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User Experience
The Past,
present & future
Where is UX going and how you can learn more
Experience without theory is
blind, but theory without
experience is mere
intellectual play.
ImmanuelKant
Tonight
-Tonight
‣Hello
‣About User Experience
Design (UXD)
‣What it does
‣Who does it
‣How to do it
‣Where it’s going
‣Morphing into a UXr
‣Q&A
Hello
-Hello
‣My name is
‣Founder of
‣What I’ve done
‣What I do
‣Who I do it for
WhatisUX?
-WhatUXis
User experience design (UXD) is the
process designing satisfaction by
improving the usefulness, usability, and
desirability in the interaction between a
person and the product they’re using.
WhatUXis
UX is all about
-UXisallabout
‣How a product works
‣How it feels
‣Who is using it
‣How they use it
‣What they want to do
‣What we want them to do
-Wesolveproblems
Using a solid Human Centred Design
process, we create solutions that solve real
problems in real life contexts for real
people.
Wesolveproblems
-Solutionstoproblems
Solutionstoproblems
‣ Apps
‣ Websites
‣ Wearables
‣ Spaces (cafes, schools)
‣ Augmented and Virtual Realities
WhatdoesUXdo?
WhatdoesUXdo?
-WhatdoesUXdo?
‣Makes things useful, usable and desirable
‣Understands your business
‣Understands your customer
‣Helps create your vision
‣Improves peoples lives
‣Makes the complex easy
‣… by bringing the user to the core of the process
User
-User
We’re designing for real people.
User=Person
-User=Person
Show empathy.
Learn who we’re designing for.
Assumption
WhydoUX?
-WhydoUX?
‣Make ideas tangible
‣Look at things in new ways
‣Low risk
‣Quick to test
‣Cheap to iterate
‣Inclusive
TraitsofaUXDesigner
-TraitsofaUXDesigner
‣Empathy
‣Inquisitive
‣Problem-solver
‣Collaborative
‣Passionate
‣Experimental
‣Common-sense
WhodoesUX?
-WhodoesUX?
UX
Researcher
Information
Architect
Interaction
Designer
Visual
Designer
Usability
Tester
Context Structure Movement Feeling Feedback
It’saprocess
UX Process
-UXProcess
STRATEGY LAUNCH
EVALUATE
RESEARCH
ANALYSIS DESIGN
PRODUCTION
BETA
LAUNCH
Experience Principles
-ExperiencePrinciples
Does it solve a
problem?
Useful Usable
Is it easy to use and
interact with?
Learnable
Does it require little
need for guidance?
Aesthetic
Does it accurately
reflect your brand?
Emotional
How should the
customer feel?
“Supposing is good, finding
out is better.”
MarkTwain
W,W,W,W,H
Design thinking
-IdeaAcceleration
No time to think.
Starts with research
-Essentials
5 W’s & an H
‣Why
‣What
‣Who
‣When
‣Where
‣How
Personas
-Personas
Distilling research into
archetypes
Journeys
-Journeys
Paths to action.
Vision Setting
-VisionSetting
Why am I?
Persuasive Design
-PersuasiveDesign
Making things happen.
Accessibility
-Accessibility
Inclusive Design.
Starter guide: “DESIGNING WITH EMPATHY”
Information Architecture
-InformationArchitecture
Structuring content.
UX Design
-UXDesign
Detailing vision and ideas.
Usability testing
-Usabilitytesting
Make it better.
UX Toolkit
-UXToolkit
Makes things
USEFUL
Research
Information
Architecture
Interaction
Design
Experience
Design
Persuasive
Design
Makes things
FINDABLE
Makes things
USABLE
Makes things
SEAMLESS
Makes things
HAPPEN
HowdidUXhappen?
-HowdidUXhappen?
We create the best from what is
available at the time.
TheHistoryofUX
Atruestory
Persuasivedesign
Light
Storytelling
ServiceDesign
Automation
Moveabletype
Thetelegraph
User Experience Design: The Past, The Present, The Future
Thefirstcomputer
Deliveryofinformation
RemoteControl
Informationarchitecture
Imaging
Interaction
Lightness
Darkness
Fashion
“Simplicityisthekeynote
ofalltrueelegance”
-CocoChanel
Fashion
“Simplicityisthekeynote
ofalltrueelegance”
-CocoChanel
Passiveparticipation
Activedistraction
UXtoday
Creatingcontent
