This document outlines a process and strategy for designing user interfaces and experiences for small teams. It discusses defining users, creating personas, mapping user journeys, testing prototypes, and gathering metrics. The core facets of user-centric design are presented, including user definition, requirements gathering, wireframes, and design. An example project lifecycle is shown with stages like analysis, scenarios, wireframes, design, and approval. The importance of backing assumptions with real user data is also discussed.