How Can Facebook Benefit Your Business?
- 1. Let’s Talk About Facebook Marketing and How to Profit From Facebook Fan Pages
- 6. Facebook Has Over 950 Million Users
- 8. What is Social Media? • A way for people to connect with people and things they are interested in • A way for brands to develop a relationship with their customers and prospects • A way for your business to reach the right target market in a place they hang out often
- 9. If You are Struggling to Bring in New Customers It’s ok, it’s not entirely your fault The odds are sort of stacked against you….. •Over 80% of all businesses fail within the 1 st 5 years •On average over half a million businesses close each year! •Traditional marketing methods don’t work like they used to • New media seems to evolve every few month and who can keep up? •And then you have all sorts of so called “experts” who claim they can help you get more customers, and in the end only take your money
- 10. Before the Internet: Staying connected meant advertising with: • Phone Directories • Newspaper • TV • Direct Mail • Telemarketing • Print Ads • Word of Mouth
- 11. Times are rapidly changing Traditional advertising mediums are loosing their effectiveness • Phone Directory • Where is yours? • Newspapers • Declining Rapidly • TV • DVR/TiVo • Telemarketing • Do Not Call List • Direct Mail • 1%-2% Yield • Print Ads • Rising Costs • E-Mail • Spam Software 11
- 14. All social media is based on connections. People choose to like or follow you. You are building a relationship with those people so when it comes time to buy, the customers feel like they have a friend in the business.
- 15. Additionally, the connections you have, have connections to other potential customers. That’s one aspect of social media which make it so attractive to businesses.
- 16. When you post something that’s popular and your fans interact, their friends and connections see it. Those connections are now aware of you and they can feel secure knowing that others in their community are doing business with you.
- 17. That’s how social media audiences grow virally. And the best part, once you have these connections, you don’t lose them.
- 18. Unlike traditional media, you own and program the channel instead paying to advertise in between someone else’s content.
- 19. Best of all, you can reap the rewards of these connections for a smaller investment than traditional marketing methods. Let’s talk about the ROI of social media
- 20. Facebook is one of the most effective ways to reach a large number of highly targeted customers at a low cost….and we’ll talk more about how to reach TARGETED fans and targeted being the keyword there, at a low cost.
- 21. Social Media is word of mouth amplified. It’s a great opportunity to encourage your happy customers to raise their hand and say I like this business. Your happy customers can easily share with all of their friends and connections their positive experiences that they’ve had with you.
- 22. By engaging your customers through social media, you have the opportunity to reward your loyal fans and generate repeat business.
- 23. What is the value of knowing where you’re succeeding and failing? Gathering customer feedback on social media can teach you a lot and help you correct customer service mistakes.
- 24. How much is a great idea worth? Crowd sourcing is a social media buzzword that has real value. By creating a community for your customers to share ideas, you could develop you next great product or service.
- 25. Through social media, you can let everyone know what you and your employees are doing to make the world a better place.
- 26. Considering all these factors you can start to see why so many businesses are investing more and more of their marketing budget in social media.
- 27. You don’t even need to spend more money. You just need to reallocate from less effective media.
- 28. So what’s the secret to achieving real success in social media?
- 30. Components of a Successful Facebook Campaign • Design: Look and Feel of the page • Like Incentive (Lead Capture) • Targeted Ads Campaign • Engaging Content on a daily basis • Timely Response • Monthly Promotions • Follow up outside of Facebook
- 31. Over 90% of fans never revisit the page
- 32. News Feed engagement is the key to success
- 33. IF You Are Ready to Experience True Success on Facebook
- 34. Then Send Me a Message Today and let’s Schedule a Free Social Media Consultation for Your Business ( Please note all social campaigns require a budget of at least $1500 per month)
Editor's Notes
- #2: Let’s talk about Social Media.
- #3: Why is social media important and why should you care?
- #4: Because your customers are there. Why now?
- #5: Social Media is now the #1 online activity.
- #6: People spend 1 out of every 6 minutes online using social media.
- #7: Let’s talk about Social Media.