Interactingwithcontent
Atonewithcontent
Ubitech
Where is UX Heading?
-WhereisUXHeading?
FULLBODY
EXPERIENCES
While VR, AR
and AI are
going to
change
everything.
Again.
MICRO
EXPERIENCES
The onset of
wearables is
encouraging
us to think
small
SPATIAL
DESIGN
Creating
better ways
for people to
flow through
and work in
spaces.
SERVICE
DESIGN
The
elements
that make
up an entire
service from
system to
store.
A discrete
interface,
desktop and
handheld
devices.
EXPERIENCE
DESIGN
Whole Body Interactions
Spatial interaction
Printing Reality
Connecting everything
Thought Activated Technology
Touchless Interface
Biometrics
No interface
Blurring of reality and digital
Robotics
User Experience Design: The Past, The Present, The Future
Implanted Technology
Changeable parts
Adjustable DNA
How do you
become a UXr?
-Books
More good reading
— This is Service Design
Thinking
— The UX Book
— Smashing Magazine (UX)
— Lean UX
— Don't Make Me Think
— Universal Principles of
Design
— Undercover User
Experience Design
— Seductive Interaction
Design
— The Design of Everyday
Things
-Onlinecourses
Online courses
— YouTube
— Career Foundry
— The Gymnasium
— Coursera
— Design Lab
— Team TreeHouse
— Udemy
— lynda.com
— academyxi.com
(soon)
-Onlinecourses
Face to face courses
— UXD:Velocity
— UXD:Bootcamp
-Onlinecourses
Connect with people
— IxDA
— Our XiThink series
— UX Book clubs
— UX Meetups
-Onlinecourses
Borrow and steal
— Dribbble
— Pinterest
— Behance
-Onlinecourses
Practice and play
— Axure
— Sketch & Invision
— Omnigraffle
— Visio
— Balsamiq
— Mockflow
— HotGloo
— Pop App + pen &
paper
-Onlinecourses
Gain some experience
— Your favourite charity
— Tradespeople and cafes
— Your local retailers
— Contact the big banks and insurance
companies
-Neverstoplearning
Never stop learning
— Never
— Ever.
Prior experience
-WhatisUX?
— Visual Designers
— Coders
— Product Managers
— Psychologists
— Researchers
— Analysts
— Marketers
— Communication
Designers
— Baristas
“The UX course at Academy Xi completely changed my life, the in
depth course knowledge combined with practical project
applications left me with a confident understanding and love the
UX process, so much so I quit my job and now work in UX.
Guy Willis
Previously: Account Service at Clemenger
Currently: Experience Producer at Velvet Onion
-Paststudents
Past Students
Lin Mei
Previously: Digital Designer at Leo Burnett
Currently: UI/UX Designer at Leo Burnett
“I had a great time at Academy Xi, tutors are very friendly and
supportive, classmates were fun to hang out with. It was more
than just a learning experience to me. During the course, I was
able to apply some of the design thinking to daily jobs, it
changed the way I think about design, prior to the course, I was
focusing more on the design details, how it looks etc. Now I
think more of the function & structure.”
-Paststudents
Past Students
“Academy Xi has truly kickstarted my career as a CX/Service
Designer. The combination of theory and hands on exercises
meant that I could apply new techniques to my job
immediately week after week. Even better we all became
friends and each others support system, both the students and
the awesome mix of professors.”
Ulrik Gotsche
Previously: Creative Strategist at M & C Saatchi
Currently: Creative Strategist at M & C Saatchi
-Paststudents
Past Students
Student
ProjectGallery
Past projects
-StudentProjectGallery
Let’s
chat.
Questions and answers.
Getintouch
-66-68DevonshireStreetSurryHills2010
— Ben Wong

ben@academyxi.com

0415 998 956
— Charbel Zeaiter

charbel@academyxi.com

0411 115 770
See you
in the future
Thank you

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User Experience Design: The Past, The Present, The Future