User Testing for Product Managers - LIVE
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This document provides an overview of user testing for product managers. It discusses how user testing involves having users perform tasks to evaluate a product's usability and ease of use. The document notes that while user testing can be expensive and time-consuming, it is important for identifying problems. It then outlines the roles and responsibilities of facilitators and observers during a user testing session. The facilitator's job is to keep the user comfortable and on track while encouraging them to think aloud, while avoiding helping or judging. The observer documents points of confusion and potential issues without jumping to solutions. The document concludes by providing examples of tasks and debrief questions.
User Testing for Product Managers - LIVE
- 1. User Testing for Product Managers Jon White – Product Manager @
- 2. Usability tes+ng is a method by which users of a product are asked to perform certain tasks in an effort to measure the product's ease-‐of-‐use, task +me, and the user's percep+on of the experience.
- 3. expensive +me consuming difficult requires experts
- 4. expensive +me consuming difficult requires experts
- 5. The type of usability testing we will be talking about today, is not this:
- 6. It is this.
- 8. Workshop Format 1. Some quick techniques and caveats 2. Test (2 participants) 3. De-Brief 4. wrap-up
- 9. Must Haves Should Haves User (participant)You (faciliator) Product Observer(s) Screen Recording Note Taker Quiet Room Ingredients Business Goal
- 10. Today we will do the test only
- 11. We are looking for the problems only
- 12. Read this book!
- 13. Before we start: I am not a usability expert!
- 14. Lets do it!!
- 15. The Facilitators job is to: • DO -‐ make sure the par8cipant is comfortable • DO -‐ ensure the par8cipant understands the task being set • DO -‐ keep the user on track, if they go way off course • DO -‐ encourage the ‘think-‐aloud’ protocol, explaining what they are doing and why? • DO -‐ be quiet J Facilitator DO’s:
- 16. The Facilitators job is not: • DON’T -‐ help the par8cipant out solving the tasks • DON’T -‐ judge or offer your own opinion • DON’T -‐ react emo8onally to anything the par8cipant does Facilitator DON’Ts:
- 17. The observers job is to • Spot, and document, points of confusion or problems. Avoid jumping to solu8on, that comes later. • Empathize with the par8cipant, do they look frustrated? Do they look confused? What is causing that? • Make notes of follow up ques8ons you would like to know. The Observer’s job is to:
- 19. Task List 1. Print out your account statement for July 2. Add NFL Redzone to your monthly package
- 20. De-Brief What problems did we notice?
- 21. FIDELITY
- 22. FIDELITY low high mockups sketches finished product comps prototypes
- 23. Discuss!!
- 24. Downloads • This deck – bit.ly/UserTestingForPMs • An example of a research summary • https://docs.google.com/presentation/d/1EPo0jTRTv-ygvGVZZ6ecIVxn_GpSFECWUMmFDJ9uRS8/pub? start=false&loop=false&delayms=3000#slide=id.g10c39f6e8_0148 • Handout • https://www.dropbox.com/s/jpajmvi7nc882md/user-testing-cheat-sheet.pdf • @jontheexiled Jon White – Product Manager @