Unit 35 lo2
- 2. Social media app ideas App Names Colour scheme Types of images Frequency Brand identity Target audience OH Snap I chose this name for my first application as it will be similar to Snapchat but I will disclose all of Snapchat's bad decisions with their updates, for example the news section which changed the layout completely which left everyone very confused and moving away from the app. Jinx will be the name of another app that I will create. I chose to use this name because this will be similar to Snapchat and will be a social media for people to contact and have fun with their friends. The app would be focusing on a target audience of an age between 13-25 years old, due to the way it will be similar to Snapchat it will require the younger users as it doesn't require any subscriptions it will be free to anyone but for the purpose sending pictures/videos to you friends suits more towards the younger years. The logo of the app will be seen on the login, also on one of the corners once you have signed up and logged in so within the app they will always see my app every possible way throughout the application. For my apps I will have them updated every week no matter the size of the update whether it’s a big one which will change the app completely or minor tweaks that wont be noticed etc. Having updates this frequently is great as it will make me look a lot better to the users as I will be making updates that are most recommended that need change in order to please my audience. The images that my apps will be based around Snapchat which means that the people using it will be able to choose what they take a picture of. However, I will have a news section where they will be able to see new updates in the news at a current time The colour scheme that I will go with will be similar to my magazines so for “OH Snap” it will be black, yellow and grey/white. On the other hand, my second app “Jinx” it will have colours Blue, Pink and White.
- 3. PURPOSE • The purpose of my application is to give my users a platforms a place to talk to their friends and share what they do from day-to- day. Further to this, I will be looking into the faults of the current most popular social media platforms such as Instagram. Facebook, Snapchat and Twitter. Going through the reviews for these applications and picking out what they dislike and I will use this to my advantage in making my creation a lot better and more of a competition for the more popular platforms.
- 4. TARGET USER Hartley’s 7 subjectivities Age: My application will be more appealing to those who are over 13 years old but no older that 25 due to the content, layout and purpose of this app. Gender: this application will have no targeted gender as it can be used by everyone due to it being mainly used for interaction with your friends. Class: this will mostly be used by people within the social classes of C1, C2, D and E as it would be targeted towards people in the lower-middle class. Ethnicity: being based in the UK, the vast majority of my users will be based in the UK. Katz’ Uses and Gratifications theory Personal identification: Looking at what content my app will include, it will be relatable to some people that view it. They will be able to relate to it as they will be used to the functions already on other social media apps that they use. Maslow’s Hierarchy of Needs Social climbers: knowing that the majority of my users and target audience are going to be around 13-20 years old they will be intrigued with the celebrity section to my app where they will be able to see new updates to do with some of their favorite celebrities.
- 5. HAND DRAWN DRAFTS - JINX
- 6. HAND DRAWN DRAFTS – OH SNAP!
- 7. FONT STYLES - JINX For my first application I will be choosing one of these fonts. The reason why I have chosen these fonts to go along with is because they go with my chosen target audience, 13-20 years old. Out of the three fonts that I have chosen I have decided to choose “the juke box” because it stands out a lot and is a great size no matter the size of the font it will be clear to read.
- 8. FONT STYLES – OH SNAP! • Looking at my second application I have found three fonts that I will decide on which one is the one that I will use for my final design that I will make through the use of Photoshop. However, the font that I have decided to use out of the three is “Coyote semi bold”. The reason for this is because, it fits in well with my target audience which is more for the younger generation.
- 9. PHOTOSHOP DRAFT OH SNAP: App designs Website designs
- 10. PHOTOSHOP DRAFTS – THE JINX
- 11. HOW THE PRODUCT MEETS THE NEEDS OF THE TARGET AUDIENCE & SYNERGY WITH SIMILAR APPS Meeting the needs of the target audience: • For the app, the targeted age for it would be 15+, the reason for this is because of the way that the application is laid out and it could prove quite complex and confusing to younger users. Due to it requiring a subscription means that if you are to use this then you would have to be older due to the payment for the subscription. Further to this, it is going to meet the needs of the user or target audience as they would be driven by what they would see when using the app as it very much would be based around the focuses of of the users and following what they demand to see. My app will meet the needs of a 15 year old as they will be able to communicate with their friends globally and also take images. Synergy with similar apps: • This app is very similar to other social media platforms as they all share the same purpose. However, I have used the layout and purpose of Snapchat in order to make my app as I have made a more fitting and improved version for what the people desire for snapchat to put onto their application I have added onto mine. The target audience will be able to sign in with Facebook if they do not have an account therefore, I will be working with Facebook when producing this app.
- 12. CONCLUSION: • In conclusion to this, I have been able to make several drafts into a real working apps. I came up with 2 ideas of apps, these were Oh Snap and Jinx; these both are for the use of a social media platform where people who use it will be able to share what they are thinking or what they are doing throughout their day for example. Also, they will be able to communicate with their family and friends. I used 2 designs that I would use in order to make them look more professional due to them being based on popular apps such as Snapchat. If I was to actually make these apps then I would be using the hand drawn drafts as a outline and an idea that would help me with the layout and contents.