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Urban Outfitters Final Presentation
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- 2. Target Audience Young adultswho are interested in fashion trend in clothing, beauty, furniture, music or other products.
- 3. Big Idea Key Messages:Communicate online is their lifestyle concept which is simple and understandable Mission Statement: “Lifestyle merchandizing is our business and our passion. The goal for our brand is to build a strong emotional bond with the customer.” “U”=YOU “O”=OUR
- 4. Social Media Advertising UrbanOutfitters uses a variety social media platforms to promote such as Facebook, Twitter, Instagram, Pinterest and so on.
- 5. Internet Marketing Display Advertising Devotemoney into social media platforms and search engine marketing rather than display advertising. Search Engine Marketing Keywords searching Social Media Advertising Social Media Platform like Facebook, Twitter. Content Offer Selling the lifestyle, not just the product. Blog Posts Update as the trend goes Email Marketing Newsletter Subscriptions
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- 7. Budget Three Budget Objectives: 1.Create awareness and attract more potential customers -10% 2. Encourage usage of the brand -15% 3. Retain active and loyal customers -75%
- 8. Business Objectives &KPIs • The business objectives of Urban Outfitters designed to attract, retain, and motivate employee in setting up compelling brands. • Web use is designed for saving time. • High usability and look arranged on home page
- 9. Analytics Engagement –important Need feedbackfrom their customers and viewers Then UO can monitor and track these engagements to better improve the shopping experience to customers.