![Thank You
• Presented by: Danish Gupta
• Internship at VKC Nuts Pvt. Ltd.
• Project Guide: [Your Mentor's Name]](https://image.slidesharecdn.com/urbanconsumptiondryfruitsreportdanishgupta-250728085034-855a5291/85/Urban_Consumption_DryFruits_Report_DanishGupta-pptx-11-320.jpg)
Urban_Consumption_DryFruits_Report_DanishGupta.pptx
- 1. Exploring Urban Consumption of Dry Fruits and E-commerce Competitor Analysis Insights for Market Expansion By Danish Gupta Internship Report on VKC Nuts Ltd (Brand: Nutraj)
- 2. Objectives of the Study • - Understand urban consumption trends of dry fruits • - Analyze E-commerce competitors in the dry fruit segment • - Identify gaps & opportunities for VKC Nuts (Nutraj) • - Recommend strategies for market expansion
- 3. Company Overview – VKC Nuts Ltd • - Founded: Jammu, family-owned, 4 generations • - Flagship brand: Nutraj – King of Nuts • - Key products: Almonds, Walnuts, Berries, Mixes, Seeds • - Innovations: Bactopure pasteurized dry fruits • - Sales: ₹900+ Cr turnover, aiming ₹1,500 Cr+
- 4. Research Methodology • - Primary: Interviews with wholesalers, distributors, and retailers • - Secondary: Competitor analysis via websites & reviews • - Survey of urban dry fruit consumers • - Tools: Google Trends, pricing analysis, SWOT
- 5. Urban Consumption Trends • - Health-conscious snacking is rising • - Consumers prefer pre-packed, branded dry fruits • - High demand for almonds, cashews, mixes, and seeds • - Growing interest in flavored, portion-sized, organic options
- 6. E-commerce Competitor Analysis • - Main competitors: Happilo, Farmley, Nutty Gritties, 24 Mantra • - Sales via Amazon, Flipkart, BigBasket, D2C websites • - Focus on packaging, health claims, influencer marketing • - Nutraj’s USP: Bactopure safety, premium sourcing
- 7. Retailers & Distributors Feedback • - Prefer brands with consistent supply, attractive margins • - Nutraj known for quality but needs more promotions • - Competitors more aggressive in online marketing • - Suggestions: smaller packs, trade schemes, in-store branding
- 8. SWOT Analysis – Nutraj • Strengths: • - Strong brand heritage • - Pasteurized safety (Bactopure) • - Wide product range • Weaknesses: • - Limited digital marketing • - Less aggressive trade promotions
- 9. Recommendations • - Strengthen D2C & e-commerce presence • - Launch affordable flavored/portion packs • - Invest in influencer marketing and SEO • - Improve loyalty/subscription models • - Offer trade schemes, digital catalogues to partners
- 10. Conclusion • - Urban India is rapidly shifting toward packaged, branded dry fruits • - VKC Nuts has a strong base with Nutraj but must adapt faster online • - E-commerce is key to future growth • - Recommendations offer actionable paths to expand market share
- 11. Thank You • Presented by: Danish Gupta • Internship at VKC Nuts Pvt. Ltd. • Project Guide: [Your Mentor's Name]