How Big Brands Use Facebook Apps
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Unmetric analyzes Facebook app performance for over 7,000 brands, providing competitive benchmarks to enhance engagement and brand loyalty. Brands like Dove and Lay's have successfully utilized interactive and promotional apps to increase their monthly active users, while many others struggle with off-the-shelf solutions. The platform offers insights that help brands measure the success of their social media strategies and improve their marketing efforts.
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How Big Brands Use Facebook Apps
- 1. How Big Brands Use Facebook Apps 6 Brands Doing Extraordinary Things With Facebook Apps
- 2. The Unmetric Platform Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Measure competitive activity, and how that becomes consumer activity
- 3. First Ever Facebook App Benchmarking Platform Using Human Computing & Algorithms, Unmetric has now indexed Facebook Apps of over 7,000 brands, to give never before seen competitive benchmarks for Facebook Apps
- 5. Dove – Ad Make Over Rather than the brand deciding what the user should see, Dove put it in the hands of the women to displace negative ads with those designed to make women feel good.
- 6. Dove – Ad Make Over Dove achieved an average Monthly Active User base of 446,286 leading the way as the Top Facebook App across all sectors MAU & DAU Benchmarking MAU
- 7. Top Categories of Facebook AppsFacebook apps give brands the opportunity to create interactive digital campaigns that are more creative and relevant than mere updates on the Facebook Timeline. When done right, an app can help a brand meet a campaign KPIs in terms of engagement, reach and brand loyalty. Unfortunately, too many brands are using off- the-shelf Facebook apps that have little tie in to the wider marketing strategy. This creates a situation wherein brands are flying blind, unsure as to whether usage of apps is a success or not. Based on analysis by the Unmetric team, it was found that for every 10 brand apps, only 1 goes viral while the rest are consigned to the digital wastelands. By using Unmetric's Facebook App Performance Platform, brands now have access to one-of-a-kind competitive intelligence that identifies the brands that are rocking it with Facebook apps. Product Apps Deal and Offer Apps Interactive Apps Contest Apps Online Game Apps
- 8. SO PRODUCT BASED APPS Product Based Apps, allow Facebook fans to utilize the app for an In-depth look into their new or existing products.
- 9. Top Product Apps Brand Facebook App Average Monthly Active users Average Daily Active Users Cerato Museum 256,989 3,621 Gucci – Guilty Black 95,214 1,836 Samsung Unpacked 2012 60,926 70 Jaguar F-Type Community 30,676 493
- 10. Kia Motors- Cerato Museum Kia Motors, with the Cerato Museum App, transforms the all new – Cerato’s performance into digital Croquis Art. This app also allows for the complete exploration of their new car. MAU & DAU Benchmarking MAU
- 11. Comparing with other Automotive brands Kia Motors- Cerato Museum Post around Kia’s Facebook App
- 12. SO PROMOTION BASED APPS Apps geared towards the output of deals and offers for their fans, also faired well for these top brands, based on the App’s MAUs.
- 13. Top Promotion Apps Brand Facebook App Average Monthly Active users Average Daily Active Users Chili’s Smokin’ Deals 25,612 466 Amex Sync 11,881 721 Subway 6,558 193 Sprint Promotions 2,042 48
- 14. Chili’s- Smokin’ Deals By ‘like’-ing the Smokin’ Deals App on Facebook, Chili’s has offered free appetizers or desserts to their fan base. MAU & DAU Benchmarking MAU
- 15. Comparing with other Restaurant & Café brands Chili’s- Smokin’ Deals Post around Chili’s Facebook App
- 16. SO INTERACTIVE APPS Interactive Apps on Facebook, are aimed at input from fans. This includes sending in videos, pictures or voting on the specifics of a product.
- 17. Top Interactive Apps Brand Facebook App Average Monthly Active users Average Daily Active Users Lay’s Do Us A Flavor 332,371 16,895 The Candidate 254,035 837 Windows Phone 75,088 3,016 SpongeBob SquarePants 18,353 689
- 18. Lay’s Do Us A Flavor Fans are given a chance to vote on a new flavor that will make it into the Lay’s family of chips. MAU & DAU Benchmarking MAU
- 19. Comparing with other Food & Beverage brandsPost around Lay’s Facebook App Lay’s Do Us A Flavor
- 20. SO CONTEST APPS Contest Based Apps give fans a chance to enter a specific contest, to win prizes given out by the brand.
- 21. Top Contest Apps Brand App Name Average Monthly Active users Average Daily Active Users Seize the day 332,371 16,895 Windows Phone Next App 140,700 10,053 MLB2kperfectgame 75,088 3,016 $1,000 Sweepstakes 51,730 579
- 22. Capri-Sun- Seize the Day With the Seize the Day App, kids can join in for an action packed day of activities, with a chance to win cash prizes. MAU & DAU Benchmarking MAU
- 23. Comparing with other Food & Beverage brandsPost around the Facebook App Capri-Sun- Seize the Day
- 24. SO GAMES BASED APPS The brands listed below, engaged fans with product-based social games. Generally these online games are associated with one or more of the brand’s products.
- 25. Top Game Apps Brand Facebook App Average Monthly Active users Average Daily Active Users Duck Dynasty DISH Dash 161,962 4,873 Fanta Fruit Slam 70,045 2,220 Mobil 1- Racing Academy 42,174 1,402 Volkswagen- Das Autorennen 36,588 2,329
- 26. Dish - Duck Dynasty DISH Dash Dish network, A&E Network & GLOW collaborated to create this app. GLOW created a hunting game to secure ingredients for a ‘Robertson- style family supper’. MAU & DAU Benchmarking MAU
- 27. Comparing with other Telecom Service brands Dish - Duck Dynasty DISH Dash Post around DISH’s Facebook App
- 28. Thank you Contact [email protected] for more information Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams. About Unmetric :