people would not want drugs to be promoted to other users of the application such as children. An example of this would be a famous rapper or actoractress that display drugs to millions of people such as children who will then think about taking the drugs themselves coursing large amount of problems.
- 23. Social media Platforms-Pros and cons Advantages Disadvantages Snapchat • Connects users worldwide • Has many creative features to attract the users attention • has a number of filters to enhance the users appearance. • Users are able to share information and photos with other users. • The users are bale to see other users locations in the world. Although the option to have this is optional having the possibility of it could be unsafe. • A user can choose how long an image can be viewed for. Instagram • Privacy option allowing the user to decide who can see their media • Provides photo enhancement filters so that the users can improve an image. • Similar to Snapchat the application allows the users to follow and see friends. • An update introduced stories that they copied from Snapchat who firstly used the idea. • Limited uses on other devices other than an application. • Constant interaction required to maintain audience. Twitter • Constant supply of information can be seen at anytime by any users. • Messaging options allowing the user to interact with other users at any time. • Ability to share information between users is quick and easy. • Limited uses on computers and other devices other than on an application. • Limitation to a users posts. • Spammers can be very annoying frustrating the users.
- 24. Social effects –Noam Chomsky ■ Noam Chomsky believes that peoples normal interactivity is dangerous and this due to the fact that if you are friends with a user on Instagram or Snapchat it could lead to spiteful and hate comments in real life.This would be due to how there are only two ways to interact with friends and that’s on social media and in real life.This ideology plays a huge part in todays society and can lead to someone being bullied because of a social media barrier leading to improved confidence in real life. ■ I am worried that people in todays society prefer to be interested in users on social media rather than focusing on themselves and the other around them.
- 25. Primary research ■ Iwill now be conduction primary research that will be completed by a random population of people.The idea is that I will be able to analyze the effects of social media on people in todays society. I will then be comparing it to how it destroys peoples social behaviors in real life and why.
- 26. Survey feedback The majorityof the people that answered the questionnaire were aged as teens or below and this allows me to determine the social media demographics. By doing so I am now able to identify what social media platforms were most popular and how it related to the age range.
- 27. Survey feedback Looking athe results it is clear that the majority of people prefer Snapchat leading with 64% and the second contender was Instagram with 27% and finallyTwitter with only 9%.With these results I let the people answer a question on which danger they thought was a problem with their social media. Looking at the results it seems as if most people think that bullying and social pressures are the most dangerous when it comes to social media.
- 28. Secondary research ■ Inmy secondary research section I will be finding out more about the social media platforms that I have researched, I will try to include similar research from my primary research and my secondary research.
- 29. Snapchat app storereview As you can see Snapchat’s application was a very popular and fun social media platform but looking at this review it is clear that after a recent update was included more negativity has been evident due to the application new layout and use of features. Originally, Snapchat was a fun to use application that allowed users to easily activate the features and inspire creativity in peoples minds. Personally I believe that the update is still fitting and appeals to me, however I also believe that it is even more fitting to larger users such as celebrities and news publishers.The reason fro this is due to the fact tat the application now allows celebrates and news publishers to distribute their content on a larger scale in an attempt to obtain more followers and increase popularity.
- 30. InstagramApp store review Lookingat the rating of the application alone it is clear to see that the majority of users enjoy the application and are happy to use it. However, looking at the review the user is clearly demonstrating that even with a stable Wi-Fi connection the application has problems occurring such as users stories and images not fully loading. After reading this review I can personally relate as I have experienced the problem but I personally don’t think it is as big of a problem as this use is making it.The application with recent updates allows the users to change and filter their images and videos so that they will appeal to other users and therefore increase the users popularity.
- 31. Technological convergence ■ LadBibleis an example of an account that allows multiple users to access their content in order to entertain or inform them of information.Accounts like this try to appeal to a large target audience but most commonly end up attracting the majority of the younger generations. In order to do this the content tends to be comedic so that the account is able to attract the attention of as many people as possible.To stay up-to- date the viewers can follow the account to see all the latest news and content.
- 32. Advertising Whenever, a companywants to advertise an application it is important that they maximize their revenue in order to obtain as much money as possible through their users. In order to create an application that does this the company would need to work directly with the application developer in order to make the application effective and affordable to the public. By doing this the company is increasing their chances of creating a useful application that will attract the attention of as many people as possible. Applications such as Instagram can also claim money through advertising on their application.This can be done through other companies realising that an application is popular and used often. Because of this the company will therefore pay money in order to advertise their products on the application which may be seen by thousands of users which will help to promote their product. https://buildfire.com/free-app-promotion/
- 33. Viral Marketing ■ Viralmarketing is when consumers are encouraged to share information such as a video or photo about a companies goods or services via the internet. Companies such as Instagram, Snapchat and twitter use viral marketing through campaigns in order to encourage more consumers to use their applications and products. Because ofViral marketing, companies are able to expand their products content on a larger scale by allowing more consumers to see the content in a reasonably short amount of time. An example of this would be the “Ultra reality LGTV” as the company used an interesting and comedic video in order to advertise theirTV’s.They did this by pranking unsuspecting people with a fake meteorite hitting the earth surface. Due to the comedic idea the video went viral at a wildfire like rate helping the advertise LG’sTV’s. ■ https://www.bigcommerce.co.uk/ecommerce-answers/what-is-a-social-media-campaign/ ■ https://www.youtube.com/watch?v=ynvKWYvyCqw