Unit I Part I Introduction to Communication Skills.pptx

Unit I Part I Introduction to Communication Skills.pptx

• 1.
  Communication in Pharmacy Introduction,Definition, Importance, and Process Presented By :- Salman Haji Hanif Makwani
• 2.
  Introduction • Communication inpharmacy is essential for ensuring safe and effective patient care. Pharmacists act as a bridge between doctors and patients by conveying important medical information. • Example: When a doctor prescribes a new medication, the pharmacist explains how to take it correctly, possible side effects, and lifestyle adjustments needed for safe use.
• 3.
  Definition • Communication isthe process of sharing information, ideas, and emotions to achieve mutual understanding. In pharmacy, it involves clear and accurate exchange of health-related information. • Example: A pharmacist explaining the dosage instructions of antibiotics to ensure the patient completes the full course.
• 4.
  The Importance ofCommunication - Ensures correct medication use (e.g., explaining insulin injection techniques). - Builds trust with patients (e.g., listening to their concerns about side effects). - Facilitates teamwork with healthcare professionals (e.g., collaborating with doctors on drug interactions).
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  The Importance ofCommunication - Enhances patient safety and care outcomes (e.g., preventing overdose through counseling). - Reduces errors and misunderstandings (e.g., clarifying look-alike/sound-alike drug names).
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  The Communication Process •The communication process in pharmacy is a cycle that ensures messages are clearly sent, received, and understood. • Example: A pharmacist counseling a patient on blood pressure medicine involves giving clear instructions, receiving patient feedback, and ensuring the patient understands before leaving.
• 7.
  Source & Message •- Source: The pharmacist who initiates communication by providing information. • - Message: The content being delivered, such as drug instructions, warnings, or advice. • Example: The pharmacist (source) tells the patient (message) to take the medicine after meals to avoid stomach upset.
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  Encoding & Channel •- Encoding: The pharmacist translates medical terms into simple, patient-friendly language. • - Channel: The medium used for communication, such as face-to-face, phone, written label, or digital app. • Example: Encoding complex instructions into a leaflet with diagrams, delivered through the channel of printed packaging.
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  Decoding & Receiver •- Decoding: The patient interprets and understands the message. • - Receiver: The patient or healthcare professional who receives the message. • Example: A patient decodes the pharmacist’s instructions and correctly understands that the medicine must be taken twice daily.
• 10.
  Feedback & Context •- Feedback: The receiver’s response to confirm understanding or seek clarification. • - Context: The situation and environment in which communication occurs. • Example: In a busy hospital (context), a patient asks questions (feedback) about potential side effects of chemotherapy drugs.