This document discusses the importance of user experience (UX) and provides tips for improving UX. It notes that customers pay for the satisfying experience, not just the product, and that everyone has customers. It outlines benefits like increased sales and productivity from good UX. Five tips are presented: know your users, understand why things are being designed, test early and often, follow conventions, and use helpful tools. The document encourages getting involved in local UX groups and concludes with contact information.