URL and Site Structure
0 likes518 views
The document discusses the importance of URL and site structure for SEO, emphasizing that well-structured URLs should be descriptive, keyword-focused, and easy to navigate. It highlights best practices for creating clean URLs and an intuitive site structure that enhances user experience and search engine indexing. Examples illustrate the difference between poor and effective URL structures, underscoring the significance of proper categorization and navigation in web design.
URL and Site Structure
- 2. URL and Site Structure How you structure and label the pages of a website has a material effect on SEO. Most professional SEO consultants get paid to fix “on site” issues caused by poor URL and site structure. Search engines continue to improve their ability to index and understand poorly structured websites. However, best practices should be adhered to in building your site. Many website builders and content management systems used by beginners and small companies produce poor URLs that hurt SEO. Let’s define what good URL and site structure is, and review some examples of it in proper use.
- 3. URL Structure • URL Structure • URLs should be descriptive and labeled with a keyword(s). • Each page on a website should target one keyword, and be named with that keyword. Ex: Your “About” page should be named “about.html”. • All folders should follow a similar naming pattern. • “Clean” URLs contain only keywords, not numbers or code.
- 4. URL Structure Ex: A good URL for a site about soccer, and a page that sells Nike soccer shorts is this: http:// www.soccerpro.com/Nike-Soccer-Shorts-c358/ Ex: A bad URL for the same site would be: http://www.soccer.com/Navigation.process? Ne=178&N=4294960224+369
- 5. Site Structure • Site structure means how you layout your website, and how each page is linked to one another. • Every page on a site should have a clear “click path” from/to the home page. This means user should be able to click directly from the home page on to any page of the site, in as few clicks as possible. • Proper site structure includes a Site Map. • Most sites are broken down into categories, displayed in their main navigation. Ensure that your site has intuitive navigation labeled with keywords that are easy for both people and search engines to understand.
- 6. Site Structure Ex: Con(nue with the soccer example. Soccer.com sells Nike, Adidas, and Puma brand shoes. Their naviga(on should include: Home | Nike | Adidas | Puma
- 7. For More Info Please check out: spreadeffect.com/blog @ChrisWarden_SE