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#DNNConnect2023
Unveiling the Secrets of
Software Company Transitions:
Navigating the Path to Success
Will Strohl
Upendo Ventures
@UpendoVentures | Solutions@UpendoVentures.com
#DNNConnect2023
Please support our valuable sponsors
#DNNConnect2023
• Using DNN since 2003
• CEO & Founder, Upendo Ventures
• Former DNN Corp Employee
• Former CEO, Hotcakes Commerce (2013-2017)
• DNN MVP Since 2013*
• Leader of the Awareness Group
• DNN Author & Technical Editor
• Founder of Day of DNN & DNNCon
• Maintainer of 40+ Open-Source Projects on GitHub
Will Strohl
@WillStrohl
WillStrohl.com
#DNNConnect2023
• DNN Platform & Evoq
• E-Commerce
• Implementations & Integrations
• Custom Modules, Themes, Extensions
• Upgrades & Edition Migrations
• Training
• Removing Core Code Changes
• Fixing Things Other People Did ;)
Upendo Ventures
@UpendoVentures
UpendoVentures.com
#DNNConnect2023
Unveiling the Secrets of
Software Company Transitions:
Navigating the Path to Success
#DNNConnect2023
Introduction
• What are we talking about?
• Software acquisitions
• Software inheritances
• Any other instances that are similar but don’t neatly fit into those
“categories”
#DNNConnect2023
Where/How Does This All Begin?
#DNNConnect2023
Initial Process
Due Diligence
Design &
Ramp-Up
Announcement
Pre-Close
Planning
#DNNConnect2023
Due Diligence
• Find out for you and THEM… is this a good fit?
• What are the benefits of the deal?
• What are the downsides of the deal?
• Are there any reasons internally to be concerned?
• Are there any reasons externally to be concerned?
• What do you think it will take to complete the process?
• If you have current clients/employees, how will this impact them?
• What do you think things will look like in 5 years?
#DNNConnect2023
Design & Ramp-Up
• You’ve made the decision…
• Who will be involved in any next steps?
• Build a team for each initiative, if you can
• What are the strategic goals?
• How do you think the process and path will go?
• Where/how will things be maintained?
• Are there any technical challenges?
• If there are technical challenges, is there a team/plan to address
them?
#DNNConnect2023
Announcement
• Internally, announce the intent of both parties
• Stakeholders could include:
• Employees, vendors, regulators, etc.
• Explain your thought process, benefits, downsides, and any
concerns.
• Be honest
• Except feedback
• Balance everything
• Consider involving your most valuable clients, if necessary
• If it works for your scenario, consider publishing a teaser
#DNNConnect2023
Pre-Close Planning
• Damage mitigation phase
• DO NOT go dark!!!
• External perspective should be “business as usual”
• Leaks may have happened at this point
• If necessary, address any leaks
• If there are any leaks, look for competitive poaching
• If there are any internal staff looking to make moves, address
them
• Employee feedback is crucial at this stage
• If necessary, formally define a communications team
#DNNConnect2023
Post-Process
Day One
Integration
Implementation
Stabilize/Transform
#DNNConnect2023
Day One
• A thorough communications plan should be complete
• This is when you formally announce the event to the world
• If possible, make sure it’s actually an event
• All clients should be directly notified prior to any public
announcements
• Be prepared to answer questions from and for all stakeholders
• Are any leadership/process changes expected?
• All internal staff should be well-informed at this point
• Any public announcements should be accompanied by a press
release
#DNNConnect2023
Integration Planning
• Incoming queries & complaints will be coming in
• Communicate frequently for anything mission critical
• Limit any changes to those that are low-risk
• Communicate any intended changes that will take place
• Only communicate those things that will directly impact
stakeholders
• Evaluate both systems/companies to determine tools/processes
that may be valuable to keep
#DNNConnect2023
Stabilize/Transform
• Establish TRUE two-way communications internally & externally
• This phase may be hours/days/weeks from the previous phase
• Evaluate all of the active issues that may prevent prospects from
engaging with the brand
• Identify any pending support/feature requests that may be
pending, and work to close them ASAP
• Consider involving external staff/vendors to know what to expect
• Be ready to speak to any relevant software roadmap inquiries
#DNNConnect2023
Contact Us
• We’re excited to have your feedback!
• Solutions@UpendoVentures.com
#DNNConnect2023
Questions?
#DNNConnect2023
Please support our valuable sponsors

