User Experience (UX)
Why should you care?
Nirish Shakya   Dan Sorvik
http://blogs.technet.com/blogfiles/ewan/WindowsLiveWriter/TheDesignofEverydayThings_F12A/IMAGE_006%5B2%5D.jpg
Extreme'
naviga-on'
 anyone?'
What’s the
correct format?
Customers don’t pay for the product
They pay for the 
 atisfying
experience
                 s
UX matters
Because everyone has a customer!
What is UX?
Not just usability
http://media.smashingmagazine.com/
What
             elements
             matter to
             us?




http://uxmag.com/uploads/halvorson4cs/IBMinfographic.gif:
My good ol’ pre-UX days
2


                                                               Driver




http://nedmartin.org/uni/_img/INFS1200-ass1p1-ER-diagram.png
s




 http://www.agilemodeling.com/images/models/useCaseReuse.gif
?
 ?
 User
User
How the                            How the    How the business
How the customer                     How the analyst
                    project leader                      programmer      consultant
  explained it                         designed it
                    understood it                         wrote it     described it




How the project    What operations   How the customer   How it was   What the customer
was documented        installed         was billed      supported      really wanted
http://wtfjournal.com/wp-content/uploads/2010/05/old-driver.gif
requirements = GetRequirements();!
for (int i = 0; i < requirements.Count; i++)!
{!
     CodeRequirement(requirements[i]);!
     TestRequirement(requirements[i]);!
     DeployRequirement(requirements[i]);!
} !
if (budget > expectations && client == happy)!
     Celebrate();!
else!
     PassTheBuck(buck);!
The
user
manual
User%manual%   Tech%support%




                Ignorance%is%
                   bliss!%
RO(UX)I
The benefits
Costs




Revenues
Good UX
Increases sales
The $300 million button"
         - Jared Spool, User Interface Engineering




http://www.uie.com/articles/three_hund_million_button
Register
  before you buy
But'HOW'
do'I'pay??'
Good UX
Increases productivity
19 seconds
X 1000 visitors per day
= 19000 seconds per day
= 13 hours per day
= 197 days per year!
Good UX
= happier (and loyal) customers
It’s not the customer’s job to tell you
what’s wrong with your product
http://universaldesignresource.com/blog_post_images/0000/0076/BadDesignGun.jpg
UX skills
enhance your resume
http://media.smashingmagazine.com/
5 tips 
from the UX toolkit
Tip 1
Know thy user
Who is your
  user?
Know your
users and their
context
Tip 2
Ask why
Make sure you know:
  Business Goals
  User Goals

Are they the same?




Ask why it is being (re) designed
Tip 3
Test early, test quickly
http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/
“You want to watch the first season
        of ‘Friends’. How would you
        download it from this site?
http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/
UX testing in agile

        Daily%scrum%mee8ng%
                              Hallway%
                              tes8ng%
Heuristics testing 
Eg. Nielsen’s heuristics:
1.  Visibility of system status
2.  Match between system and the real world
3.  User control and freedom
4.  Consistency and standards
5.  Error prevention
6.  Recognition rather than recall
7.  Flexibility and efficiency of use
8.  Aesthetic and minimalist design
9.  Help users recognize, diagnose, and recover from
    errors
10. Help and documentation
  bit.ly/H0yaff
Tip 4
Stick to conventions
Don’t reinvent the wheel 




                                               (unless you know what you’re doing):

http://tao221.files.wordpress.com/2010/11/wheel.jpg
UX Design Patterns
•  Yahoo Design Pattern Library:
   http://developer.yahoo.com/ypatterns/ 
•  User Interface Design Patterns:
   http://ui-patterns.com/
•  Patterny: http://patternry.com/ 
•  Quince UX Design Patterns:
   http://quince.infragistics.com/UX-Design-
   Patterns.aspx
Tip 5
Tools & Resources
Wire framing tools
To make your ideas come
to life – easily and
cheaply
Screen sharing tools
To get a second opinion &
conduct tasks with others
without leaving your desk
Getting involved in UX
Sydney UX Book Club"
bit.ly/GNNFsl
IxDA Sydney"
bit.ly/H4Vght
CHISIG mailing list"
bit.ly/H4Tv3L
UX Australia conferences"
         bit.ly/H4DgW3




http://www.flickr.com/photos/mojohand/6104627517/
Key takeaways
•    Customers don't pay for the product, they pay for the satisfying experience
•    UX matters because everyone has a customer
•    Benefits of UX:
      –  Good UX increases sales
      –  Good UX increases productivity
      –  Good UX = happier (and loyal customers)
      –  UX skills enhance your resume
•    5 tips:
     1.  Know thy user
     2.  Ask why
     3.  Test early, test quickly
     4.  Stick to conventions
     5.  Tools & resources
•    Getting involved in UX
      –  Sydney UX Book Club
      –  IxDA Sydney
      –  CHISIG mailing list
      –  UX Australia conferences
Eyetracking demo
Say hello!


  Nirish Shakya
                   Dan Sorvik
  nshakya@objectivedigital.com 
   dsorvik@objectivedigital.com
  0431 170 608
                    0401 595 884
  @NirishShakya
                   @DanSorvik




                                      301/15 Lime Street
                                      King Street Wharf
 www.ObjectiveDigital.com             Sydney NSW 2000

User Experience: Why should you care?