- #8: 93% of US Internet users are on Facebook. With that many people on Facebook, you know that your target market has profiles…the trick for you now is to find them here, engage them and make them a customer for life.
- #12: Show them here how it is not their fault they haven’t had the success they wanted…..learning each method and how to do it right is time consuming and takes away from your time with your family and getting to do the things you want to do…SEO takes time as well, but once this working for you, you will have more time to spend with loved ones and more money since you will have customers finding you month after month….you will become a more profitable business, have more time on your hands and be less stressed about your next sale
- #13: However, many small and mid size Businesses are seeing tremendous Growth and success…Mainly due to using The web and social media effectively to bring In new business consistently and help create Customer loyalty. (This if of course assuming your product or service Adds real value to your customers and they are happy With you…)
- #14: Before we talk about how we create your social media community, let’s start with the basics of social media and how it benefits your business.
- #15: All social media is based on connections. People choose to like or follow you. You are building a relationship with those people so when it comes time to buy, the customers feel like they have a friend in the business.
- #16: Additionally, the connections you have, have connections to other potential customers. That’s one aspect of social media which make it so attractive to businesses.
- #17: When you post something that’s popular and your fans interact, their friends and connections see it. Those connections are now aware of you and they can feel secure knowing that others in their community are doing business with you.
- #18: That’s how social media audiences grow virally. And the best part, once you have these connections, you don’t lose them. You can reach out to them whenever you want.
- #19: Unlike traditional media, you own and program the channel instead paying to advertise in between someone else’s content.
- #20: Best of all, you can reap the rewards of these connections for a smaller investment than traditional marketing methods. Let’s talk about the ROI of social media and the different aspects that you need to consider when thinking about the ROI of a Facebook campaign:
- #21: Facebook is one of the most effective ways to reach a large number of highly targeted customers at a low cost….and we’ll talk more about how to reach TARGETED fans and targeted being the keyword there, at a low cost.
- #22: Social Media is word of mouth amplified. It’s a great opportunity to encourage your happy customers to raise their hand and say I like this business. Your happy customers can easily share with all of their friends and connections their positive experiences that they’ve had with you.
- #23: How much more valuable is a repeat customer? By engaging your customers through social media, you have the opportunity to reward your loyal fans and generate repeat business. This will increase the lifetime value of your customers by maintaining those relationships long-term.
- #24: What is the value of knowing where you’re succeeding and failing? Gathering customer feedback on social media can teach you a lot and help you correct customer service mistakes. It also demonstrate to your customers and prospects that their opinions matter.
- #25: How much is a great idea worth? Crowd sourcing is a social media buzzword that has real value. By creating a community for your customers to share ideas, you could develop you next great product or service.
- #26: How much credit are you getting for doing things right and giving back to the community? Through social media, you can let everyone know what you and your employees are doing to make the world a better place.
- #27: Considering all these factors you can start to see why so many businesses are investing more and more of their marketing budget in social media.
- #28: You don’t even need to spend more money. They just need to reallocate from less effective media.
- #29: So what’s the secret to moving out of these categories and achieving real success in social media?
- #30: Really its no secret at all….Expert strategy and consistent execution. The problem is most people do not know how to create that expert strategy, and where most fall short is being consistent even if they do have an expert strategy. Let’s look a t a real-life example of how we helped one client establish a true social media presence in just one month.
- #31: After done going through the page, say “lets talk about the first step in this sequence which is the design”
- #33: Talk about importance of engagement because otherwise you lose being seen on newsfeed
- #34: Expect to spend 2-3 hours per day minimum managing this…now if you don’t have that kind of time then perhaps you should consider having a professional manage this for you so you can focus on what you do best, and let the social media experts do what they do best, which is social media….which is why Wizard Media is offering a special promotion to get your social media campaign started and managed the right way….lets take a look of you get
- #35: Expect to spend 2-3 hours per day minimum managing this…now if you don’t have that kind of time then perhaps you should consider having a professional manage this for you so you can focus on what you do best, and let the social media experts do what they do best, which is social media….which is why Wizard Media is offering a special promotion to get your social media campaign started and managed the right way….lets take a look of you get