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Unveiling the Secrets of Software Company Transitions: Navigating the Path to Success

  • 1. #DNNConnect2023 Unveiling the Secrets of Software Company Transitions: Navigating the Path to Success Will Strohl Upendo Ventures @UpendoVentures | [email protected]
  • 3. #DNNConnect2023 • Using DNN since 2003 • CEO & Founder, Upendo Ventures • Former DNN Corp Employee • Former CEO, Hotcakes Commerce (2013-2017) • DNN MVP Since 2013* • Leader of the Awareness Group • DNN Author & Technical Editor • Founder of Day of DNN & DNNCon • Maintainer of 40+ Open-Source Projects on GitHub Will Strohl @WillStrohl WillStrohl.com
  • 4. #DNNConnect2023 • DNN Platform & Evoq • E-Commerce • Implementations & Integrations • Custom Modules, Themes, Extensions • Upgrades & Edition Migrations • Training • Removing Core Code Changes • Fixing Things Other People Did ;) Upendo Ventures @UpendoVentures UpendoVentures.com
  • 5. #DNNConnect2023 Unveiling the Secrets of Software Company Transitions: Navigating the Path to Success
  • 6. #DNNConnect2023 Introduction • What are we talking about? • Software acquisitions • Software inheritances • Any other instances that are similar but don’t neatly fit into those “categories”
  • 8. #DNNConnect2023 Initial Process Due Diligence Design & Ramp-Up Announcement Pre-Close Planning
  • 9. #DNNConnect2023 Due Diligence • Find out for you and THEM… is this a good fit? • What are the benefits of the deal? • What are the downsides of the deal? • Are there any reasons internally to be concerned? • Are there any reasons externally to be concerned? • What do you think it will take to complete the process? • If you have current clients/employees, how will this impact them? • What do you think things will look like in 5 years?
  • 10. #DNNConnect2023 Design & Ramp-Up • You’ve made the decision… • Who will be involved in any next steps? • Build a team for each initiative, if you can • What are the strategic goals? • How do you think the process and path will go? • Where/how will things be maintained? • Are there any technical challenges? • If there are technical challenges, is there a team/plan to address them?
  • 11. #DNNConnect2023 Announcement • Internally, announce the intent of both parties • Stakeholders could include: • Employees, vendors, regulators, etc. • Explain your thought process, benefits, downsides, and any concerns. • Be honest • Except feedback • Balance everything • Consider involving your most valuable clients, if necessary • If it works for your scenario, consider publishing a teaser
  • 12. #DNNConnect2023 Pre-Close Planning • Damage mitigation phase • DO NOT go dark!!! • External perspective should be “business as usual” • Leaks may have happened at this point • If necessary, address any leaks • If there are any leaks, look for competitive poaching • If there are any internal staff looking to make moves, address them • Employee feedback is crucial at this stage • If necessary, formally define a communications team
  • 14. #DNNConnect2023 Day One • A thorough communications plan should be complete • This is when you formally announce the event to the world • If possible, make sure it’s actually an event • All clients should be directly notified prior to any public announcements • Be prepared to answer questions from and for all stakeholders • Are any leadership/process changes expected? • All internal staff should be well-informed at this point • Any public announcements should be accompanied by a press release
  • 15. #DNNConnect2023 Integration Planning • Incoming queries & complaints will be coming in • Communicate frequently for anything mission critical • Limit any changes to those that are low-risk • Communicate any intended changes that will take place • Only communicate those things that will directly impact stakeholders • Evaluate both systems/companies to determine tools/processes that may be valuable to keep
  • 16. #DNNConnect2023 Stabilize/Transform • Establish TRUE two-way communications internally & externally • This phase may be hours/days/weeks from the previous phase • Evaluate all of the active issues that may prevent prospects from engaging with the brand • Identify any pending support/feature requests that may be pending, and work to close them ASAP • Consider involving external staff/vendors to know what to expect • Be ready to speak to any relevant software roadmap inquiries
  • 17. #DNNConnect2023 Contact Us • We’re excited to have your feedback! • [email protected]

Editor's Notes

  • #8: An acquisition or takeover can happen many different ways, including: buyout, takeover (multiple types), outright sell, etc.
  • #12: Describe the new company Describe the vision of the merger/acquisition and how it will impact staff Communicate the timeline Explain why this is happening What are the goals of this event?